Anniversary
Industry Voices
Going Direct
D2C isn't a payment method: Inside a webstore doing 70% of revenue
Week In Views
Football's gaming ties, Epic's social push, Zelda's mobile connection and lessons from Sucker Punch | Week in Views
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Community
What Monopoly Go can teach developers about building lasting player communities
Scopely’s Beth Nations explores how Monopoly Go uses social gameplay to build lasting player communities
Marvelous Mena
Invest Qatar on the country’s gaming ambitions, attracting global studios and developing local talent
“Our advantage lies in being a highly connected, agile market where companies can access an integrated ecosystem, strong government support and competitive incentives.”
Sparks And Scale
Sucker Punch's Chris Zimmerman on the attention barrier, finding the spark and the arrogance of starting things
The Sucker Punch founder opens up about attention, scale and the book he can't write in this exclusive interview
Creator Marketing
YouTube gaming creators "command 23% higher deal rates than Twitch"
Kyle Dulay examines Collabstr's marketplace data and explains why games marketers should rethink how they allocate budgets across YouTube and Twitch
Mobile Mavens
Gamescom 2026: The Mobile Mavens discuss rising competition, the indie opportunity and the changing face of games
The Mavens share their thoughts from this year’s Gamescom
Partnerships
South Korea's games industry targets expansion with Gamescom and ChinaJoy presence
Government body KOCCA wants to support new wave of studios to grow its sector
Week In Views
Cloud gaming's broken promises, inside DoubleDown, and Pokémon's new movie | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Gaming Revolution
The Brian Ward era: How Savvy built Saudi Arabia's games industry and what happens next
We analyse Brian Ward's time at Savvy Games Group, from its billion-dollar acquisitions to the wider effort to build a games ecosystem in Saudi Arabia
Social Casino
DoubleDown Interactive's Faith Price on D2C growth, ageing apps and the real cost of AI
Faith Price on D2C outpacing the industry's measurement tools, acquisition for a 16-year-old app and fixing processes before layering on AI
Studio Profile
How Türkiye's Bold Games plans to set itself apart
CEO Ulaş Mergen tells us about the studio’s founding, what it plans to do with its recently-won $6m investment and how AI is helping it iterate faster on new ideas
Growing Godot
W4 Games hopes to capitalise on Godot growth with $18m investment
Godot has grown substantially over the years. W4 Games wants to build on that success
Ip Partnerships
What makes a game ready for an entertainment IP?
SayGames COO Denis Vaikhanski explains how publishers can recognise when a game is ready for an entertainment IP
Beyond The First Purchase
Turning rewarded users into long-term players: Beyond the first purchase
Rewarded users have a reputation problem. In many studios, they’re labelled as incentivised, low intent, or one-and-done. That story is convenient, but it’s worth examining more carefully
Discovery And Monetisation
Why discovery and monetisation are converging in 2026
Appcharge’s David Stelzer and Stream Hatchet’s Eduard Montserrat explore why publishers need to connect creator-led discovery with direct monetisation
Gamescom Insights
Gamescom's loudest absence: A masterclass in not showing up
AppsFlyer's Adam Smart details his thoughts and insights from one of the world's biggest games shows
Week In Views
EWC Paris success, GTA 6’s big reveal and evolving live ops | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Gamescom Insights
5 takeaways from Gamescom 2026: A truly global show, AI's impact, Apple and Google's charm offensive, and what was missing
A look at some of the key trends and talking points coming out of one of the world's biggest trade and consumer shows for games
Operationalising Ai
AI powering the global engine for game studios
Huang Zhoubin, Sr. Gaming SA Manager with Amazon Web Services, breaks down how the company helps developers solve complex problems in operationalising AI
Memes On Mobile
Make it Meme’s expansion from web game to mobile app: "Frankly, our players made this decision for us a long time ago"
Around 60% of Make it Meme’s web traffic already comes from mobile devices
Marvellous Mena
Gaza Sky Geeks' Leyan Zahdeh on training game developers in Palestine amid displacement and war
"For Gazan students, scope control is not only an industry skill, but it is also a survival skill. A small finished game is more valuable than a large broken project"
Pgc Nordics
InnoGames' Zoran Gjorgiev on rebuilding Heroes of History's live ops one layer at a time
The product manager of Heroes of History on rhythm over frequency, rewards over mechanics and the shift to multi-week "Big Beats"
Market Trends
Puzzle games rise as mobile genres compete for attention in 2026
Azur Games’ Eugene Tatonkin explores how developers can adapt as established genres become harder to break into
Beyond The App Store
The great D2C migration: why 96% of game publishers are moving beyond the App Store
Chip Thurston explains what FastSpring has learned about D2C monetisation - and why D2C is now table stakes for mobile game publishers
Publisher Power
Why publishers are pushing for a Publisher Coalition
Charlie Castell talks on why the mobile advertising industry’s biggest problems are also developers’ problems and what publishers are doing about it
Marvelous Mena
Floaty Studio's Abdullah Salah: "Our roots are in Saudi Arabia, but our ambition has always been global"
We caught up with Floaty founder Abdullah Salah to discuss Hero Squad, the studio's $1m round, and building a Saudi game studio for the long run
Here We Come
The games industry gears up for biggest-ever Gamescom
The games industry heads to Cologne, Germany for one of the year's key B2B and consumer events at a sold-out expo floor
Week In Views
Apple’s EU app store changes, Roblox safety, Pokémon Go’s regional strategy and AI in Nordic studios | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Podcast
Podcast: Xsolla on D2C's growing momentum and its biggest product wave yet
Xsolla president Chris Hewish discusses all things direct-to-consumer ahead of a big week at Gamescom
In The Hot Seat
In the Hot Seat: Hilmar Pétursson on Eve Online's $120m buyback and the games industry's unplanned disassembly
Fenris Creations' CEO on going independent, partnering with Google DeepMind and what's next for Eve Online
Imagine Island
"Gen Alpha plays very differently": Club Penguin and Fortnite veterans build Imagine Island
Magic Potion Games founder and CEO Stephen MacDonald discusses Gen Alpha players, web games’ resurgence and child safety after Series A funding round
Pgc Nordics
The attention problem: Outfit7’s Urška Leskovar on rethinking live ops
"More content isn't the answer" - Outfit7's Urška Leskovar on diagnosing attention problems before you ship another feature
Ugc Interview
"Mobile’s dirty secret is that the install is one of the biggest drop-off points"
Atomontage co-founders Daniel Tabar and Branislav Siles discuss the AI-powered rebuild of their Virtual Matter UGC platform
Exclusive Events
Pokémon Go Fest, the National Trust and the value of exclusive regional campaigns
We speak with Pokémon Go head of EMEA marketing Jack Wilcock about local partnerships and exclusive UK events
D2c Tracker
How much direct-to-consumer revenue are publishers actually making?
We look at the latest numbers revealed during the April to June 2026 quarter
Week In Views
Türkiye’s fast-evolving games hub, creativity vs business, and Fire Emblem's mobile promo | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pgc Nordics
From Nokia to AI: Neogames Finland’s Suvi Latva on the changing realities for Finnish studios
Suvi Latva explains why easier game development hasn’t made building a sustainable studio easier - and why genre, platform and market opportunity are business decisions from day one
New Wave
Xsolla to launch its biggest product wave yet: Products putting studios in control of their own success
A look at the six major solutions Xsolla is rolling out and what they offer developers and publishers
Gamescom 2026
Gamescom guidance: Momentum, marathons and the right comms strategy
Raptor PR CEO and founder Rana Rahman offers advice for mobile developers and publishers looking to maximise value from Gamescom 2026
Uk-china
A new Silk Road for video games and interactive entertainment
UKIE CEO Nick Poole on the opportunity for building UK business in China
Key Takeaways
Five takeaways from ChinaJoy 2026: China goes global, AI the talk of the town, and ads and payments firms take over
We delve into China's bustling industry after a week at ChinaJoy, PGC Summit Shanghai, CIGDC, CGDC and more
Mobile Strategy
Why Apple Arcade offered a "no-compromise" home for EA's Madden NFL 27 Arcade Edition
EA Tiburon head of live services and mobile Ryan Ferwerda discusses why Apple Arcade was the right fit for Madden NFL 27 Arcade Edition and reaching new audiences
Industry Insights
Why simple puzzle games keep players hooked and how to advertise them
Alexandra Pulinets explores why simple mobile puzzle games are so effective at driving engagement
Industry Insights
VFX optimisation in midcore games: Commonly overlooked techniques and advanced methods
Azur Games lead VFX Stanislav Stabrov shares practical techniques for optimising visual effects in midcore mobile games
Ai Agents
How AI agents could impact mobile gaming monetisation
Jonas Martins explores how agentic commerce could reshape mobile game monetisation
Creator Platforms
Most gaming companies aren't building creator platforms - they're building ecosystems
New research finds only five of 23 major gaming companies operate as true creator platforms, with hybrid ecosystems emerging as the industry's dominant model
China In Your Hands
China is not a translated market: How global game publishers can prepare for growth
Kash Ismail of MStars.ai outlines how publishers can lay the foundations to test, learn and scale with control in China, long before the media budget is deployed
Week In Views
Meaningful collaborations, Arknights: Endfield's first six months and AI in China | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories