Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Company Profile
Moon Active
Website
www.moonactive.com/
About
Israel-based developer Moon Active is the developer behind the hit mobile game Coin Master.
Moon Active is one of the world’s fastest-growing mobile game startups, providing entertainment for millions of active users across the universe. Powered by cutting-edge technology, we produce the highest-quality games that engage, entertain and can be enjoyed by players across all cultures and demographics. Our games have had over 100 million downloads in more than 136 countries worldwide.
Accolades
Articles featuring Moon Active
Hot Five
Hot Five: Rollic’s 1,000 ideations per month, Coin Master - Board Adventure soft launch, and Uma Musume: Pretty Derby’s post-expansion performance
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 61
Zynga's successes and failures, and Moon Active takes the fight to Scopely | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 61...
Week In Views
Moon Active takes aim at Scopely, Roblox opens doors to Major IPs, and Rollic's $100m hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Games
New release roundup: My Talking Tom Friends 2, Coin Master - Board Adventure, and more
We highlight the latest new games that have broken cover over the past week
Coin Master Go
Moon Active takes on Scopely with Monopoly Go-like Coin Master - Board Adventure
Scopely took inspiration from the hit casual casino game - now Moon Active is returning the favour
Royal Revenue
Royal Match earned 51% of all match-3 IAP revenue in 2024 as casual genre made $15.2 billion
Meanwhile, Monopoly Go earned 55% of casual casino’s earnings
Loads Of Layoffs
Moon Active reportedly lays off "dozens" of staff despite "record revenues exceeding $2 billion" in 2024
Employees are believed to have been impacted in Israel and across Moon Active’s worldwide sites
No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Hot Five
Hot Five: Final Fantasy falls, Unity shares down to decade low, but Coin Master hits the jackpot
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Milestone
Coin Master hits the jackpot with $6 billion in revenue
The US is the largest contributor to the game's revenue, amassing $2.4 billion in player spending
Rising Stars
Squad Busters is this month's breakout star amidst a slate of anime themed mobile spin-offs
Sensor Tower's monthly gaming pulse for May reveals which games are the ones to watch
Unity Runtime Fee
Unity's biggest games: The big names who'll pay the biggest bucks
With an 70% of developers using Unity, it's the power behind the throne for thousands of much-loved titles including smash hits that keep some of gaming's biggest names afloat
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Actively Acquiring
Moon Active to acquire Zen Match from Good Job Games
The associated Istanbul-based team will also be joining
Israeli Gaming Market
Israeli gaming market worth $9 billion
74 percent of the country’s mobile gaming workers specialise in social and casual games
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Tencent On Top
More than $1 billion generated by eight mobile games each in 2021
PUBG Mobile is the highest-grossing for a second year
Back And Forth
PUBG Mobile reaches $254 million revenue, Genshin Impact $207 million in November 2021
Coin Master has its best month ever
Master Of Coins
Coin Master creator Moon Active raises $300 million on $5 billion valuation
Quadrupled valuation in less than two years
Jackpot
Annual US mobile casino game spending reaches $4.8 billion
Coin Master was #1 title with $651 million
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Money Bags
Coin Master is a winner with $2 billion in lifetime revenue
It has picked up nearly 195 million downloads
New Acquisition
Moon Active snaps up mobile games dev Melsoft
"We were searching for a company that has the right products and at the same time shares our culture and values that will allow us to grow together in synergy"
Lockdown Lift
Five mobile games have made more than a billion dollars in 2020 so far
PUBG Mobile, Honor of Kings and Pokemon GO all make list
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Not Banned
Germany is not banning Coin Master
Though stricter rules could be placed
Popularity Contest
ASMR Slicing cut through the most downloads in May 2020
It got 36.5 million installs
Keep Spinning
Why are people still playing Coin Master?
A dive into a game where the rewards aren't the main draw
App Annie Top Publishers
Tencent reigns supreme as the top-grossing mobile publisher for 2020
NetEase and Activision Blizzard finish the top three
Here's The Facts
Coin Master was the top-earning mobile title in Europe in 2019
Overall mobile games brought in $7.4 billion
Loose Change
Coin Master cashes in over $500 million in global revenue at $6.20 per download
Moon Active’s title has surpassed 81 million downloads
Best Of 2019
The Top 50 Mobile Game Makers of 2019
Revealed: The movers, shakers and moneymakers!