Industry Insights
Five ad monetisation tests that didn't match the data
GameBiz Consulting’s Božo Janković shares insights from experiments that challenge assumptions in ad monetisation
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GameBiz Consulting
Articles featuring Božo Janković
Ua Truths
Why ad quality is the only game worth playing
The truth behind those bad ads that see installs rise at the risk of retention
Industry Insights
Nine facts about the mediation space in 2025
GameBiz Consulting's Božo Janković takes a deep dive into the performance of platforms MAX and LevelPlay
Ad Strategy
The key to success: How top 100 downloaded games implement interstitial ads and related in-app purchases
GameBiz Consulting’s Božo Janković shares a deep analysis on ad implementation practices
Pgc London Schedule
Pocket Gamer Connects London 2025 schedule revealed: Insights and networking await
Plan your experience and dive into a breakdown of sessions for the upcoming Pocket Gamer Connects London
Ad Insights
Monopoly GO! A game that was(n’t) created for ads
GameBiz Consulting’s Božo Janković shows how ads could be implemented in Scopley’s hit game and how they’re missing out on millions
Revenue Boost
What are 'skip-its' and how will they affect ad monetisation in 2024?
Božo Janković discusses the rise of a new monetisation option and how it's offering a new avenue for revenue generation in mobile gaming
Missing Millions
Supercell's big Squad Busters mistake and how they're missing out on millions
Božo Janković explains how Squad Busters lack of ads could add up to a mountain of lost revenue
Google Rules
Time's up… So how did the top 100 grossing games respond to Google’s CMP requirements?
GameBiz Consulting's Božo Janković shows how the top mobile games have coped with Google’s latest requirements
Ad Mo Metrics
Ten reasons why eCPM is the most useless metric in ad monetization
GameBiz Consulting's Božo Janković goes in hard on one of ad mo's favourite, but most misunderstood metrics. Think you understand eCPM? Think again
Pgc Helsinki 2023
Božo Janković on the rapid changes in ad monetisation: “Developers should prepare for these changes now"
As head of monetisation at GameBiz Consulting, Janković’s talk at PGC Helsinki gave developers practical insight and tips to improve ad monetisation