Forever Games
2026 live ops trends: Templatisation, personalisation and AI
We speak to Balancy CEO Pavel Ignatov about the latest trends in live ops and the strategies developers can employ right now
Company Profile
Balancy
Website
balancy.co/
About
Balancy is built by ex-game developers and aims to create the industry standard for LiveOps in games and apps. It is a workspace for game designers and monetization managers that provides no-code tools for fine-tuning game balance and monetization.
With Balancy, teams of any size can scale LiveOps and achieve maximum profitability.
Related People
Andrei Apanasik
CTO & Co-Founder
Ana Bogacheva
Business Development Lead
Antonina Belova
growth & partnerships manager
Julia Iljuk
Head of growth
Michael Khripin
LiveOps Expert
Pavel Ignatov
CEO & Co-founder
+3 more
Articles featuring Balancy
Live Ops
Live ops in 2026: What 2025 revealed and how studios should prepare
Balancy's leaders speak on the evolution of live ops and what comes next for studios
Live Ops
Cutting the wait: How game teams are accelerating live ops
Antonina Belova discusses why speed is now a live ops strategy
Monetisation
Best practices for in-game shops: How to convert players into spending
An excerpt from Balancy's new digital book 'Best practices for in-game shops'
Monetisation Strategies
Balancy raises $700K to transform game monetization and live ops
Balancy has partnered with more than 100 games since it was established in 2022
Pgc Helsinki
Speaker Spotlight: Julia Iljuk on how to grow your game's revenue
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part