Articles featuring Tom Farrell

November 11, 2015

Cart And Horse

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Monetizer Mavens shuffle the pack

March 25, 2015

Swot

The challenges and opportunities for Nintendo as it makes the great leap to mobile

The Monetization Mavens consider the u-turn

October 30, 2014

Monetizer Mavens

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

September 30, 2014

Monetizer Mavens

The power and potential of card-collection mechanics for F2P mobile games

The Monetisation Maven ponder trumps and jokers

July 2, 2014

Monetizer Mavens

What is the key area of monetisation in which most F2P games underperform?

The Monetization Mavens debate low-hanging fruit