Universal Appeal
Why the universal language of games means you don't have to rely on localisation
Angry Birds, Tetris and Candy Crush Saga are examples of gameplay attracting global appeal, says YallaPlay CEO Kareem Seddik
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Kareem Seddik
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"Our focus on AI ensures we deliver the best possible experiences in our games"
YallaPlay CEO and founder Kareem Seddik talks localisation, leveraging AI in games and the company's focus on real-time multiplayer titles