Power Of Playables
Playable ads: When ads feel like experiences, not interruptions
AdQuantum Design’s creative production director Ivan Razmakhov talks playable ads, seamless experiences and potential developments
Company Profile
AdQuantum
Website
www.adquantum.com/
About
AdQuantum is a performance marketing agency dedicated to helping mobile games, apps, and web projects unlock new revenue streams and scale their businesses with new paying users.
Its proprietary creative studio, AdQuantum Design, functions as an outsourced creative production team. Beyond its core performance marketing services, AdQuantum Design crafts engaging creatives that aim to not only boost performance, but also attract valuable paying users.
Their clients span various app verticals, including:
- Games: Playrix, Plarium, Madbox, LoadComplete, WeeWoo, RJ Games
- Books: Radish, Patephone
- Lifestyle: EveryDoggy
- Fintech: OctaFX, IQ Option, ExpertOption
- Health & Fitness: STRETCHIT, Verv, Flo, Simple
Articles featuring AdQuantum
Ad Advice
Creative fatigue in mobile games marketing: How to identify and combat it
AdQuantum’s Anton Kuzmin shares how you can avoid creative fatigue and keep your audience engaged
Podcast
Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Advertising Advice
Mobile Ad Masterclass: How to select the best ad format for your game
AdQuantum Design’s creative production director Ivan Razmakhov gives his tips on producing mobile game advertising that delivers results
Myths & Truths
Five ads networks myths debunked
AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guest Post
What is a mobile app Unit Economics and how to calculate it properly?
AdQuantum's Pavel Belov discusses app monetisation and the basics of unit economics
Marketing Types
Mobile marketing creatives in 2020: trends, types, visions
AdQuantum's Pavel Shishkin discusses marketing trends in 2020
New Reality
COVID-19 vs mobile apps: user acquisition rules in the new reality
AdQuantum's team share unusual stories of marketing under lockdown
The Right Ua
Are you in bed with the right UA agency (and, is an agency even the right way to go)?
AdQuantum breaks down the arguments for staying in-house or working with an agency