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Intel merges notebook, tablet, mobility and communications divisions to gain mobile momentum

Former Apple man Bell to head venture
Intel merges notebook, tablet, mobility and communications divisions to gain mobile momentum
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Standing in stark contrast to the firm's long-time dominant position on PCs, Intel's inability to take charge of the smartphone market has generated plenty of column inches in recent months.

Leading the line was the rise and premature fall of MeeGo the company's OS developed in conjunction with Nokia, and a potential route in to the market for Intel's chips.

Its demise seemed to have been placated by the launch of the firm's Oak Trail Atom chips, which it was claimed were to be deployed in tablets in 2011.

Merger move

Yet internally, Intel clearly believes not enough ground is being made on the likes of Qualcomm, ARM and Nvidia, with the company taking steps to relaunch its mobile venture thanks to a series of divisional mergers.

As detailed by Reuters, Intel is to combine four different divisions in a bid to streamline and refocus its operations in the mobile arena.

Coming together are Intel's netbook and tablets division, the firm's ultra mobility division, the mobile communications division and the mobile wireless division, with former Apple man Mike Bell set to lead the line after joining Intel in 2010, along with Hermann Eul, a former executive at the now Intel-ownd Infineon.

"The ultimate goal is we want to speed up and improve the development process," Intel spokesperson Robert Manetta said of the move.

Intel will look to gain further traction in 2012, with the launch of its new mobile chip codenamed Medfield early next year.

[source: Reuters]