Mobile Mavens' highlights and lowlights of 2024 part two:

December 31, 2024

Mobile Mavens' highlights and lowlights of 2024 part two: "The competitive UA landscape has been particularly intense"

The big names in the industry tell us how a challenging year in the industry went for them and their business

Mobile Mavens' highlights and lowlights of 2024:

December 31, 2024

Mobile Mavens' highlights and lowlights of 2024: "While 2024 has been a tough year, I remain optimistic"

The big names in the industry tell us how a challenging year in the industry went for them and their business

Mobile Mavens on the biggest games industry trends of 2024: The cross-platform shift, merge's rise, and direct-to-consumer strategies

December 23, 2024

Industry Trends

Mobile Mavens on the biggest games industry trends of 2024: The cross-platform shift, merge's rise, and direct-to-consumer strategies

The big names in the industry tell us what they thought the biggest stories of the year were

Roblox Studio chief on how AI will revolutionise UGC

December 23, 2024

Roblox Studio chief on how AI will revolutionise UGC

Stefano Corazza reveals how AI-powered tools are transforming UGC development economics and scaling creator content

Did the European court just give cheats a thumbs-up?

December 19, 2024

Did the European court just give cheats a thumbs-up?

Futura’s head of digital practice Alina Davletshina shares on the impact of Sony’s case against Datel

Jobs in Games: Kayfo's Doumgou Tibiang Yeshua on how to get a career as a developer

December 18, 2024

Jobs in Games: Kayfo's Doumgou Tibiang Yeshua on how to get a career as a developer

In this series, we highlight the talented team members working in the games industry and how they got their break

Global Trends: Pocket Gems CEO Ben Liu on the art of making great games and the need for

December 17, 2024

Global Trends: Pocket Gems CEO Ben Liu on the art of making great games and the need for "luck and magic"

We catch up with industry leaders to get their insights on the state of play in the games sector

Zynga sells Chartboost, Epic partners with Telefónica and Animal Crossing: Pocket Camp Complete hits $3M | Week in Views

December 13, 2024

Zynga sells Chartboost, Epic partners with Telefónica and Animal Crossing: Pocket Camp Complete hits $3M | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

The nuance of a successful sequel: Balancing familiarity and refreshing experiences in AFK Journey

December 12, 2024

Afk Acceleration

The nuance of a successful sequel: Balancing familiarity and refreshing experiences in AFK Journey

We spoke with AFK Journey executive producer Jiangyuan about design philosophy, player feedback and more

10 years of sweet success: The evolution of Candy Crush Soda Saga

December 11, 2024

10 Year Anniversary

10 years of sweet success: The evolution of Candy Crush Soda Saga

King VP, head of creative Abigail Rindo shares on Candy Crush Soda Saga’s journey to a decade

How community managers can contribute more than clicks to help boost revenue

December 10, 2024

Growth In Games

How community managers can contribute more than clicks to help boost revenue

Belka Games’ head of publishing Liza Makhina shares how to set your community managers the right goals

Square Enix’s global growth strategy too often overlooks mobile

December 10, 2024

Square Enix’s global growth strategy too often overlooks mobile

After shutting down multiple mobile games in recent years, Square Enix launches Emberstoria - another Japan exclusive

Global Trends: Wargaming's Evgeniy Shukin on the increasing difficulty of launching new live games

December 9, 2024

Global Trends: Wargaming's Evgeniy Shukin on the increasing difficulty of launching new live games

We catch up with industry leaders to get their insights on the state of play in the games sector

Royal Kingdom’s $2.4m debut, Infinity Nikki’s launch and Pokémon TCG Pocket rivals Pokémon Go's early success | Week in Views

December 6, 2024

Royal Kingdom’s $2.4m debut, Infinity Nikki’s launch and Pokémon TCG Pocket rivals Pokémon Go's early success | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Are the UK's top grossing mobile games really breaking loot box rules?

December 6, 2024

Loot Box Investigation

Are the UK's top grossing mobile games really breaking loot box rules?

We delve into the BBC's claims that only two out of the top 45 revenue-generating titles are following the ASA's rules on loot box disclosures

Incredible Indies: BAFTA nominated studio Other Tales shares on the development of its latest game Miniatures

December 5, 2024

Incredible Indies

Incredible Indies: BAFTA nominated studio Other Tales shares on the development of its latest game Miniatures

Other Tales’ co-founder Tanja Tankred discusses the studios journey so far as it recently launched its second title

GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs

December 5, 2024

Browser Games 101

GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs

Learn more about the opportunities for developers and publishers in the cross-platform browser market, with the help of GameDistribution by Azerion

How Outfit7 built Talking Tom into a mobile gaming behemoth in 15 years

December 5, 2024

How Outfit7 built Talking Tom into a mobile gaming behemoth in 15 years

Senior VP of distribution and business intelligence, Jernej Česen reflects on the developer's 15 year journey and what comes next

Pixel United’s Kelly Kang on Building EverMerge’s Early Ad Monetisation Strategy

December 4, 2024

Pixel United’s Kelly Kang on Building EverMerge’s Early Ad Monetisation Strategy

Liftoff invites Kelly Kang, Senior Director of Ad Monetisation & Partnerships at Pixel United to discuss her achievements, challenges, and future aspirations.

Jobs in Games: Usiku Games' Rolex Oduor on how to get a career as a sound designer

December 4, 2024

Jobs in Games: Usiku Games' Rolex Oduor on how to get a career as a sound designer

In this series, we highlight the talented team members working in the games industry and how they got their break

Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions

December 3, 2024

Nef, Ismoo & Stariik Talk

Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions

Pocketgamer.biz catches up with the top three winners of the SWC 2024 Europe Cup, to talk strategies, the influence of AppGallery, and the recent meetup

Global Trends: Mattel163 CEO Amy Huang on accessibility, user acquisition, and DEI

December 3, 2024

Global Trends: Mattel163 CEO Amy Huang on accessibility, user acquisition, and DEI

We catch up with industry leaders to get their insights on the state of play in the games sector

Acquiring and selling games: Trends and strategies in 2024

December 3, 2024

Acquiring and selling games: Trends and strategies in 2024

ZiMAD’s M&A manager Yana Vesnina shares on M&A strategies that have shaped 2024

December 2, 2024

Marvellous Mena

"Cultural authenticity is at the core of our design process"

Chroma Pixel CEO and founder Edwin Kapesa discusses the company’s shift away from traditional storefronts and game-based learning programmes

Adjust's PR vacuum, Balatro's premium success, and a $100m anime hit | Week in Views

November 29, 2024

Adjust's PR vacuum, Balatro's premium success, and a $100m anime hit | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

What is Microsoft doing on mobile?

November 29, 2024

What Is Happening?

What is Microsoft doing on mobile?

Xbox's messy mobile plans stumble again

The Big Indie Interviews: Danar Dev on the award-winning resource management game Cat's Vote

November 28, 2024

Very Big Indie Pitch

The Big Indie Interviews: Danar Dev on the award-winning resource management game Cat's Vote

The Very Big Indie Pitch winner talks up the charming resource management game and plans to bring it to mobile

Lessons from scaling AppQuantum: Learning from mistakes, maintaining focus, and team motivation

November 28, 2024

Industry Insights

Lessons from scaling AppQuantum: Learning from mistakes, maintaining focus, and team motivation

AppQuantum founder Evgeny Maurus provides deep insights into the company's journey and the lessons learned along the way

November 27, 2024

Ramping Up Revenue

"Unconventional characters" and "respect for creative freedom" drive Reverse: 1999’s $100m success

We sit down with Bluepoch’s development team on building a successful gacha with a brand-new IP

Jobs in Games: Belka Games lead game designer Kate Shtirts on making it in the games industry

November 27, 2024

Jobs in Games: Belka Games lead game designer Kate Shtirts on making it in the games industry

Shtirts offers advice on getting a job in game design and working as part of a team

The rise of rewarded user acquisition platforms

November 26, 2024

The rise of rewarded user acquisition platforms

Almedia CEO and founder Moritz Holländer delves into one of the industry's hottest trends in 2024

Pokémon Trading Card Game Pocket breaks out, industry investment returns, Ever Crisis hits $100m | Week in Views

November 22, 2024

Pokémon Trading Card Game Pocket breaks out, industry investment returns, Ever Crisis hits $100m | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Behind the scenes of the Carry1st Africa Cup: A bold new chapter for African esports

November 22, 2024

African Esports

Behind the scenes of the Carry1st Africa Cup: A bold new chapter for African esports

MENA insider Stephen Sandmann speaks with Carry1st community manager Oluwaseun Aladelo on the growing competitive gaming scene in Africa

Royal Kingdom is here - Are new hits reshaping the top grossing mobile games charts?

November 22, 2024

Mobile's New Kings

Royal Kingdom is here - Are new hits reshaping the top grossing mobile games charts?

Analysing the new kings of mobile gaming

The celebrity effect in mobile game advertising: When stars collide with games

November 22, 2024

The celebrity effect in mobile game advertising: When stars collide with games

In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games

The Big Indie Interviews: Not A Cult on getting players out the door with award-winning fantasy MMORPG WalkScape

November 21, 2024

Very Big Indie Pitch

The Big Indie Interviews: Not A Cult on getting players out the door with award-winning fantasy MMORPG WalkScape

Community building, being active, and MMORPG combine in this PGC Helsinki pitch competition third place winner from a Finnish indie developer

Game Analysis: The winning formula behind Pokémon Trading Card Game Pocket

November 21, 2024

Game Analysis: The winning formula behind Pokémon Trading Card Game Pocket

Jakub Remiar takes a deeper look at how the latest Pokémon game is securing more than $4 million a day

Jobs in Games: Game Hub Senegal's Marie Pierre Thiam on how to get a career as a game designer

November 20, 2024

Industry Spotlight

Jobs in Games: Game Hub Senegal's Marie Pierre Thiam on how to get a career as a game designer

In this series, we highlight the talented team members working in the games industry and how they got their break

Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big

November 19, 2024

Trends And Predictions

Kwalee VP John Wright's 2025 predictions: HTML5 is a trailblazer and walled gardens continue to win big

From HTML5 games and alternative stores we hear some of 2025’s potential big trends

How Highrise is cultivating a UGC platform driving $250m in marketplace sales

November 18, 2024

How Highrise is cultivating a UGC platform driving $250m in marketplace sales

Pocket Worlds' CEO Anton Bernstein shares on the mobile platform and virtual world Highrise as well as the growing popularity of user-generated content

Microsoft’s acquisition ambitions. Jordan's rising star, and Monster Hunter Now’s event success | Week in Views

November 15, 2024

Microsoft’s acquisition ambitions. Jordan's rising star, and Monster Hunter Now’s event success | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Are developers burnt out on mobile?

November 15, 2024

Are developers burnt out on mobile?

Start-ups eye a new future for mobile games

Incredible Indies: Bradley Erkkila on why indies should

November 14, 2024

Incredible Indies

Incredible Indies: Bradley Erkkila on why indies should "keep things as simple as possible"

Erkkila offers some advice for other indies as well as touching on some career highlights

Jobs in Games: Dash Studios' James Ohia on how to get a career as a chief technology officer

November 13, 2024

Jobs in Games: Dash Studios' James Ohia on how to get a career as a chief technology officer

In this series, we highlight the talented team members working in the games industry and how they got their break

How Almedia is riding the rewarded play wave

November 12, 2024

How Almedia is riding the rewarded play wave

Freecash has become one of the top newcomers in the rewarded user acquisition space that has taken off this year

Global Trends: FunPlus CBO Chris Petrovic talks IP, AI's potential and going cross-platform

November 11, 2024

Global Trends: FunPlus CBO Chris Petrovic talks IP, AI's potential and going cross-platform

We catch up with industry leaders to get their insights on the state of play in the games sector

Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views

November 8, 2024

Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

How government investment is fueling rapid growth in the MENA region

November 8, 2024

Mena's Rising Star

How government investment is fueling rapid growth in the MENA region

The fast-growing market is levelling up its gaming ecosystems and development talent

Playable Factory on making mobile ads that work

November 7, 2024

Playable Factory on making mobile ads that work

MENA games industry insider Stephen Sandmann speaks with Playable Factory COO Orkuncan Aydın on developing mobile ads and growth in the MENA region

Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing

November 7, 2024

Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing

Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework can help