User Acquisition
Cinema trailer springs Chinese MMO into top 10 grossing chart
Offline user acquisition campaign gets strong results
Company Profile
Hoolai Games
Articles featuring Hoolai Games
Interview
Hoolai on why content is king in the saturated Chinese mobile game market
Although Tencent's help doesn't go amiss either
Deal
Hoolai tests the hardcore appetite of WeChat players with War of Immortals
Successful web game goes mobile
Wartune is generating 40% of Hoolai's mobile revenue
Q1 mobile revenues have tripled
Best In The East
Top 30 Chinese Developer 2014
Who's who in the fastest growing market
'This is not a zero-sum game' says Kabam's Andrew Sheppard as the $325M outfit prepares for 2014
We're not competing with Supercell, GungHo or King
Hoolai Games bringing web MMOG Wartune to mobile - for China and the west
Promises optimised gameplay and more engagement
Best In The East
Top 30 Chinese Developer 2012
Chinese iTunes credit card scam cost Three Kingdoms dev Hoolai Games $300,000 in one month
Studio without tools to fight the fraud
UPDATED: Following Clonegate and bot farms, 3 alleged Chinese iTunes scamming games arrive onto US top grossing charts
Users claim accounts hacked, in-app purchases made
iTunes users accuse Hoolai Games of App Store scamming as Chinese language game storms UK top grossing chart
Claim app and IAPs appeared without permission