UK devs on Kickstarter: Consumer craving for crowdfunding 'will never wane', says Spilt Milk's Andrew Smith
Gamers want to be involved early on
Next up: Spilt Milk Studios MD and AppyNation comms manager Andrew Smith.
Pocket Gamer: Having watched developers in the US utilise Kickstarter, what do you think it'll do for the UK market?
Andrew Smith: It'll have a good effect for the projects suited to it.
I'm not sure anyone who was keen enough hasn't already circumvented the rules to use it already but it is a good thing it's here now. More funding options can only be beneficial to the market.
How valuable is Kickstarter as a marketing tool?
It certainly helps that it's a platform on which you can tick certain boxes to improve your visibility.
It's a shame that the ocean between the USA and the UK still has an effect - IndoGoGo just doesn't have the same brand - and as such I believe Kickstarter provides a touch point for USA-focused press and hence consumers that were previously unavailable.
Should crowdfunding be a tool primarily used to fund games that can't get publishers, or as some have suggested, is it still a viable option when the developer behind it either has the money to fund the game outright, or has the support of a publisher?
I think it is a viable tool for any dev with a strong IP, truly innovative and appealing game idea, or who wants a proven - and safe in the minds of the fans - platform through which to offer something a lite bit different.
It'd be a shame if the big companies wrestled their way in, but it could happen.
Is there a risk consumers may suffer from Kickstarter fatigue at some point?
I don't think so.
I think the number of nostalgia-driven projects will dwindle over time and one or two projects will likely fail badly and disappoint people, but the fundamental appeal of getting involved with a project you find tremendously appealing at an early stage and in a meaningful way will never wane.
Would you consider using it to fund one of your games?
Certainly, but Kickstarting - or any crowdfunding - is a full time job, and I'd be very careful about choosing the right project.
I did a small campaign with Smash The Block for mobiles on IndieGoGo, and I managed to learn a lot from that. It's a huge undertaking.
Thanks to Andrew for his time.
If you're a UK dev with a view on Kickstarter's launch, drop us a line at keith.andrew [at] pocketgamer.co.uk.