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Industry Voices
Key Takeaways
Five takeaways from ChinaJoy 2026: China goes global, AI the talk of the town, and ads and payments firms take over
Mobile Strategy
Why Apple Arcade offered a "no-compromise" home for EA's Madden NFL 27 Arcade Edition
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Industry Insights
Why simple puzzle games keep players hooked and how to advertise them
Alexandra Pulinets explores why simple mobile puzzle games are so effective at driving engagement
Industry Insights
VFX optimisation in midcore games: Commonly overlooked techniques and advanced methods
Azur Games lead VFX Stanislav Stabrov shares practical techniques for optimising visual effects in midcore mobile games
Ai Agents
How AI agents could impact mobile gaming monetisation
Jonas Martins explores how agentic commerce could reshape mobile game monetisation
Creator Platforms
Most gaming companies aren't building creator platforms - they're building ecosystems
New research finds only five of 23 major gaming companies operate as true creator platforms, with hybrid ecosystems emerging as the industry's dominant model
China In Your Hands
China is not a translated market: How global game publishers can prepare for growth
Kash Ismail of MStars.ai outlines how publishers can lay the foundations to test, learn and scale with control in China, long before the media budget is deployed
Week In Views
Meaningful collaborations, Arknights: Endfield's first six months and AI in China | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Studio Strategy
Burny Games CEO Anatolii Henis on building a repeatable mobile games business
Anatolii Henis discusses restructuring the studio as well as expanding into publishing and why building a repeatable success matters more than chasing hits
In The Hot Seat
In the Hot Seat: The ex-Riot producer betting mini-games will be China's next big export
Ex-Riot and GoodDay Solution's Bo Mei on the East-West mistake everyone's making, mini-games' next big leap and the Chinese monetisation myth he wants everyone to drop
In The Hot Seat
In the Hot Seat: How a former Dow Jones investigator is bringing due diligence to games
We speak to DD For Games founder Chelsea Anglin about the red flags that spook investors, the sanctioned entities she's uncovered and what makes Chinese due diligence its own discipline
Industry Insights
How SayGames uses game analytics to balance difficulty in hybrid puzzle games
Pavel Korbut explains how testing and player data can help developers balance difficulty in hybrid puzzle games
All-in On Ai
How China's game industry is using AI, from art to ad-buying
Seven industry leaders explain how artificial intelligence is changing asset creation, esports strategy, live operations, advertising and staffing - and where the technology still falls short
Marvellous Mena
Blitz of Battle aims to rethink mobile MOBAs through speed and community-led development
"The challenge for every publisher, anywhere, is providing an engaging experience for players...That's the core of what games should do," said Sanam Games publishing director Bassam.
Mobile Mavens
"IP and creator partnerships will never carry a bad game": The Mobile Mavens on what makes collaborations work
The Mobile Mavens discuss why partnerships have become a key part of the modern games landscape and what separates successful collaborations from marketing gimmicks
Week In Views
Playtika's future, parents embracing games, Pokémon Champions and China's games market | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
In The Hot Seat
In the Hot Seat: Three ways Western developers are leaving a fortune on the table in China
We speak to Kingsoft's Claire Yang about making cross-border deals work, the hires that can mean 10x to 100x the revenue and why China's giants don't hold every advantage
Global Game Jam
Global Game Jam's Maria Burns Ortiz: "We compare our first drafts to other people's finished products"
Global Game Jam's Maria Burns Ortiz on why Micro Missions is giving emerging developers their first step into the games industry.
Hardcore, You Know The Score
How adjoe fixes early game engagement for hardcore games
“Hardcore games already ask a lot from new users, and the reward path should feel like support.”
Opinion
UKIE's Nick Poole: "The social media ban will change the rules of engagement"
The UKIE CEO on the UK's planned social media ban for under-16s, how games could get tangled up and what the industry can do about it
Week In Views
China's game makers, the state of UK games jobs and Pokémon Go's record run | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ai Insights
Lessons from building an AI-assisted Unreal Engine tool
Olga Taranova shares what building an AI-assisted Unreal Engine plugin taught her about where AI actually saves time in game development
In The Hot Seat
In the Hot Seat: Stefan Lampinen on why Chinese publishers are outpacing the West in European market intelligence
The EA Nordic founder and former Microsoft, Nokia and Mojang exec on why you can't buy your way into Europe - and what Chinese publishers already understand that Western studios don't
Web Games
Inside Poki's vision for the future of browser gaming
Poki COO Stein Janssen discusses browser gaming's evolution and why he believes the web is becoming a core platform for games once again
Funding The Future
Transcend Fund's Lirui Ding on what Chinese studios need most in 2026
Ex-Activision Blizzard and now principal at Transcend Fund, Lirui Ding explains why capital was never the scarce part of a China games deal ahead of his appearance at PGC Summit Shanghai
Marvellous Mena
The race to 2030: How MENA governments turned games into a national ambition
Saudi Arabia, the UAE and Morocco all have 2030 gaming visions, but ambitions and plans are not the same thing
Podcast
My.Games' $50m a year benchmark for new forever franchises
We speak to My.Games CEO Elena Grigorian about live ops, new game R&D, D2C and why AI is a game changer
Studio Journey
What Burny Games learned about building puzzle games over four years and 65 million downloads
Anatolii Henis shares the key lessons his team learned over four years of building puzzle games from killing projects early to restructuring teams
Creative Cadence
Cadence: Musical Playgrounds is a "time capsule to how games used to be" 13 years in the making
Peter Cardwell-Gardner’s long-term project targets puzzle fans and the musically minded
Week In Views
The $17bn D2C market, the Esports World Cup and Pokémon Go's 10th anniversary | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pocketgamer.biz Podcast
The truth behind mobile gaming's $17bn D2C market
We speak with Appcharge CMO Gil Tov-ly about its D2C estimates, the true value of the market and whether the trend is actually growing the industry
Mobile Mavens
"The business logic is understandable. The human cost is devastating": The Mobile Mavens on Xbox's restructuring
The Mobile Mavens discuss the latest on the Xbox reset, what challenges are ahead and why King and Mojang could play a central role in the company’s future
Xbox Redefined
The future of Xbox: What chasing one billion players means for the console giant
Xbox's new North Star is engaging one billion players daily - we look at the state of console and where the world's most played games and platforms are thriving
Pgc Summit Shanghai
How Thatgamecompany and NetEase grew Sky's community in China
China has become one of Sky: Children of the Light's largest and most active player bases in the world - and the partnership behind that success runs far deeper than capital or market access
In The Hot Seat
In the Hot Seat: Mattel163 COO Devin Nambiar on Uno, the East-West divide and life after the NetEase deal
Mattel163's COO Devin Nambiar gets candid about cross-border publishing and the NetEase acquisition
Pokemon Phenomenon
10 years of Pokémon Go: Making a phenomenon built to last
Scopely’s Kim Adams and Christian Kurlemann discuss forever franchises Pokémon Go and Monopoly Go at Pocket Gamer Connects Summit San Francisco
Not-so Mini-games
The key numbers on China's booming Mini-Games market
The Mini-Games market drove an estimated $7.65bn in revenue during 2025 from IAPs and ads
Marvellous Mena
WOLF Qanawat on cutting churn with games, the three-persona system and building for a majlis-first audience
"In the MENA region, gaming is intensely communal. It's a digital extension of gathering in a physical ‘majlis’ meeting place or cafe"
10 Years Of Pokemon Go
How Pokémon Go's Ambassador Programme encourages community play
Pokémon Go ambassador Jupiter Hadley talks community meetups and bonus incentives
Week In Views
Game ownership, Love and Deepspace controversy, Pikmin Bloom's record revenue and WeChat's mini-game boom | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
“Players have the right to know what they're buying and how long they'll have it”: The Mobile Mavens on game ownership
The Mobile Mavens discuss game ownership, publisher responsibility and what happens when games reach end of life
Beyond Games
Inside June's Journey's leap from mobile game to bestselling novel with Death Wasn't Invited
Wooga managing director Dennis Korf and author Carlene O'Connor discuss bringing June's Journey into publishing and expanding the game's world beyond mobile
Studio Profile
Inside The Battle of Polytopia studio Midjiwan
We catch up with Midjiwan CEO Christian Lövstedt to discuss the evolution of hit Sweden-made game The Battle of Polytopia and how this developer is supporting local studios with Game Town
Marvellous Mena
iBloxx Studios on building StrayShot for mobile, seven-figure backing and the road to console
"We fully understand the scepticism around web3 gaming and that's exactly why our philosophy has always been 'game-first"
Mini-game Mania
What the West can learn from China's WeChat mini-games
SocialPeta CMO and head of overseas business Summer Liu on how WeChat mini-games scale into global franchises pulling over $10m a day and what that means for studios abroad
Week In Views
Rising hardware prices, meaningful inclusion and Pokémon Champions’ early success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
"The question isn't whether it's the right intent, it is whether it will actually work": The Mobile Mavens on the UK's social media ban
The Mobile Mavens discuss the UK's proposed social media ban for under-16's
Marvellous Mena
Ouaz Games on surviving hypercasual's collapse and the rise of browser games
"I see new studios with no capital trying to ship console or Steam titles because they think that's what makes you a 'real' studio"
Chatty Companion
25m messages and 6.5m groups: Monopoly Go Chat "exceeding even our high expectations"
Monopoly Go now has a companion messaging app, supporting engagement and retention