The Other One
Whatever happened to Harry Potter: Wizards Unite?
Monetizer Mavens opine
Related Company
Articles featuring Mark Sorrell
The Road Ahead
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
Changing trends
Jobs News
Changes at Angry Birds developer as Rovio London closes and head of games Wilhelm Taht departs
Changes afoot at company following recent profit warning
Break Into Games
Getting into games through the back door
Rovio London Head of Studio Mark Sorrell offers his advice
London Nest
Angry Birds developer Rovio opening London studio
New office for Finnish outfit
Catch 'em All Randomly
Should western F2P designers be using more Gacha, Fusion and Collection mechanics?
The Monetisation Mavens debate
Talk Talk
What happens when mobile industry bigmouths get 20 slides and 400 seconds? PechaKucha!
Automatic for the people
Moba Or Moba$$$
Is Super Evil's longterm approach to Vainglory monetisation coherent?
Our Monetizer Mavens look ahead
A Word From Our Sponsors
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization
Monetizer Mavens go ad-funded
Shooting Stars
Rovio Stars continues to build dream team with the appointment of F2P consultant Mark Sorrell
Pieces are falling into place
Heart Of The Matter
Forget monetisation - F2P success is all about retention and engagement
Monetizer Mavens rethink their core
Monetizer Mavens
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Future trends from the remembrance of things past
Learn how to Acquire, Engage and Monetise at PG Connects London 2015
Wooga, AppLift, Fiksu, Twitter, Tune, Rovio and more to star
Monetizer Mavens
Carrots and sticks: How F2P designers should balance wither and daily rewards
Our Monetizer Mavens talk appointment gaming mechanics
Monetizer Mavens
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
Our Monetizer Mavens lead the fightback
Monetisation experts Eric Seufert, Nicholas Lovell and Mark Sorrell speaking at Pocket Gamer Connects London 2015
First speakers for Acquire, Engage, Monetise track announced
Video
Mark Sorrell on behavioural economics and encouraging spending using ugly brother pricing
Pulling in players
20 Slides, 400 Seconds
Pocket Gamer Connects Helsinki meets PechaKucha
20 slides, 400 seconds
Monetizer Mavens
Monetizer Mavens on their best games of 2014 so far
Learning from the best
Monetizer Mavens
On the balance F2P designers tread between encouraging players to pay and manipulation
The Monetisation Maven ponder ethical boundaries
Monetizer Mavens
What is the key area of monetisation in which most F2P games underperform?
The Monetization Mavens debate low-hanging fruit