Short Reports
AppLovin labels short-seller reports “nefarious” and “misleading” as shares sink
Ad tech firm goes on the offensive after research companies make series of accusations against its business practices
Company Profile
AppLovin
Website
www.applovin.com/
About
AppLovin is a mobile app technology platform with team members around the world.
Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.
Related People
Johannes Heinze
Managing Director EMEA
Tony Deane
Manager for Business Development
Sarah Lafferty
Business Development Manager
Kellie Knight
Senior Developer
Daniel Tchernahovsky
VP of Global Business Development
Cyril Caël
Senior Manager
Mark Rosner
CPO
Adam Foroughi
CEO
Keith Kawahata
Head of Games
Alice Guillaume
Senior Director of Marketing Operations
David White
Senior manager, business development
+8 more
Accolades
Articles featuring AppLovin
Podcast | Episode 42
How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 42...
Hot Five
Hot Five: Unity’s latest layoffs, Supercell’s record $3bn year, and AppLovin’s plans to sell off apps business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ads Vs Apps
AppLovin to sell apps business for $900m as it focuses on ads
But ads firm didn't disclose which company would acquire its games portfolio
Speaker Spotlight
AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond
"One of the biggest challenges for gaming companies is finding that delicate balance of monetising their apps in an effective manner, while still providing an enjoyable user experience..."
Podcast | Episode 38
Xbox and Adjust mishandle their PR and Supercell's culture revolution | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 38...
Public Spat
Singular CEO launches tirade against rival Adjust following layoffs
Eliashiv attacks rival follow new Adjust CEO's claims the MMP industry has "stagnated in recent years"
Hot Five
Hot Five: Monopoly Go’s 58% decline, Adjust lays off staff, but "seismic" Pokémon TCG Pocket could be the next Pokémon Go
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Executive Shuffle
Adjust names new CEO amid layoffs
Andrey Kazakov returns to the company to take the top role
Job Losses
AppLovin-owned Adjust lays off staff
Mobile app measurement firm was acquired in April 2021
Earnings Report
AppLovin's Q3 revenue hits $1.2 billion marking 39% year-over-year growth
Software platform revenue rose to $835 million a 66% increase year-over-year
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Financials
Applovin's Q2 revenue hits $1.08 billion, up 44% year-on-year with net income skyrocketing 286%
Their AI-powered AXON technology is cited as a key driving force for these latest numbers, with further growth to come
Podcast
AppLovin’s Daniel Tchernahovsky on hybrid monetisation and the hot gaming trends worth tracking | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Podcast | Episode 12
Xbox's mobile games store and Unity vs. AppLovin | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 12…
Ads Growth
AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth
“There is nothing that limits our models to just gaming,” says CEO Adam Foroughi
Q&a
Speaker Spotlight: Applovin's Pankaj Choudhary talks 360 strategies for successful app marketing
"While developers in MENA tend to prioritize IAPs over ads, it's crucial to grasp the value of an IAA mix."
Gaming Glory
Hybridcasual generates 800% more revenue per user than hypercasual
Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
Install Increase
ATT consent reached 39% in 2023 as racing games turbo-charged installs
Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
A Good Year
AppLovin shines in Q4 2023 with stellar financial results
The company's total revenue in 2023 amounted to $3.3 billion, marking a 17% year-over-year increase
Applovin Ai
AppLovin reveals AI ad creative tips as its SparkLabs team triples production
Generative AI is becoming increasingly prominent in the industry, with features such as content-aware fill becoming a boon for ad creatives
Q&a
Speaker Spotlight: AppLovin's Iris Gomez Sanchis on establishing a robust user acquisition strategy
"Discovery stands out to me as a significant challenge, particularly for new game developers grappling with an oversaturated and intensely competitive market"
Best Of 2023
Daniel Griffiths' top stories of 2023: AI, Unity's runtime fee farrago, and crunch time for ByteDance
From A.I. to Zelnick… PocketGamer.biz editor Daniel Griffiths picks his favourite stories from throughout 2023
Market Growth
Will mobile gaming apps continue to grow in 2024? Absolutely, and here's why
AppLovin’s Daniel Tchernahovksky explains how studios can find continued growth in 2024 touching on AI advances and new creative strategies
Applovin Financials
AppLovin generated $864 million in revenue in the third quarter of 2023
The company’s software platform drew $504 million, representing 58% of total revenue for the period
Feature
Striking the perfect balance: How can mobile ads complement in-app purchases?
AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation
Hot Five
Hot Five: Unity’s new CEO, Applovin rumours, and the biggest deal in games industry history is complete
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Runtime Rumour
AppLovin may make a second attempt at buying Unity, rumours suggest
Unity’s Runtime Fee backlash has led to a 40% drop in shares
Job News
Homa appoints Emma Egan-Lawless as head of user acquisition
Egan-Lawless previously held the role of growth director at AppLovin
Unity Runtime Fee
Unity removed its terms of service “because the views were so low”
The company’s recent Unity Runtime Fee changes go against the previously established terms of service
Hot Five
Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI
Our quick-fix round up of the hottest stories on PocketGamer.biz
Unity Runtime Fee
No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal
AppLovin wades into the Unity Runtime Fee fiasco following its failed attempts to acquire the company
It's Not Me - It's You
Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello
Unity's competitors side with developers in asking Unity to rethink their policy
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Financials
Applovin financials see rise driven by new AI investments but declining revenue for apps
The company’s non-gaming related business is on the up even as apps falter
Ranking
AppLovin takes downloads top spot for US companies worldwide
Data.ai's latest shows mobile-first beating the big names to take pole position
Roundup
Revenue Report: Games financials roundup: May 2023
Who's up? Who's down? Here's the latest quarterly financial results from around the world of mobile games, all in one place
Applovin Financials
AppLovin’s software platform goes from strength to strength
The company’s latest financial report sees software go toe-to-toe with apps
New Ad Markets
AppLovin brings performance-based buying to CTV to AppDiscovery
App marketers can now tap into massive CTV supply across hundreds of ad-supported TV apps and 300 channels
Open Beta
AppLovin brings Google bidding’s open beta to all MAX publishers
The move follows a successful closed beta for the service
Video
Pocket Gamer Connects London video round-up: Part Two
Missed the show or simply want more content? We get up close with the big names at our PGC London event
Applovin Financials
AppLovin earns $702 million revenue in Q4 2022
The company exceeded expectations following a turbulent year
Applovin Data
Revealed: The key metrics for an effective ad creative
Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad
Grow Your Game
Ready to scale your game? Learn from top experts at Pocket Gamer Connects London
It’s time to take your game to the next level - get the top strategies to accelerate your growth
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
Speaker Spotlight
Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
Speaker Spotlight
Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
2022 Highlights
BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger
AppLovin’s attempt the scupper a planned acquisition turned it into one of 2022's biggest mobile news stories
Two Become One
Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal
The merger was first announced in July
Drake Star Report
Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars
Over 300 deals were made from July to September, Embracer Group led the pack with eight acquisitions