HyprMX's Dan Laughlin on bringing big brand advertising to mobile games

At Pocket Gamer Connects San Francisco, Rob Hearn spoke to HyprMX's Dan Laughlin.

HyprMX is a mobile advertising network; one that, significantly, is focused on getting the biggest consumer brands into mobile games and apps.

In this way, developers who work with HyprMX can get access to the advertising dollars of the likes of Microsoft, McDonalds, Audi etc.

It's also just launched a new product.

Called HyperMediate, which simplifies the mediation process of choosing between different ad networks while generating the most revenue.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.