Idfa Is Dead
What Apple killing the IDFA means for mobile marketing
An excerpt from Eric Seufert's comprehensive guide to what the mobile marketing landscape looks like post-IDFA
Articles featuring Heracles
No Trojans Here
Eric Seufert's Heracles launches mobile user acquisition tool Agamemnon
Work out when your UA campaigns will generate money
Move On Up
Eric Seufert on how to hit the top 100 grossing charts with a barebones UA budget
Eric Seufert spills the beans
Pgc Helsinki Speaker Spotlight
UA expert Eric Seufert on his new challenge at marketing agency Heracles
Weighing up in-house UA vs. life at Heracles
Ua Xp
UA MegaTrends guy Eric Seufert on setting up Heracles, a boutique agency providing CMO smarts
Partnering for success