Influencer Insight
How to step up your mobile game advertising with influencer marketing
HypeFactory explores the challenges and opportunities of working with influencers to build successful marketing campaigns
Brand Engagement
The power of brand injections in mobile games
From movies, TV shows and anime to fashion, sport and music - brands and IP can offer developers and publishers a whole new way to engage their audience
Indie View
JollyLabs on hypercasual development and latest game Dance Army
Dance Army placed third at The Big Indie Pitch
Indie View
Mavis Games discusses how it's bringing stealth genre to mobile with Sneacat
Sneacat placed third at The Big Indie Pitch
A New Way To Pay
The slow inexorable rise of Skillz
Andrew Paradise on a decade to the tipping point
Inspiration Online
Mobile marketing is crucial for a successful app in the post-COVID-19 era
SocialPeta provides insight into global ad campaigns to help developers find their inspiration
In Play Insight
How mobile games can monetise to their full potential with In-Play
Admix's Chloe Cave and Natalia Pakhomova share their insights on how to make the most of brands' unprecedented focus on gaming
Open To Offers
The Offer Wall brings new opportunities for publishers and advertisers
Create more seamless monetisation
Future-proof
What will you do when iOS and Android game CPMs eventually equalise?
Moloco's Henry Wang on planning for the future
Pgc Digital #8
PGC Digital: The Roblox approach to designing in the metaverse
"We incorporate the player and their uniqueness into the composition"
Pgc Digital #8
Jam City's Josh Yguado talks acquisitions, IP integration and the future of mobile games
Nowhere near peak gaming, he says
Pgc Digital #8
PGC Digital: The importance of live ops
Imperia Online's Aleksandar Ivanov explains live ops and why you should use them
Pgc Digital #8
PGC Digital: How to enhance the first time user experience
Electric Square UX designer Kristina Miles talks retention
Pgc Digital #8
PGC Digital: How to approach conflict with publishers
Six industry pros get together to talk best practices
Pgc Digital #8
PGC Digital: How to balance monetisation and increase retention
Facebook strategic partner managers talk boosting ad exposure
Pgc Digital #8
PGC Digital: How to design in-game ad placements
AdInMo head of game design Nathan Bell gives 8 top tips
Pgc Digital #8
PGC Digital: What to expect from a publishing deal
Square Enix's Ed Perkins lists the dos and don'ts
Making Of
How LEGO Star Wars Battles was reinvented brick by brick
TT Games Brighton studio head Jason Avent talks iteration
Pgc Digital #8
PGC Digital: What makes a successful ad creative?
SocialPeta's Summer Liu discusses the key roles of creatives and how to optimise them
Pgc Digital #8
PGC Digital: IDFA effect on UA performance
Four industry pros explain the effects of changes in privacy and ways to adapt
Hyper Meets Casual
From hype to hyper to hybrid-casual
Voodoo talks about the birth of hybrid-casual
Better Together
How $1.4 billion Playdemic deal accelerates EA's future mobile success
Jeff Karp and Paul Gouge on more games and synergies
Listen Learn Love
PGbiz Podcast #5 - The future of app monetisation with Facebook
Imran Khan from Facebook Audience Network joins the team
Finding Your Roots
Snip. Snip. Snip. But how long should a digital haircut actually take?
Lockwood's Filipe Duarte Pina talks more than short back and sides
New Rules
Forming a company remotely, amidst a global pandemic
Coherence COO Senta Jakobsen explains
Making Of
How Remedy Quest teaches players about Covid-19 and viruses
Spreading positivity and awareness
Hypercasual Help
Run of Life indie dev Tarek Mongy on how to have a hypercasual hit
Tarek Mongy explains how working with Voodoo helped him create more successful games
Meet The Investor
Ludus Venture Studio’s İsmet Gökşen on the benefits of early-stage investment
“We can invest at a very early stage, close to ground zero if we see potential from co-founders and the business plan that they are pitching.”
Better Values
Gaming and the greater good
Kate Edwards and Matthew Daniels look ahead
Making Of
How World of Demons was summoned from an unreleased mobile game
"I gave it my all, right up until the end..."
Poc In Mobile
"I’m a double minority - I’m a woman, and I’m black. You definitely see it and feel it."
Supercell's Sheila Ndungu discusses the importance of representation
Embrace The Fans
Why all games should be empowering their fans via user-generated content
Playerstate's Dean Anderson wants to open the doors
Mo' Money
Honor of Kings is the first mobile game to generate $10 billion
Mobile games get really big
Smashing Times
PopCap co-founder Jason Kapalka on bringing web hit Shell Shockers to mobile
Finding the sweet spot
A New Way
Why mobile strategy card game Incarnate is integrating play-to-earn and NFTs
The advantages of the new technology
Voodoo Child
How Voodoo helped hone a hypercasual hit
Tummy Games' Nemanja Divjak reflects on its approach to hypercasual and the studio's relationship with Voodoo
Live And Kicking
Six years on, how Gameloft sustains Order & Chaos 2: Redemption
Liveops with a small team
Effective Monetisation
What is the best strategy to effectively connect gameplay and monetisation?
Fundamentally Games’ Glyn Fairweather explores getting the balance right
Masterclass
What’s the common ground between making games and making whisky?
Playtesting expert Pascal Luban dives deeper
Masterclass
Why no one is more important than the player
Core Game Founder Kelly Vero dives deeper
Listen Learn Love
PGbiz Podcast #4 - Money, Mergers and Metaverse with Kelly Vero
Developer, disruptor, future gazer and creative badass Kelly Vero chats to the team
The Horror, The Joy
Why The Walking Dead is launching its first NFTs in The Sandbox
Dan Murray and Sebastian Borget explain their partnership
Hedging Bets
Everdale - Supercell's takes on The Sims meets Animal Crossing
Three Supercell staff speak to us on the development of its first new IP in four years
Growing For Gold
How GameBerry Labs leveraged social features and referral mechanics to hit six million users
Gameberry Labs highlights how making it easy for players to be social and generous can reap rewards
Decade Of Development
A decade of Dice Clubs with B-Interaktive
PocketGamer.biz spoke to founder and CEO Eugen Barteska about the studio's recipe for success
Ads Aid Acquisition
The value of Apple Search Ads
In a post-IDFA world will advertising on Apple Search become more valuable for user acquisition?
Poc In Mobile
"I can't even think of one black game director off the top of my head, so there is an issue"
Nitrome's Markus Heinel discusses tools of the trade
Indie View
How learning from past experience took WRP Studios to second place at The Big Indie Pitch
Lost Twins 2 placed second at The Big Indie Pitch
Indie View
How Summoners Fate is trying to build a new kind of turn-based tactics/deckbuilding game
Summoners Fate placed second at The Big Indie Pitch
Everything Everywhere
From console blockbusters to mobile indies, how Genvid's streaming tech is creating mass engagement gaming
The shaping of a new way to play