Install Increase
ATT consent reached 39% in 2023 as racing games turbo-charged installs
Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
Company Profile
AppLovin
Website
www.applovin.com/
About
AppLovin is a mobile app technology platform with team members around the world.
Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.
Related People
Kellie Knight
Senior Developer
Johannes Heinze
Managing Director EMEA
Keith Kawahata
Head of Games
Cyril Caël
Senior Manager
Adam Foroughi
CEO
Mark Rosner
CPO
Tony Deane
Manager for Business Development
Alice Guillaume
Senior Director of Marketing Operations
Daniel Tchernahovsky
VP of Global Business Development
David White
Senior manager, business development
Sarah Lafferty
Business Development Manager
+8 more
Accolades
Articles featuring AppLovin
A Good Year
AppLovin shines in Q4 2023 with stellar financial results
The company's total revenue in 2023 amounted to $3.3 billion, marking a 17% year-over-year increase
Applovin Ai
AppLovin reveals AI ad creative tips as its SparkLabs team triples production
Generative AI is becoming increasingly prominent in the industry, with features such as content-aware fill becoming a boon for ad creatives
Q&a
Speaker Spotlight: AppLovin's Iris Gomez Sanchis on establishing a robust user acquisition strategy
"Discovery stands out to me as a significant challenge, particularly for new game developers grappling with an oversaturated and intensely competitive market"
Best Of 2023
Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance
From A.I. to Zelnick… PocketGamer.biz editor Daniel Griffiths picks his favourite stories from throughout 2023
Market Growth
Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why
AppLovin’s Daniel Tchernahovksky explains how studios can find continued growth in 2024 touching on AI advances and new creative strategies
Applovin Financials
AppLovin generated $864 million in revenue in the third quarter of 2023
The company’s software platform drew $504 million, representing 58% of total revenue for the period
Feature
Striking the perfect balance: How can mobile ads complement in-app purchases?
AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation
Hot Five
Hot Five: Unity’s new CEO, Applovin rumours, and the biggest deal in games industry history is complete
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Runtime Rumour
AppLovin may make a second attempt at buying Unity, rumours suggest
Unity’s Runtime Fee backlash has led to a 40% drop in shares
Job News
Homa appoints Emma Egan-Lawless as head of user acquisition
Egan-Lawless previously held the role of growth director at AppLovin
Unity Runtime Fee
Unity removed its terms of service “because the views were so low”
The company’s recent Unity Runtime Fee changes go against the previously established terms of service
Hot Five
Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI
Our quick-fix round up of the hottest stories on PocketGamer.biz
Unity Runtime Fee
No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal
AppLovin wades into the Unity Runtime Fee fiasco following its failed attempts to acquire the company
It's Not Me - It's You
Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello
Unity's competitors side with developers in asking Unity to rethink their policy
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Financials
Applovin financials see rise driven by new AI investments but declining revenue for apps
The company’s non-gaming related business is on the up even as apps falter
Ranking
AppLovin takes downloads top spot for US companies worldwide
Data.ai's latest shows mobile-first beating the big names to take pole position
Roundup
Revenue Report: Games financials roundup: May 2023
Who's up? Who's down? Here's the latest quarterly financial results from around the world of mobile games, all in one place
Applovin Financials
AppLovin’s software platform goes from strength to strength
The company’s latest financial report sees software go toe-to-toe with apps
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
Open Beta
AppLovin brings Google bidding’s open beta to all MAX publishers
The move follows a successful closed beta for the service
Video
Pocket Gamer Connects London video round-up: Part Two
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Applovin Financials
AppLovin earns $702 million revenue in Q4 2022
The company exceeded expectations following a turbulent year
Applovin Data
Revealed: The key metrics for an effective ad creative
Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
Speaker Spotlight
Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
Speaker Spotlight
Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
2022 Highlights
BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger
AppLovin’s attempt the scupper a planned acquisition turned it into one of 2022's biggest mobile news stories
Two Become One
Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal
The merger was first announced in July
Drake Star Report
Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars
Over 300 deals were made from July to September, Embracer Group led the pack with eight acquisitions
Drake Star Report
2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts
Drake Star analyses the gaming markets in its Global Gaming Industry Report
Profile
Tony Deane: "It’s necessary to look holistically in order to determine how a game is performing"
Senior Manager of AppLovin talks to us ahead of his appearance at Pocket Gamer Connects
Market Dominance
1% of publishers are responsible for 91% of app revenue
The publishers also generated 79% of downloads in H1 2022
Battle Of The Brands
AppLovin decides against another Unity acquisition bid
The company will focus on enhancing its existing services
Unity And Ironsource
Unity announce date for stockholders vote on ironSource merger
The vote will take place on October 7th, but neither company is likely to reject the merger
Monetisation And Marketing
74% of consumers use mobile ads to discover new apps
An ironSource report finds that relaxation is key both for downloads and usage
Ironsource Report
Generation X make more in-app purchases than any other group
ironSource delve into app monetisation and discovery
Battle Of The Brands
Unity and ironSource’s merger moves ahead
The companies have moved closer to finalising the deal – and leaving AppLovin out in the cold
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Hot Five
Hot Five: August 22nd. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Battle Of The Brands
The financial sector weighs in on the Unity, AppLovin and ironSource battle
Various bankers and financiers offer their thoughts on the evolving story
Guest Post
Words from a CEO - Well done is better than well said
Jacki Vause on Riccitiello, Leadership, and the battle of the brands
Battle Of The Brands
Is the AppLovin, Unity, and ironSource story really over?
Unity have reaffirmed their commitment to the ironSource merger, but AppLovin may not be out of the fight
Ten Years Of Clash Of Clans
Ilkka Paananen: We haven’t seen an opportunity for NFTs to truly, truly make the experience better
The Supercell CEO spoke to Fast Company about development, longevity, and NFT’s
The Battle Royale Ends
Unity rejects AppLovin acquisition and reaffirms its commitment to ironSource merger
The company’s board of directors have decided Applovin’s offer isn’t in the company’s best interests
Bold New Moves
Unity attracts major, local investors as it expands into the Chinese market
The move has attracted investments from some of the country’s tech giants
Hot Five
Hot Five: August 15th. The mobile games industry's unmissable news, features and more
The HOTTEST stories on PocketGamer.biz in the last week
Expert Opinion
Should Unity join AppLovin, buy IronSource or just stay as they are? The mobile industry weighs in!
The move could supercharge the new company’s earning potential, at the risk of creating a monopoly