Coming Together
Singular merges with Apsalar to offer a more nuanced marketing analytics platform
Will operate under the Singular brand
Company Profile
Apsalar
Articles featuring Apsalar
Fuzzy Logic
Apsalar leads the charge to workaround iOS 10's Limit Ad Tracking changes
Arise effective probabilistic methods
Soft Bulletin
Can Instagram be a strong UA channel? Apsalar thinks so
Selfies and six packs
Mobile advertising and analytics outfit Apsalar raises $9 million
Series B round lead by Kakao investor DCM
Apsalar rolls out its behaviourally-honed demand-side platform
Optimise the value of your high-value users
Apsalar adds support for Facebook mobile ads within its free Campaign Source Insights tool
Cohort your funnels
GDCE 2012: Apsalar's Sarah Teng on what data to measure and what to do with it
#gdc_europe Segment your cohorts for success
Big publishers have broken user acquisition but ApEngage's intelligent will fix it, says Apsalar's Oiknine
See how costs rise at the end of the quarter
Apsalar launches ApEngage so developers can more efficiently direct user acquisition budgets
Replace shotgun with sniper rifle
Apsalar launches its free Campaign Source Insights tool to optimise user acquisition
Track, compare and maximise ROI
Apsalar's Michael Oiknine on why mobile advertisers will decide UDID's replacement
He's backing OpenUDID
Thanks to GREE and Zynga's deep wallets, mobile user acquisition costs peaked at $6 over Easter
High stake gamble?
New Apsalar analytics tool groups users together to cast light on retention and monetisation
Daily Cohorts added to MEM and ApScience platforms
Apsalar CEO Michael Oiknine on providing developers with a causal link between in-game behaviour and revenue
Making the most of data and analysis
Apsalar highlights the power of information with new mobile user tracking and analysis tools
Instrument your apps to uncover lucrative behaviour
Behavioural analytics specialist Apsalar raises $5 million
Thomvest Ventures leads investment