Expanded Reach
Niantic restores 80m interaction radius in Pokémon Go
The increase was initially implemented to encourage social distancing
Company Profile
Niantic
Website
www.nianticlabs.com/
About
We are a geo-focused developer and the creator of Pokemon GO, helmed by John Hanke.
We believe we can use technology to lean into the ‘reality’ of augmented reality — encouraging everyone to get outside and connect with the world around us. It’s our responsibility to consider user privacy, responsible use, inclusive development processes, and AR’s potential impact on the world now, not after the fact.
Related People
Laura Warner
Senior Game Designer
John Hanke
CEO
Kellee Santiago
Head of Developer Relations
Anne Beuttenmüller
Product Marketing Manager
Matt Ein
Senior Game Designer
Ziah Fogel
Senior Producer
Kirsten Koa
Senior Software Engineer
Karla Reyes
Growth Product Manager
Karen Tong
Senior Director of Product Marketing
+6 more
Accolades
Articles featuring Niantic
Very Onix-pected
Pokémon Unite mobile launch, Pokémon GO introduces Galar region and Pokémon Café Mix gets rebrand
Latest Pokémon Presents goes big on mobile
Winner Winner
PUBG Mobile dethrones Honor of Kings for July global revenue
The battle royale jumped ahead by almost $70 million
Scanning The Market
Pokémon GO creator Niantic acquires 3D scanning app Scaniverse
Scaniverse founder and CEO will join Niantic’s AR engineering team
Cheaters Bewear
Niantic combats wave of false bans in Pokémon GO
The ban prevents players from accessing their accounts for seven days to permanently
Fifth Annual
Pokémon GO Fest 2021 generated over $20 million in two days
$731.3 million in global spending from 2021 alone
Winner Winner
Introducing the winners of the Pocket Gamer Mobile Games Awards 2021
Celebrate the big wins and catch up with all the highlights
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from King, Zynga, Niantic and Playrix
"hooked"
Mario maker Shigeru Miyamoto obsessed with Pokémon GO
"The average person playing Pokémon GO in Japan is probably around 60 years old"
Bagon In Bagram
Pokémon GO spotted at former US military base in Afghanistan
"We can’t have no IED Pokémon on the FOB"
Victory Road
Pokémon GO shows no signs of slowing down with $5 billion revenue in five years
Another $1 billion in seven months
Get Moving
Pokémon GO starts to reset for a post-lockdown world
Changing coming to US and New Zealand in July
Soft Launch, Roll Out
Niantic partners with Hasbro to launch Transformers: Heavy Metal in 2021
Studio confirms around a dozen games in development
Move Over, Glastonbury
Niantic confirms Pokémon GO Fest 2021 will be music-themed
Taking place on July 17th and July 18th
Quiz Questions
Pokémon, Call of Duty, PUBG and which other 2 IP-based games generated $1.4 billion in the US during 2020?
Pokémon GO earned close to $480 million
Private Beta
Niantic renames Real World Platform to Lightship, offering more access
Access to suite of tools that power Niantic games
New Reality
Niantic launches 5G-optimised demo Codename: Urban Legends
Working with telecoms
Adventurers Assemble
As Niantic soft-launches Pikmin AR game in Singapore, new details sprout
Pre-registration available across iOS and Android
Listen Good
Niantic teases image of gaming headset
Hardware features speakers
Ninten-yay
A Pikmin AR title is in the works
As part of an agreement between Niantic and Nintendo
Catch Em All
Niantic banned more than five million players for cheating in 2020
Over one million were given a permanent ban
On The Up
Mobile digital games market up 6% in January 2021
Garena Free Fire proved to be the most lucrative mobile title
On The Up
Roblox increases its US market share to nearly 5%
Just behind Playrix and King
Helping Hand
Niantic launches Black Developers Initiative
To aid Black game and AR creators
Mobile Madness
The mobile digital games market was up 5% in December
Pokemon Go was the top-grossing title
Fashion Go
Niantic brings The North Face x Gucci collection to Pokemon Go
Available in 100 cities worldwide
Welcome To The Family
Niantic snaps up games community platform Mayhem
Terms of the deal were not disclosed
Lockdown Lift
Five mobile games have made more than a billion dollars in 2020 so far
PUBG Mobile, Honor of Kings and Pokemon GO all make list
A Good Deed
Niantic gave $7m to Black Lives Matter charities
At least $5 million came from Pokemon Go Fest 2020
Catch Em All
Niantic brings COVID-19 changes back to Pokemon Go
Will be in effect till at least June 2021
Catch Em All
Niantic increases the level cap in Pokemon Go
As part of the Beyond update
Pgc Digital
PGC Digital: "It will be the content that drives future devices forward," says Niantic AR strategy lead Ross Finman
"True digital experiences"
Four Years In
Pokémon GO soars past $4 billion in player spending as it hits $1 billion in 2020
The majority was earned in the US
Catch Em All
Pokémon Go celebrates Pokémon Journeys: The Series with new in-game event
The Animation Week 2020 event will take place from November 6th to November 12th
Catch Em All
Niantic partners with Verizon for US exclusive Pokémon Go content
The Special Weekend event will take place on November 7th
Catch Em All
Niantic to help 1,000 small businesses through Pokemon Go sponsorship
As part of the Local Business Recovery Initiative
Change It Up
Niantic is removing various Pokemon Go COVID-19 changes
Although other new features will remain
Catch Em All
Pokemon Go and Pokemon Home will have a link by the end of the year
"There are certain special Pokemon that can't be transferred from Pokemon Go to Pokemon Home"
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Out And About
Making a location-based game in 2020
Pokémon GO, Jurassic World Alive, Minecraft Earth and Orna: The GPS RPG developers weigh in
Another Reality
Niantic partners with 5G telecoms to advance AR
"5G will completely change the gaming industry and bring never before seen capabilities to AR gaming"
Catch Em All
Pokemon GO could be getting a subscription service
"A subscription category has been added in this version"
Money Money Money
Pokemon Go had its second best month ever for revenue in July 2020
Due to Pokemon Go Fest
Money Money Money
PUBG Mobile shoots through the most mobile games revenue in July 2020
Lineage M had its best month since April 2018
27% Increase Yoy
Mobile games revenue hit $19.3 billion in Q2 2020
PUBG Mobile generated the most revenue across both the App Store and Google Play
Eeveelution
Live and Kicking: Four years after launching, Niantic is already planning for Pokémon GO Fest 2030
Niantic senior game designer Matt Ein discusses the mobile giant's four-year anniversary
The Very Best
Update: Niantic doubles its #BlackLivesMatter donation from Pokémon GO Fest to $10 million
Pokémon GO generated $17.5 million in revenue during the event
Helping Hand
Niantic donates $10,000 to Edinburgh Fringe Festival
"Niantic's support will have a material impact on our ability to deliver key digital projects"
Catch 'em All
Niantic teams up with Rian Johnson for Pokemon Go Fest trailer
700,000 tickets sold for the event so far
Catan Go
Niantic soft launches next AR title Catan: World Explorers
Available to download in New Zealand on Android