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iAd executive team form SessionM to 'achieve higher engagement rates'

$6.5 million raised in funding round
iAd executive team form SessionM to 'achieve higher engagement rates'

Having had a hand in the development of iAd, a group of former Apple executives have formed a firm designed to help developers better reach out to their audiences.

Founded by CEO Lars Albright - who co-founded mobile ad firm Quattro Wireless, purchased by Apple in 2010 - a well as CPO Mark Hermann and CTO Scott Weller, SessionM has set itself the grand task of "changing the way people interact with content".

Rules of engagement

"As the app ecosystem continues its explosive growth, developers are looking for new ways to achieve higher rates of engagement, and deliver even more rewarding experiences to their users," Albright states in a post on the firm's website.

"This is where SessionM steps in."

The company, which recently closed a $6.5 million strong investment round led by Highland Capital Partners and Kleiner Perkins Caufield & Byers, is currently in the process of taking on staff to, in Albright's words, "get in on the ground floor of something big".

"SessionM is in the early stages, but we are growing rapidly and look forward to sharing more news in the weeks ahead," he concludes.

Further details can be found on SessionM's website.