Week In Views
Unity enters the DTC race and HoYoverse's next big game | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ai-first
Is Krafton's $69 million AI-first shift a sign of things to come?
The PUBG maker is saying publicly what some other publishers are doing privately
Marvellous Mena
HYS Games CEO Husam Suwaid on growing beyond mobile and pursuing triple-A creativity
"We’re pursuing our lifelong passion by developing our first large-scale flagship title for PC and console"
Week In Views
The Digital Fairness Act explained and Final Fantasy's mobile return | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marvellous Mena
Copa Fantasy CEO Abdullah Eid on building MENA’s football super-app for global fans
“We’ve created a platform that feels culturally relevant while also appealing to global audiences”
Korean Games Industry
How the Korean games biz is shaping genre innovation and audience expansion
Industry experts share insight ahead of Pocket Gamer Connects Summit Korea, October 31st
Aurora
“Not fully there” but the games industry is steadily improving for women
Global Game Jam’s Tarja Porkka-Kontturi on speaking up about the challenges she faces and solutions needed to change the sector
Digital Fairness Act
The Digital Fairness Act consultation, but for actual human beings
Celia Pontin combats misinformation around the Digital Fairness Act, with an overview of the coming regulatory initiative
A New Era
Outfit7 on the Talking Tom Cat Remaster and the evolution of the IP
Jernej Česen, COO of Outfit7 discusses the evolution of the Talking Tom franchise and rebuilding the game that started it all
Rewarded Ua In Q4
Getting ready for Q4 with rewarded UA
"One of the overlooked advantages of Q4 is that user behaviour naturally supports stronger outcomes for rewarded campaigns"
Wake-up Call
Ilkka's wake-up call for the games industry
It's time for the industry to take action rather than sit around and wait
Week In Views
Global regulation hits games and tech | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
“The games industry should absolutely be sitting up and paying attention”: The Mobile Mavens debate the Digital Fairness Act
Our Mavens warn that the proposed EU regulations could harm innovation and drive studios out of Europe
Web Game Engine Study
Unity dominates web games but performance-optimised engines have key advantages according to a new study
In the past, JS-based engines dominated the market with simpler games. Now the landscape is changing - and Unity remains their core engine of choice
Regulatory Reaction
"Catastrophic" and "another IDFA moment": The games industry reacts to potential EU regulations
Supercell CEO Ilkka Paananen stirs industry debate on the European Union's regulatory efforts
Live Ops
Cutting the wait: How game teams are accelerating live ops
Antonina Belova discusses why speed is now a live ops strategy
Korean Games Industry
Resilient or fragile - Inside the shifting dynamics of Korea’s games industry
Industry voices reveal how Korean studios are redefining what success means, ahead of Pocket Gamer Connects Summit Korea on October 31st
Speaker Spotlight
Speaker Spotlight: Sam Gaglani
"Make the game fun, the rest will follow"
Speaker Spotlight
Speaker Spotlight: Vera Manhoso
"I would recommend maintaining a strong balance between UA and RT, and integrating RT campaigns early, rather than waiting until your game is more mature"
Week In Views
From $1,000 Xbox handhelds and $30 Game Pass hikes to Fire Emblem Shadows’ $90,000 debut | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Speaker Spotlight
Speaker Spotlight: Teemu Haila
"Too many teams underestimate how complex live service infrastructure becomes once a game starts to grow"
Speaker Spotlight
Speaker Spotlight: Sara Antonelli
"Growth can no longer rely on a single channel or tactic. To stay competitive, gaming companies need to diversify"
Speaker Spotlight
Speaker Spotlight: Rafael Morgan
"Publish your mobile games on the web as well! It’s a low-effort, high-impact way to grow reach, extend a game’s lifecycle, and build resilience in a volatile industry"
Speaker Spotlight
Ilya Kuznetsov discusses “AI becoming a competitive necessity” ahead of Pocket Gamer Connects Helsinki 2025
"To succeed, studios need to dig deeper: focus on innovation, unique player value, and the hidden ingredients, not just the surface-level imitation"
Mobile Mavens
"Problematic for the industry" or "long-term investment"? The games industry reacts to EA's historic $55 billion deal: Part two
Our Mobile Mavens weigh in on the one of the biggest deals in games history
Inside Look
Inside Flamed: Scopely’s in-house creative agency
Naor Itzhak shares on how Scopely’s Flamed turns ideas into global game campaigns
Cross Platform For Unreal
Unreal Engine 5 is making inroads in cross-platform mobile games
Find out how Unreal Engine 5 is optimised to help developers around the world take their games to multiple devices
Finland Spotlight
Games & Leaves' Antti Kananen on why Finland's developers should keep sharing and learn from past mistakes
We speak to Games & Leaves head of games Antti Kananen about the state of Finland's games market
Game Monetisation
Beyond microtransactions: The future of game monetisation lies in loyalty, not loot boxes
Xsolla’s Chris Meredith on moving beyond microtransaction towards player-first monetisation
Nordic Games Industry
From major studios to indie teams - what makes Swedish game developers consistent?
Why the Swedish games market continues to show strength and resilience
Mobile Mavens
"Sea-change" and "savage streamlining": The games industry reacts to EA's historic $55 billion deal
Our Mobile Mavens weigh in on the potential highs and lows of one of gaming's biggest deals
Buyout Speculation
What might a $55bn EA buyout mean?
Games industry analysts offer their insights on what a potential deal could mean
Week In Views
Trump's $14bn TikTok deal, MrBeast joins The Angry Birds 3 Movie, and Fire Emblem Shadows launches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ukrainian Insight
Making games in Ukraine: "It's hard to focus on creative tasks when your city is under attack"
Oxiwyle founder Serhii Shpirna talks developing through an invasion and working around blackouts
Pgc Helsinki
Neogames on why Finland's games industry is still alive and kicking after a challenging few years
We speak to Neogames director KooPee Hiltunen about the state of Finland's games market
Swipe Right?
Skich hatches plan to be the "Steam for mobile gaming"
But can alternative mobile marketplaces really compete?
Collaborative Creed
How the Reverse: 1999 team adapted for an Assassin’s Creed collab
Reverse: 1999 has built a brand around the 20th century, but has found a way to explore the Renaissance and ancient Greece with Assassin's Creed
Pgc Helsinki
Rovio's CSO on building a forward-thinking Finnish games industry
We speak to Rovio's chief sustainability officer Heini Kaihu about the present and future of the famous games hub
Ugc
Fortnite's next evolution with new creator rewards
Epic Games is shaking up UEFN
Week In Views
Balatro update delayed to avoid crunch and Monster Hunter Now celebrates second anniversary | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Challenges And Opportunities
Lilith Games talks China’s comeback, market maturity and one year of AFK Journey
"While the growth curve looks different, it reflects both the evolution of the industry and the direction we intentionally took with this sequel."
Marvellous Mena
Saudi-based Superbullet Studios aims to let anyone build Roblox games in three days
Founder Erickson Talaue and team are developing EvoLife as both a flagship Roblox game and proof of its AI workflow
Week In Views
Forty years of Mario's influence and Nintendo's latest patent stirs debate | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
Four decades of Mario: What the industry has learned from one of gaming's most iconic characters
As Super Mario Bros celebrates its 40th anniversary our Mobile Mavens discuss the legacy of one of Nintendo's most loved characters
Storytelling
Why stories sell: The emotional trigger for mobile game players
Giacomo Maragliulo discusses how light storytelling can transform mobile game ads
Marvellous Mena
Merak Capital on investor expectations and taking MENA game studios global
"A common mistake we see is founders focusing entirely on the game’s creative vision without tying it to the commercial side"
Building Up
One Way Eleven’s Miguel Campos on his experiences building a games studio from the group in Portugal
One Way Eleven’s first title, Hanno, is set to be released next year. One of the studio’s founders, Miguel Campos, tells us what it took to get here
The Transmedia Train
Gaming continues its transmedia expansion
Call of Duty becomes the latest major games IP to get the film treatment
Week In Views
India's real-money gaming layoffs, Call of Duty heads to the big screen, and Love and Deepspace hits $750m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
The Long Game
Gameloft on adapting tools, tech and teams to sustain Minion Rush's 12-year run
Gameloft’s Kateryna Skrypnik shares how live ops, community feedback and a Unity migration have kept Minion Rush running for over a decade