
Know Your Audience
Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China
Using data to understand, and maximise, an IP's potential
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet.
They offer the most timely market intelligence and insightful reports on the Chinese mobile market, including the TalkingData/Newzoo China Mobile Games Market Monitor. They also assist developers in tracking app metrics, analysing user data points and optimizing monetization and currently track over 2 billion independent mobile devices, the majority of which are in China.