Ai In Games
Shift Up CEO says AI is key to competing with China’s game industry scale
Kim argues AI adoption will boost productivity rather than replace jobs in the games industry
Company Profile
Shift Up
Website
shiftup.co.kr/
About
Based on original illustration and solid planning and programming skills, Shift Up is a multidisciplinary company that crosses various fields from game production to promotional video and music production.
We are an all-in-one game design and development studio.
Accolades
Articles featuring Shift Up
Award Achieved
Shift Up CEO wins Presidential Commendation for Goddess of Victory: Nikke and Stellar Blade
His impact on South Korea’s games industry was recognised by the Ministry for Culture, Sports, and Tourism
Hot Five
Hot Five: Goddess of Victory: Nikke hits $1bn, Pokémon Go spikes to 2025 high, and AppLovin's shock buyer
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 45
Tripledot’s surprise acquisition of AppLovin's games business | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 45...
Valiant Victory
Goddess of Victory: Nikke hits $1bn on mobile during Romantic Valentine event
More than half of that player spending has come from the game’s Japanese players
Hot Five
Hot Five: Unity’s latest layoffs, Supercell’s record $3bn year, and AppLovin’s plans to sell off apps business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shifting Up
Shift Up revenue up 30% to $151m in 2024 despite decrease in Goddess of Victory: Nikke sales
The South Korean developer acknowledged "fierce" competition in the industry but asserted Goddess of Victory: Nikke’s "possibility of long-term success"
Hot Five
Hot Five: Supercell acquires Space Ape, Pokémon TCG Pocket’s strong start, and Goddess of Victory: Nikke approaches $1 billion
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Nikke Numbers
Goddess of Victory: Nikke celebrates second anniversary and nearly $900m on mobile
Shift Up’s popular gacha game is celebrating its second anniversary from a past antagonist’s perspective
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Anime Appeal
Goddess of Victory: Nikke shifts up Japanese charts with Evangelion crossover
The crossover event generated $1.35 million on mobile on its first day
Financial Outlook
Goddess of Victory: Nikke propels developer Shift Up to $2.5 billion valuation
The Seoul-based company has just issued and sold nearly 7.3 million shares at 60,000 won each
Collab Cometh
Goddess of Victory: Nikke is delivering its "biggest minigame ever" via Dave the Diver collab
Shift Up’s shooter is going retro with a neew pixel-graphics game mode starting July 4th
Vibrant Victory
Goddess of Victory: Nikke reaches $750 million in 1.5 years
Shift Up is celebrating Goddess of Victory: Nikke’s latest milestone with new characters and free gacha pulls
Shifting Shares
Shift Up’s projected valuation up to $2.3 billion after Goddess of Victory: Nikke’s success
Tencent is currently Shift Up’s biggest investor with a 24% stake
Gacha Giants
Genshin Impact is top for gacha earnings while Honkai: Star Rail slides
Three of the top five gacha games have had a great start to 2024, but who's moving up and who's moving down in the earnings charts?
Gacha Glimpse
Genshin Impact, Fate/Grand Order, Goddess of Victory: Nikke… How would the big gachas fare with a China ban?
As Chinese regulations scrutinise gacha mechanics, are the genre’s biggest players making enough elsewhere?
Hot Five
Hot Five: Web3 tactics gaming, FunPlus’ latest soft launch and a bunch of new investments
Our quick-fix roundup of the hottest stories on PocketGamer.biz
A Happy Birthday
Goddess of Victory: Nikke celebrates an incredibly lucrative first anniversary
After a year on the market Shift Up’s star performer comes out victorious despite complaints and controversy
Stock Purchase
Tencent acquires two million shares in Goddess of Victory: Nikke makers Shift Up
Subsidiary Aceville spent ₩79.9 billion on the purchase following Wemade divesting itself of all Shift Up shares
Gaming In Korea
RPGs account for 60% of Korea’s mobile game sales
MMORPG's proved particularly successful, while squad-based RPGs showed strong growth
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months