Invested
Equity firm KKR & Co purchases $400m minority stake in mobile marketing platform Applovin
Deal increases the marketing platform’s value to $2 billion
Company Profile
AppLovin
Website
www.applovin.com/
About
AppLovin is a mobile app technology platform with team members around the world.
Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.
Related People
Sarah Lafferty
Business Development Manager
Cyril Caël
Senior Manager
Keith Kawahata
Head of Games
Adam Foroughi
CEO
David White
Senior manager, business development
Johannes Heinze
Managing Director EMEA
Alice Guillaume
Senior Director of Marketing Operations
Kellie Knight
Senior Developer
Tony Deane
Manager for Business Development
Daniel Tchernahovsky
VP of Global Business Development
Mark Rosner
CPO
+8 more
Accolades
Articles featuring AppLovin
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Lovin It
AppLovin launches publishing division Lion Studios
The developer is also putting up $300K in prizes for the four best mobile gaming apps submitted
Redefining Mobile Gaming?
Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?
AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means
What's Trending?
The must know Japan mobile games trends for 2018
AppLovin's Johannes Heinze on what's hot in one of the world's most lucrative mobile markets
Initiating Investment
How to fund your mobile game development
From the UK Games Fund to VCs and publishers, find out where to go to get money and support to develop and market your game
Best Practice
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
AppLovin's Johannes Heinze offers some key advice
Less Lovin
AppLovin swaps $1.4 billion sale to Orient Hontai Capital for $841 million debt investment
Orient Hontai takes a 9.98% stake for $140 million as well
Par For The Course
Why in-game events are the best way to revitalise your mobile game
AppLovin's Johannes Heinze on how to utilise events to improve player engagement
Guide To Japan
The Western mobile developer’s checklist for launching in Japan
AppLovin's Johannes Heinze dishes out some key tips
Efficient Teams
The lean approach to game development
AppLovin's Johannes Heinze analyses how the development framework works when it comes to making games
Hyper-casual
The ascendance of hyper-casual part three: The opportunity
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
Casual Evolution
The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
Video Ads Rule
93% of all mobile gaming ad spend went on video ads in Q4 2016
AppLovin and AppsFlyer work together for the data
Status Quo
The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Part one of three: Status quo
Ua For Indies
6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy
How to turn your DAUs into loyal consumers for all your mobile games
Ua Top Tips
The indie game developers guide to user acquisition
5 top tips for indie UA
Lovin' It
Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin
US ad firm gets Chinese ownership
Open Screen
AppLovin first to announce an SDK for in-app ads on Apple TV
TV is built for video ads
Ad Rank
AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention
Facebook still rules for reach, however
Opinion
Why it pays to pay attention to retention
AppLovin's CPO Mark Rosner on a metric to monitor
Opinion
Mobile's Moneyball moment: Thinking beyond the install
It's time to think deeper says AppLovin's CEO
Chart Of The Week
The gender gap: Women click, convert and spend more on mobile ads
And Android tops iOS