Get That Data
AppsFlyer forms a new partnership with Facebook Audience Network for UA data
"This partnership is providing a significant foundation for marketers"
Company Profile
Meta
Website
about.facebook.com/meta
About
Founded in 2004, Facebook is a social utility that connects people with friends and others who work, study and live around them.
Related People
Shri Gunasekera
Sneha Vaidyanathan
Vertical Strategy Lead
Yuthida Hun
Strategic Partner Manager
Rick Kelley
Facebook VP of global gaming
Finbarr O'Mahoney
Vertical Strategy Lead
Steve Webb
Director, Global Publisher Sales & Operations, Audience Network
Bob Slinn
Head of Game Partnerships, EMEA
Anastasia Petrova
Strategic Partner Manager
James Cante
Strategic Partner Manager, Publisher Solutions
Sue Howley
Client Partner, Gaming Mobile Growth
Leo Olebe
Director of Global Games Partnerships
Maya Cahier
Publisher Development Manager, EMEA
Imran Khan
Sales Lead - EMEA
Joy Marianowicz
Strategic Partnerships, Facebook Gaming
Monika Nagyova
Client Partner, Console & MMO Gaming (EMEA)
Thomas Coulon
Strategic Partner Manager
Amelia Zins
Product Marketing Manager
Mark Zuckerberg
CEO
+15 more
Articles featuring Meta
Beta Only
IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay
70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.
Quest For Gold
Over $100 million has been spent on Oculus Quest content
The hardware was released a year ago
Streaming Competition
Facebook is launching a mobile gaming app to compete with Twitch and YouTube
Coming to Android devices first
Competitive Connection
Facebook Gaming Tournaments launches worldwide for all users
Another way to stay connected
44 Per Cent Growth
AppsFlyer: Google becomes number one for mobile app advertising
Facebook dominates retargeting
A Good Deed
Facebook and Nintendo donate masks to aid against the coronavirus
720,000 and 9,500 respectively
Containment
Update: Rockstar, EA and Maysalward are the latest companies to enforce remote working due to the coronavirus
Microsoft, Apple, Facebook and Google also request staff to work remotely
Here Comes The Boom
Facebook acquires VR and Sonic Boom developer Sanzaru Games
The studio will maintain its own independence
Staying Home
Facebook Gaming and Sony pull out of GDC 2020 over coronavirus concerns
Event still going ahead as planned despite major cancellations
Sustainable Gaming Apps
Grow a sustainable gaming app: 2020 trends
How Facebook Audience Network's App Growth Academy can help your app this year
Instant Gaming
Facebook Gaming on optimising Instant Games design
Joy Marianowicz discusses the "super powers" Instant Games have that other platforms don't
Facebook Instant Games
Developer Spotlight: Tips for success with Instant Games
A Facebook Gaming panel discussion with Ubisoft, Lotum and Game Closure
Into The Unown
Two new Pokemon games launch exclusively on Facebook Instant Games
Pokemon Tower Battle and Pokemon Medallion Battle are available to play on the platform now
The Growth Track
Learn how to grow your mobile games at Pocket Gamer Connects London 2020
One of 15 excellent tracks at the upcoming event
Making Moves
Facebook acquires cloud gaming service PlayGiga for $78 million
"We are continuing our work in cloud gaming, now with a new mission"
Gaming Now
Facebook Gaming's Joy Marianowicz talks about the success of Instant Games
Find out more at Pocket Gamer Connects Helsinki 2019
User Acquisition
Using Facebook to drive people to your games
Smartly.io head of gaming, EMEA Fernando Pernica discusses how to best utilise the social network to acquire users
Be Connected Be Discovered
Facebook tops mobile app publishers worldwide for Q2 2019
Google dominates the App Store however
I'll Be Back
Three month Facebook Instant Games review pause coming to an end
Social network giant implements new application process
Chat App Gaming Blow
Facebook pulls Instant Games from Messenger
Move comes as the company claims it wants to make the chat app "faster, lighter and simpler"
Mobile Monetisation
Facebook study: 57% of mobile developers say in-app ads can improve player retention
Users are six times more likely to make a purchase after seeing a playable ad
Job News
EA, Zynga and Kabam vet Verdu heading up Facebook AR and VR efforts as Barra steps aside
Former AR and VR content boss Rubin moves to new role
New Update
Facebook rolls out new Instant Games features
Shortcuts, redesign and group tournaments
Temporary Freeze
Facebook halts reviews of new Instant Games
Temporary freeze as Facebook looks to fix the issue
Augmented Oculus
Oculus staffing up for new augmented reality glasses
"In the future, our AR glasses will merge the physical and digital worlds"
Rolling Out
GDC 2019: Facebook updates mobile app to include dedicated games tab
Social application looking to take games more seriously
Mark Zuckerberg Likes This
Facebook top apps publisher for mobile downloads in Q4 2018
800 million downloads in three months
Big Deal
Report: Facebook wanted to buy Unity game engine to drive VR and AR business
Wants to be a key player in the next major computing platform after mobile
Facebook Roundtable
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
PocketGamer.Biz was joined by Facebook, Wooga, Madbox, Supersolid, Firi Games and Two Way Media at a round table during Pocket Gamer Connects London
Changing Infrastructure
Facebook set to integrate Messenger, WhatsApp and Instagram apps
Users to be able to message each other across services
Phwoar
Facebook rules Gris' launch trailer too sexual to air
Publisher Devolver Digital claims the platformer’s launch trailer was rejected for “sexually suggestive” content
Jobs News
Former Oculus CEO and co-founder Brendan Iribe follows Palmer Luckey out the door
Spent six years with the virtual reality pioneers
Play Together
Instant Games comes to Facebook’s 270k Gaming Groups
Groups attract combined 90 million active users each month
Going Mobile
Facebook tests fb.gg app for Android
The app is currently being tested with a 'limited set of features'
Breach
Facebook confirms 30 million users had their login details stolen last month
The company is working alongside the FBI to find the attacker
Report
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Apple Search Ads establishes itself as a mainstream player
Remote Discovery
Oculus mobile app adds Rift Support so users can find and install VR games remotely
App also lets users find events and connect with friends
Standalone
Oculus Quest offers all-in-one wireless virtual reality headset for $399
No PC or smartphone required
Game Changers
Facebook talks Instant Games on Messenger: “We’re investing a lot in making this a better experience”
Social network working to improve game discoverability
Gone In An Instant
“The goal really is for developers to be able to build and scale games profitably”
Facebook director of games partnerships in Europe, the Middle East and Africa Bob Slinn on ditching the revenue split on Android
Ar Games
Facebook Messenger gets augmented reality games
Extends possibilities as a games platform
New Marketing Tools
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy
Rewarded Video Ads
Best practices for implementing six common rewarded video integrations
Facebook Audience Network product marketing manager Amelia Zins deals out the advice
Level Up
Facebook's Level Up program gives game streamers new ways to build their brand
A new program from Facebook can help up and coming creators
Instant Hit?
In-app purchases come to Facebook Instant Games
But monetisation through Google Play will smaller less returns for developers
Into The Wild
Facebook wants to make virtual reality more accessible with $199 Oculus Go launch
F8 Developer Conference attendees get free headset each
Key Release
$1 billion mobile title Disney Tsum Tsum comes to Facebook Instant Games
'Introductory version' launches globally
Indie Mavens
Is there an opportunity for indie developers on chat app platforms like Facebook Instant Games?
We caught up with Strange Flavour CEO Aaron Fothergill and Perchang’s co-founder Ben Murch to find out
Replay Value
Facebook tests playable ads on news feed
Audience Network release planned for later this year