Instant Value?
1.5 billion Facebook Instant Games played in 90 days, but where’s the value for developers?
No word yet on when monetisation will be implemented in Messenger games
Company Profile
Meta
Website
about.facebook.com/meta
About
Founded in 2004, Facebook is a social utility that connects people with friends and others who work, study and live around them.
Related People
Imran Khan
Sales Lead - EMEA
James Cante
Strategic Partner Manager, Publisher Solutions
Rick Kelley
Facebook VP of global gaming
Sneha Vaidyanathan
Vertical Strategy Lead
Monika Nagyova
Client Partner, Console & MMO Gaming (EMEA)
Joy Marianowicz
Strategic Partnerships, Facebook Gaming
Thomas Coulon
Strategic Partner Manager
Mark Zuckerberg
CEO
Maya Cahier
Publisher Development Manager, EMEA
Shri Gunasekera
Bob Slinn
Head of Game Partnerships, EMEA
Leo Olebe
Director of Global Games Partnerships
Finbarr O'Mahoney
Vertical Strategy Lead
Amelia Zins
Product Marketing Manager
Sue Howley
Client Partner, Gaming Mobile Growth
Yuthida Hun
Strategic Partner Manager
Anastasia Petrova
Strategic Partner Manager
Steve Webb
Director, Global Publisher Sales & Operations, Audience Network
+15 more
Articles featuring Meta
Shoot The Messenger
Facebook Messenger app hits 1.2 billion monthly active users
A big audience for its Instant Games platform
Singular Roi Index
Facebook Ads deliver the highest ROI across both Android and iOS
Singular indexes the top advertisers in terms of return on investment
Shared Vision
Facebook taps ex-Xiaomi VP to head up Oculus
Hugo Barra takes control of all VR and AR projects
Facebook Goty 2016
Gardenscapes beats Pokemon GO and Clash Royale to be Facebook's Game of the Year 2016
Instant Games and good Facebook Integration also recognised
Mobile Mavens
How big an impact will Facebook Instant Games have on mobile gaming?
Mobile Mavens discuss the HTML5-powered Messenger platform
Instant Success
Facebook has 26 million MAUs in Japan as it readies itself to make a splash with Instant Games
A fifth of the population have probably played Pac-Man again
Html5 Has Arrived
Billions of users and millions in investment: Is HTML5 finally coming of age?
The coding platform could change the way we play games on mobile
Eastern Promise
Chat apps have been vital to mobile gaming success in Asia, but can Facebook do the same in the West?
The potential impact of Facebook Instant Games
Games In An Instant
Facebook launches HTML5 platform Instant Games for News Feed and Messenger
Access to one billion possible players
Instant Developers
King, Zynga, Konami and more launch 17 games on Facebook's Instant Games platform
14 developers give their support
Facebook Transformation
Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads
Facebook case study reveals how it helped grow the game
Facebook's Comeback?
Facebook wants its gamers back with new Unity deal
Social network could be after PC and mobile developers
Facebook Friends
How Facebook is tightly integrated into InnoGames’ UA campaigns
Uncovering users and adapting with new data
Connected
Mobile game spenders are more social
Facebook research
Number Crunch
650 million people play Facebook-connected games each month
So says global games partnerships director Leo Olebe
Sharing Is Caring
Blizzard integrates Facebook Login into Hearthstone, World of Warcraft and more
Social Blizzard
Getting Creative
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
8 videos for 8 player segments
Watch This Space
Facebook adds autoplay native videos ads into its UA channel, advertising Game of War in the process
UA goldmine
Install Me
Facebook powers up mobile app install ads with deep linking
Mobile ads just got a bit more powerful.
Signal To Noise
Is Facebook becoming a more expensive and less effective place to advertise mobile games?
CTRs down, CPCs up
Cheque Book
Facebook taken to court over F2P in-game purchases
Out-of-pocket parents are angry
Social Network
Facebook is the place for casual and core games to conquer the world, says games man Bob Slinn
Social network reveals its best of the year
Candy Crush Soda Saga bubbles up on 100 million Facebook feeds
Sweet smell of success across seven countries
Virtual Reality
Facebook won't consider Oculus Rift 'meaningful' unless it hits 50+ million sales
And it'll take a few hardware iterations to get there, says Zuckerberg
Ban hammer: Korea's game rating committee shuts down Facebook gaming
For the greater good
Synergetic, not cannabalistic: How Facebook is becoming gaming's glue
Gaming partnerships guru Bob Slinn talks cross platform
DevGAMM Moscow 2014 expands with Unity, Vlambeer, Facebook and Wargaming
For mobile and online companies on 15-16 May
Tencent tells 'Mark Zuckerberg' to find real friends on WeChat
Spoof TV ad from South Africa
Stateside
Giving Kickstarter the kick: The great crowdfunding crash is upon us
How Oculus f*cked it up for everyone else
Developer Demand
Oculus Rift claims 85,000 dev kits sold
Beating out expectations
If Oculus is the future of Virtual Reality, then why didn't Google buy it?
Our Mavens talk Facebook's very real recent acquisition
Opinion
Think Oculus and King deals are signs of a 'maturing' industry? Think again
It's a matter of definition
PocketGamer.biz Week That Was: King's going to IPO on the back of $1 billion Candy Crush Saga sales while Facebook buys WhatsApp for $19 billion
The past 7 days in bite-sized portions
WhatsApp was the 'missing link' in Facebook's business, say analysts
'Sign of confidence' in technology sector
Facebook reinforces mobile strategy with $19 billion WhatsApp acquisition
Paying $48 per user
Size matters: How to scale your game for overnight success
MAG Interactive on riding the Ruzzle wave
The Charticle: The global performance of Big Fish Casino
Tracking cultural variations in attitudes to gambling
China In 2014
Chinese devs are going international now, says PapayaMobile
Riding the year of the horse
Power of mobile ads: Facebook's 2013 sales up 55% to $7.9 billion
Now a majority mobile outfit by users and revenue
5 vital user acquisition tips from Mobile Games Forum 2014
From community and retention to updates and videos
PG Connects speaker spotlight: Tomas Piktozis, SponsorPay
Video ads and word-of-mouth marketing will be key in 2014
Big is good, but only small teams can take risks and try something new
Irina Vaganova's call for the future
Chat attack: Messaging and social apps jump 203% in 2013
Outpacing games growth by a distance, says Flurry
PG Connects speaker spotlight: Irving Ho, XMG Studio
Strive for LTV greater than CPI
Stateside: Developers, video sharing is your future
Let gamers record gameplay and then reap the benefits
2013 In Review: AppGratis' Simon Dawlat
Apple ban was a 'blessing in disguise'
Rayman beats out BioShock, Nokia takes on Mossad, and are social games doomed? 5 things we learned at GameIS 2013
Israel's premier games conference
Is it worth developers sacrificing their freedom to foster funding?
Our Mobile Gaming Mavens on the art of investment
Facebook set for record breaking stock market debut from 17 May
IPO timetable now it SEC's hands