Tale of Android ARPU: Gingerbread edges out Jelly Bean, so what does that mean for KitKat?
Tapjoy describes the fragmentation
Company Profile
Tapjoy
Website
www.tapjoy.com
About
Tapjoy is a leading platform for developers to make money from their mobile applications. The Tapjoy SDK includes a rich Ad Optimization solution that allows developers to pick the highest eCPM ads across ten+ mobile ad networks. This solution allows developers to increase the revenue from their apps significantly.
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Sarah Chafer
EVP, Global Ad Sales
Changsu Lee
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Paul Longhenry
SVP, Business Development
Rob Dyer
Senior Vice President of Developer Relations
Jeff Weinroth
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Steve Wadsworth
CEO
Dan McAdams
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Articles featuring Tapjoy
Tapjoy extends its value exchange model with interactive video units
Brand experiences to be improved
Transforming: Tapjoy announces new CFO
Second 'C-level' hire under new CEO's watch
Tapjoy developers earned over $200 million between 2010 and 2012
$5 million went to studios of 20 people or less
Tapjoy restructing results in reported 10% workforce cull
All about being more 'competitive'
Gamers more happy than ever to spend on virtual currencies and engage with in-app advertising
Tapjoy claims in-app spending to triple
Games on Kakao can now use Tapjoy's monetisation platform
Additional ways to make money
Chart of the Week: The close race for second place on Android
It's getting tighter
Tapjoy establishes 'Australia Fund' to support indies down under
Marketing & distribution for region's mobile devs
Tapjoy to refine and refocus its product roadmap, hires ex-eBayer Jeff Drobick as CPO
Rethinking the value of value exchange
Tapjoy hires ex-EA CFO Warren C. Jenson
Joins board of directors
How did Madfinger Games up its iOS Dead Trigger revenues by 48%?
Tapjoy to the rescue
No taming Tapjoy: 1 billion devices and counting
'Just the beginning,' says CEO Wadsworth
Tapjoy swoops for former Disney man Wadsworth as CEO Shah resigns
Also steps down from board
Kontagent partners with Tapjoy to provide real-time analytics
Get data and insights
Tapjoy: Apple still approving 'hundreds' of Tapjoy apps a week
No major clamp down on incentivisation
Convert your backsliders with Tapjoy Reconnect
New hook to catch one-time players
Jelly Bean monetises a third better than other versions of Android
So says Tapjoy
Tapjoy handing western devs the ideal route into Asia, says CEO Mihir Shah
CocoaChina and Gfan the perfect partners
Tapjoy to use partner power to aid western devs make move on China
Teams up with CocoaChina and Gfan
Tapjoy and Kontagent announce strategic partnership
New products and services incoming
Tapjoy signs up Kabam's Kingdoms of Camelot to value exchange network
Earn GEMS for ad interaction
Tapjoy launches new $5 million fund for free-to-play iOS and Android developers in Asia
Follows success of similar US fund
Tapjoy report claims mobile consumers 'embracing' incentivised ads
45% of users who see ads click on them
OMGPOP adds Tapjoy's rewards service to Draw Something on Android
Millions of coins already earned by players
Tapjoy adds support for OpenUDID
Likes the consumer opt-out
Tapjoy strongly refutes The Binary Family's hacking allegations; 'It was using a very outdated version of our library'
Developers have to keep code up-to-date
Tapjoy named as gaming's most innovative company in Fast Company top 50
Zynga, EA close behind
Tapjoy's Peter Dille says combing social recommendations with incentivised actions will change game discovery
Papaya deal will help supercharge the market
Tapjoy announces its cross-platform incentivised action platform has 70 million MAUs
This audience will be auctioned for virtual currency
Tapjoy repositions itself as Android publisher as it highlights monetisation network's 25 million MAUs
Its $5 Android Fund has funded 130 ports
2011 in review: Peter Dille, CMO, Tapjoy
Industry needs common user privacy standards
Tapjoy tweaks executive roles for growth; Linda Tong promoted to chief product officer
Company planning to double headcount in 2012
Tapjoy does a Flurry and hires head of analytics to highlight market trends
Phil O'Neill will be joining the dots
Rumour: Tapjoy looking for trade sale with Zynga, GREE and DeNA in the picture
IPO also still on the cards?
Tapjoy's cross platform consumer app marketplace is 'visionary' and 'disruptive', argues CMO Peter Dille
New plan more valuable than the old
Tapjoy brings Mobile Value Exchange meme to the fore with its consumer-facing App Marketplace
Cross platform discovery and recommendation
Tapjoy gets around Apple's incentivised download ban for iOS with new web-based platform
And there's an app for Android users
Tapjoy appoints former Yahoo! man Jim Jones as general manager of sales
Brings 20 years of experience to role
Tapjoy and MachineWorks NorthWest join forces to bring Duke Nukem 3D to Android
Kicking ass and chewing gum Google's platform soon
PixoFactor taps into Tapjoy's $5 million Android dev fund with launch of Gaslight
Partnership to produce further releases
Tapjoy presentation suggests top iOS and Android games should be monetising 10% of players at $0.15 ARPDAU rate
Plus an additional $2 eCPM for adverts
Tapjoy's working to become a consumer brand says new CMO Peter Dille
Ex-Sony man bringing mobile ad company centre stage
Tapjoy launches in-app incentivised video ads service
Filling the incentivised download gap on iOS
Tapjoy underlines growing significance of mobile games, hires ex-PlayStation SVP Peter Dille
Taking chief marketing officer role
Tapjoy names Larry Berkin as new vice president and general manager of Asia-Pacific
Eastwards expansion
OMGPOP, Moblyng and Craneballs Studios sign up for Tapjoy as platform tops 10,000 apps
Game Circus and Spry Fox also on board
In July, Tapjoy delivered 20 million conversions for developers, 10 million for key brand advertisers
Mobile ad network is maturity fast
Tapjoy CEO Shah says Android user five times more valuable to advertisers than iOS user
Average conversion rate on the network 0.55%
Tapjoys appoints Al Wood as app network's new CFO
Funding calls for a financial officer