Pgc Helsinki
Speaker Spotlight: Adam Smart shares his extensive marketing experience
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Pgc Helsinki
Speaker Spotlight: Uffe Flarup of Multiscription shares insight into the subscription field
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Office Opportunities
Playstudios' Andrew Pascal: How to make employees want to come to work
The Playstudios' CEO tackles the WFH 'new normal', instead preferring how working in-office nurtures creativity and innovation
Developer Opportunities
Kabam launch inaugural GameChanger scholarship
We spoke with their director of talent acquisition, France Jacques to find out more about the scholarship which offers new opportunities to aspiring game developers
Pgc Helsinki
Speaker Spotlight: Chloe Cave of Adverty talks monetisation strategies for 2023
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Revenue Booster
How to use rewarded video placements to boost puzzle game revenue
Unity’s Anna Popereko shares five tips on how to best implement rewarded videos in a puzzle game
Next World Forum
VSPO’s Danni Tang: “We foresee that mobile will be the future on a global scale”
The Asian esports organisation is a major player in events management
Women In Games
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games
Pgc Helsinki
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
Hypercasual Lessons
Choosing the right genres for small hypercasual game developers
Azur Games Sergey Martinkevich shares details on the trending hypercasual genres for small game developers
Gamescom 2023
Second Dinner's Ben Brode celebrates Marvel Snap's success
As the game goes crossplatform, its chief development officer tells us the backstory of its creation and his plans for its future
Q&a
Tiny Comet: "Our core belief is that play is our brain’s favourite way of learning"
Emily Tierney and Anca Agapi of Tiny Comet are working on its first game, allowing young minds to learn whilst having fun
Gamescom 2023
Gamescom Highlights: Chris Hewish, Xsolla: "We believe that the power of going direct to consumer can help companies of all sizes"
The Xsolla President and Interim CEO gives us his snapshot of Xsolla's recent successes and his aims for the future
Chinese Market
How Chinese apps are thriving in the global market
Adjust’s Alexandre Pham isolates the winning techniques being used by Chinese apps to find success in the wider global app market
Global Domination
Devcom Highlights: Devsisters Europe's Chris O'Kelly: "We're doubling-down on bringing our IP to Western markets"
The European MD of the South Korean developer behind CookieRun: Kingdom outlines their ambitions for the brand and spin-offs to conquer the West
Devcom 2023
Devcom Highlights: Is Cologne the new capital of Germany’s games industry?
The panelists at today’s Devcom roundtable certainly seem to think so
Devcom 2023
Devcom Highlights: The Psychology of Play
Anna Brandberg, lead UX designers for Funcom studio The Outsiders digs into the mindset of every developer’s best friend… and greatest challenge
He Shoots He Scores
Goalscorer – the football world’s most inclusive strategy game
When is a football game not a football game? PG.biz interviews game designer Paul Carpenter about the origins of Goalscorer which combines 'speed chess' with soccer
Interview
My.Games Elena Grigoryan: “As we venture into the future our unwavering focus remains on crafting distinctive player experiences”
Chief strategy officer Elena Grigoryan gives us a big update on War Robots and all things My.Games
Interview
Play games, win for real: Tiv CEO Jed Strong outlines the business and benefits of rewarded gaming
Gamers earn from playing the games they love and developers get a new audience and opportunities. What's not to like?
Deconstruction
Under The Hood: Discovering the secrets of successful free to play games
Vikram Khatri shares his system for deconstructing successful free to play games with a view to finding similar success
Feature
The PR expert's guide to modern mobile games PR
ZiMAD’s Anastasia Zaiceva discusses the role of public relations in the modern mobile market and how it can contribute to the success of your game
Q&a
Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”
As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market
Game Design
Breaking the rules: Magical secrets of game design
Fundamentally Games’ Oscar Clark breaks down the core rules of game design and how they drive gameplay
Feature
Navigating Google TCF 2.2 requirements with GamesBiz Consulting's Božo Janković
Game on or game over? We take a deep dive into the consent management landscape of Google TCF framework
Women In Games
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.
Interview
Fein Games Lea Schönfelder: “We firmly believe that if you want to change something you have to do it from the ground up”
Lea Schönfelder shares how Fein Games is handling workplace culture differently
Interview
Global Champions founder and CEO Gokhan Celiker on achieving a milestone four million downloads
We spoke to Celiker about the company’s success and their work with Supersonic on Plane Evolution
Q&a
Gameloft’s Andrey Marinov on bringing the iconic character of John Rambo to War Planet Online
War Planet Online aims to keep players engaged with new content and the freedom of cross platform
Its Heart Of Vegas Baby!
Heart of Vegas - celebrating 10 years at the top of its game
PG.biz speaks to Product Madness' Bryan Hurwitz and Joraynee Sarno about the 10 year anniversary of the studios' social casino game Heart Of Vegas
Hexacore’s Mikita Khazau on pivoting from hypercasual to web3
While others are looking to hybridcasual as the successor to the crowded hypercasual market, Hexacore's co-founder and CEO is eyeing web3
Q&a
Waffle game creator James Robinson on Daily Waffle and future ambitions
Puzzle game Waffle garners the interest of Amazon Prime
Brand Attraction
How can the mobile games industry attract more brands?
Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them
Q&a
Bringing Second Life to mobile: "There’s a lot of excitement and anticipation in the community"
Second Life’s VP of product, Grumpity Linden tells us how the legendary PC pre-metaverse experience is making the leap to mobile
Generative Ai
Homa’s CTO Michael Le Bail explains why they're all in on AI
Homa’s recent hackathon event has cemented the company's commitment to the use of artificial intelligence
Generative Ai
Three ways to spot where AI can add value to your business
LifeStreet’s Levi Matkins discusses how digital advertisers and ad tech companies can get the best out of generative AI
Q&a
FanDuel’s Aaron Champagne on creating a skill based gaming platform for mobile
FanDuel FaceOff features competitive play on games such as Boggle and Breakout Blitz
Monetisation
Can Amazon Anywhere open up a new monetisation channel for mobile games?
Layer co-founder Rachit Moti explores Amazon Anywhere's moves to monetise your game with physical purchases
Q&a
Game Taco CEO Nancy MacIntyre on the creation of skill gaming platform FanDuel Faceoff
With the rise in popularity of esports gaming both Game Taco and FanDuel saw an opportunity for competitive real money gaming on mobile
Interview
Space Ape's Simon Hade: “Country Star benefits from several years of live ops R&D right out of the gate”
Space Ape Games co-founder discusses the tactics and tech behind BeatStar's new spin-off game Country Star
Innovation Insight
Innovating in a saturated market: Virtuos’ Matthieu Cheynut on the state of play for growing your games
When to invest and when to cut back. Virtuos’ business development director for Europe Matthieu Cheynut shows the road ahead
Mentorship Interview
A culture of collaboration: an interview with Finland's LGIN mentoring network
"It doesn't feel like we are competing with each other. We are competing against the world,” says Suvi Kiviniemi of the Living Game Intelligence Network
Monetisation
Free-to-play's finest: A games lawyer's guide to getting monetisation right
Isabel Davies shares her pick of great games design from across the world of mobile free-to-play
Q&a
Mighty Bear Games’ Simon Davis: "Blockchain technology should just exist to amplify the gaming experience"
Mighty Bear Games CEO Simon Davis discusses the untapped gaming potential of the blockchain and the challenges of today's mobile market
Collaborations
Why mobile is a crucial part of Barbie’s multimedia domination
With their new live-action movie in cinemas, Mattel are making mobile a cornerstone of their Barbie push
Interview
Speaker Spotlight: Skillprint’s Davin Miyoshi on using AI to personalise your games
Skillprint’s co-founder and CPO shared how AI can help developers to better understand their players
Q&a
Scriptic’s Nihal Tharoor: “AI is essentially another creative tool in the toolbox, not a replacement.”
Formerly known as ElectricNoir, Scriptic create interactive experiences on mobile
Growing Your Game
Socialisation in gaming: The trend for increased retention and revenue
Gameram’s chief partnerships manager Valeriia Diu explains how your community can help your game grow