False Start
Monetizer Mavens on what went wrong for Mario Kart Tour
Another Nintendo misfire?
Articles featuring Mikkel Celinder
The Other One
Whatever happened to Harry Potter: Wizards Unite?
Monetizer Mavens opine
The Road Ahead
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
Changing trends
Crowned
Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale
Smart moves
Cart And Horse
What's the correct order of Acquisition, Retention and Monetization for F2P games?
Monetizer Mavens shuffle the pack
Catch 'em All Randomly
Should western F2P designers be using more Gacha, Fusion and Collection mechanics?
The Monetisation Mavens debate
Shelter Or Shanty?
Why the immediate success of Fallout Shelter can't be sustained
Our Monetisation Mavens think long-term
Behavioural Types
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
Monetizer Mavens ponder the power of labels
Monetizer Mavens
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Future trends from the remembrance of things past
Monetizer Mavens
Carrots and sticks: How F2P designers should balance wither and daily rewards
Our Monetizer Mavens talk appointment gaming mechanics
Monetizer Mavens
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
Our Monetizer Mavens lead the fightback
Monetizer Mavens
Monetizer Mavens on their best games of 2014 so far
Learning from the best
Monetizer Mavens
On the balance F2P designers tread between encouraging players to pay and manipulation
The Monetisation Maven ponder ethical boundaries
Monetizer Mavens
What is the key area of monetisation in which most F2P games underperform?
The Monetization Mavens debate low-hanging fruit
Monetizer Mavens
Is there any place in the F2P designer's toolbox for energy-based economies?
Fuel for thought
Monetizer Mavens
Is the proliferation of in-game currencies confusing players?
Introducing a new panel of experts