Pgc Digital #8
PGC Digital: How to balance monetisation and increase retention
Facebook strategic partner managers talk boosting ad exposure
Company Profile
Meta
Website
about.facebook.com/meta
About
Founded in 2004, Facebook is a social utility that connects people with friends and others who work, study and live around them.
Related People
Shri Gunasekera
Thomas Coulon
Strategic Partner Manager
Leo Olebe
Director of Global Games Partnerships
Monika Nagyova
Client Partner, Console & MMO Gaming (EMEA)
Steve Webb
Director, Global Publisher Sales & Operations, Audience Network
Joy Marianowicz
Strategic Partnerships, Facebook Gaming
Anastasia Petrova
Strategic Partner Manager
Amelia Zins
Product Marketing Manager
Bob Slinn
Head of Game Partnerships, EMEA
Imran Khan
Sales Lead - EMEA
Rick Kelley
Facebook VP of global gaming
Yuthida Hun
Strategic Partner Manager
Sneha Vaidyanathan
Vertical Strategy Lead
Finbarr O'Mahoney
Vertical Strategy Lead
Maya Cahier
Publisher Development Manager, EMEA
James Cante
Strategic Partner Manager, Publisher Solutions
Mark Zuckerberg
CEO
Sue Howley
Client Partner, Gaming Mobile Growth
+15 more
Articles featuring Meta
Listen Learn Love
PGbiz Podcast #5 - The future of app monetisation with Facebook
Imran Khan from Facebook Audience Network joins the team
Expert Minds
Learn from Facebook, Square Enix and App Annie at Pocket Gamer Connects Digital #8
Revealed: the final speakers for the leading mobile B2B games industry conference
Funplus Likes This
Facebook Gaming director Bob Slinn joins FunPlus as VP of business development
Fifth management signing in recent months
Disruption Sparks Innovation
Disruption accelerates three shifts for gaming businesses
Facebook's Michael Bertaut explores new opportunities for success in the rapidly evolving global mobile market
Assassin's Creed Rebellion
Facebook partners with Ubisoft on cloud gaming service, exceeds 1.5 million users
Now possesses over 25 games
Pgc Profile
Facebook's Michael Bertaut talks the future of app monetisation
PocketGamer.biz profiles Facebook Audience Network's EMEA regional director as a speaker at PocketGamer Connects
New Tricks
Mastering Monetization: Using Facebook solutions to build resilience and sustainable growth
An industry conversation with Facebook Audience Network - 22 April at 2pm BST
Pgc Digital
PGC Digital: 28 million more people are playing mobile games in the US since the pandemic began
A 28 per cent increase year-over-year
That's Growth
2021 opportunities for growth-minded game publishers
As IDFA shakes up the advertising world, Facebook Audience Network offers insight on how to keep revenues flowing
Goodbye Farmville
Down on the FarmVille: The rise of Zynga's social gaming icon
As Zynga closes down the first FarmVille, we take a look back at what made it special
No Fair
Facebook claims new App Store policies are anti-competitive
"Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses"
See You In Court
Facebook hit with a lawsuit from most of the US
Could be forced to sell Instagram and WhatsApp
Pgc Digital
PGC Digital: Facebook Gaming's Olha Muzychenko explains the social growth recipe to meaningful content
"Make sure to provide shareable, meaningful moments"
Pgc Digital
PGC Digital: The importance of automated app ads with Facebook Gaming
Facebook Gaming's Finbarr O'Mahony spoke about the benefits
Webinar
2021 predictions and growth strategy - an industry conversation with Facebook Audience Network
The webinar will take place on Thursday 3rd November at 3pm
App Bidding
App bidding: The importance of automating monetisation in hypercasual games
Facebook Audience Network’s Thomas Coulon looks at the most efficient way to maximise your ad revenue potential
Top Advertising
Facebook takes the top spot for mobile advertising
It charges more than Google for games ads
"not Representative"
ASA bans "misleading" Gardenscapes and Homescapes Facebook ads
Only 0.03% of players reach the end content.
Trust Issues
US antitrust committee completes investigation into 'monopolistic' practices of Amazon, Facebook, Apple and Google
"These firms typically run the marketplace while seven also competing in it—a position that enables them to write one set of rules for others, while they play by another"
New Hardware
Facebook officially reveals Oculus Quest 2
Hardware starts shipping next month, comes with $299 price tag
Staying Put
Facebook claims Oculus brand isn't going anywhere
Follows confusing announcement from the social media giant
New Identity
Oculus rebrands as Facebook Reality Labs
"Together, AR and VR will change how we work, interact, and play, with novel use cases we haven’t even begun to imagine"
Deeper Magic
Facebook's angry yet radical reaction to Apple's IDFA changes
IDFA tracking is out. Probabilistic modelling inbound
Diversity Matters
POC in Mobile: Facebook director of games partnerships Leo Olebe explains why it's "everyone’s job to find great and diverse talent"
"It’s like the old saying: 'you have to fish where the fish are'."
Another Account
Oculus hardware will soon require a Facebook account to use all features
"We know that social VR has so much more to offer, and this change will make it possible to integrate many of the features"
Taking Issue
Facebook criticises Apple for its App Store commission costs
Follows the removal of Fortnite
Hybrid Monetisation
Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices
What's Your Genre?
Report: 49 per cent of mobile players pick a new game based on genre
"With this genre report, we sought to understand people's motivations for downloading a specific game"
Stripped Back
Facebook Gaming launches app without Instant Games for iOS
"Unfortunately, we had to remove gameplay functionality entirely in order to get Apple's approval"
Jobs In Games
Remote Working: How studying Creative Advertising inadvertently lead to Joy Marianowicz joining Facebook Gaming
"The course mainly helped me realise that looking at data and coming up with a concrete plan was much more my strength"
Laters Mixer
Microsoft is shutting down Mixer and partnering with Facebook Gaming
Microsoft launched the platform in 2016
Join The Team
Facebook acquires Lone Echo developer Ready At Dawn for Oculus Studios
No figure placed on the deal just yet
Sixth Time's The Charm
Report: Apple has rejected Facebook Gaming app at least five times already
App Store rules preventing HTML5 gaming app from launching
Making Money
Facebook Gaming adds fan subscriptions and live ads for its content creators
Creators need at least 250 weekly viewers
Impressive Numbers
Google had the most downloads of all mobile publishers in May
Voodoo and Crazy Labs cracked the top five
#blacklivesmatter
The Pokemon Company, Double Fine, House House, and more join in to show support for #BlackLivesMatter
Through statements and charity donations
Get That Data
AppsFlyer forms a new partnership with Facebook Audience Network for UA data
"This partnership is providing a significant foundation for marketers"
Beta Only
IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay
70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.
Quest For Gold
Over $100 million has been spent on Oculus Quest content
The hardware was released a year ago
Streaming Competition
Facebook is launching a mobile gaming app to compete with Twitch and YouTube
Coming to Android devices first
Competitive Connection
Facebook Gaming Tournaments launches worldwide for all users
Another way to stay connected
44 Per Cent Growth
AppsFlyer: Google becomes number one for mobile app advertising
Facebook dominates retargeting
A Good Deed
Facebook and Nintendo donate masks to aid against the coronavirus
720,000 and 9,500 respectively
Containment
Update: Rockstar, EA and Maysalward are the latest companies to enforce remote working due to the coronavirus
Microsoft, Apple, Facebook and Google also request staff to work remotely
Here Comes The Boom
Facebook acquires VR and Sonic Boom developer Sanzaru Games
The studio will maintain its own independence
Staying Home
Facebook Gaming and Sony pull out of GDC 2020 over coronavirus concerns
Event still going ahead as planned despite major cancellations
Sustainable Gaming Apps
Grow a sustainable gaming app: 2020 trends
How Facebook Audience Network's App Growth Academy can help your app this year
Instant Gaming
Facebook Gaming on optimising Instant Games design
Joy Marianowicz discusses the "super powers" Instant Games have that other platforms don't
Facebook Instant Games
Developer Spotlight: Tips for success with Instant Games
A Facebook Gaming panel discussion with Ubisoft, Lotum and Game Closure