Aurora Awards Uk
On games as a universe where "we can be who we want to be, regardless of gender or disability"
Athena Worlds' Jane Whittaker on making game worlds for women, non-binary and disabled gamers
Week In Views
Record engagement on Roblox, Netflix Games’ cloud focus and Pokémon Go’s event strategy | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marvellous Mena
Level Up Gaming CEO Mohammed Habbab on why capital alone won’t build successful studios
“The investors who will win here are the ones who treat gaming as a long-term asset class, not a short-term content play”
Industry Insights
How culture became currency in gaming campaigns
Ada Mockute Jaime shares insights on how culture-led campaigns drive engagement and strengthen communities
Portfolio Strategy
Inside SciPlay's long-term approach to live games and growth
SciPlay CEO Josh Wilson reflects on 2025 and what priorities are shaping the year ahead
Week In Views
Ubisoft's Creative House restructure, RuneScape's big milestone and industry optimism at PGC London | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Key Takeaways
5 takeaways from Pocket Gamer Connects London 2026: Industry optimism, rising UA costs, and the state of the UK games sector
We round up some of the big stories and trends coming out of our biggest PGC yet
Live Ops
Live ops in 2026: What 2025 revealed and how studios should prepare
Balancy's leaders speak on the evolution of live ops and what comes next for studios
Growth Strategies
How developers can build games for the long haul and why not every project is cut out for it
Sergey Martinkevich talks on long-term growth in a mobile market dominated by legacy hits
Industry Insights
When should a mobile games studio hire a CFO?
Martin Macmillan explores why finance leadership in mobile games is driven by complexity not just revenue
Speaker Spotlight
"Focusing on UA alone is no longer healthy in today's more competitive environment"
Snapchat's app growth strategy lead Sara Antonelli discusses ser acquisition challenges, sustainable growth and adapting to a world with fewer deterministic signals
Speaker Spotlight
"Don't be scared of data, learn to live alongside it"
Persona.ly head of ML product Joseph Iris discusses in-app advertising, gameplay loops over monetisation, and a key benefit of AI tools
Here We Go
See you at Pocket Gamer Connects London 2026 on January 19th and 20th!
Conference will bring together as many as 3,000 industry professionals to network, share insights and do deals
Industry Views
Why 2026 is about smaller teams, ethics and sustainability
Hannah Wright, Emil Kjaer and Carina Kom share industry expertise ahead of PG Connects London 2026
Week In Views
Legal pressure in the Warner Bros. deal and Umamusume expands to US cinemas | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Candy Crush Challenge
Crafting Candy Crush’s difficulty: Blockers, level design, AI and the "complexity staircase"
Candy Crush’s senior product manager John Davies shares level design insights and tips on making a challenging puzzle fun
City Expansion
How Subway Surfers City aims to expand the franchise with unique ways to play
Sybo studio director Rafael Rodrigues discusses expectations for the new spinoff title launching on February 26th, 2026
Speaker Spotlight
"Live ops is not a game with events, it is a game revolving around events"
We speak to Metaplay co-founder and CPO Teemu Haila about live ops ahead of his panel at PGC London
Hybrid Monetisation Domination
IAA, IAP, or both? Why hybrid monetisation now dominates mobile apps
Hybrid monetisation may have emerged from the hypercasual games genre, but is now becoming the dominant business model across multiple app categories.
Speaker Spotlight
Appcharge's Omer Torok-Arlosoroff to discuss how to get to 30% D2C revenue share at PGC London
Ahead of PGC London, we speak with Omer Torok-Arlosoroff quick-fire chat to discuss the benefits of a solid direct-to-consumer strategy.
Speaker Spotlight
AI set to bring significant breakthroughs in game development over next 12 months, says Unity China VP
The exec discusses the opportunities in China's games market and the significant role AI will play in the industry's future.
Chaos, Carrots And Charm
On a storyteller’s knight: Why story, not micromanagement, is driving CherryWorm’s new idle RPG
In a market full of hugely successful RPGs, how can a new game stand out? From market validation to a unique art style, find out more about CherryWorm’s ‘High On Knights’.
Speaker Spotlight
"When someone stops playing a game, they should not lose everything they invested in it"
Gameplay Galaxy CEO Doron Kagan discusses the state of web3 gaming ahead of his talk at PGC London 2026
Speaker Spotlight
Leus Capital founder: Build your data and capital strategy together from day one
Halil İbrahim Özdemir discusses UA financing and why the key KPI is the UA payback period
Company Spotlight
Kashkick's Lisanne Vera on AI disruption and bringing value to players
We speak to Vera ahead of Kashkick's big presence at PGC London on January 19th and 20th
Speaker Spotlight
Layer.ai's Alex Engel to discuss AI-led advancements in UA at PGC London
Layer.ai VP of product Alex Engel gives a quickfire Q&A ahead of his talk at PGC London
Week In Views
Pixel Flow attracts investment, Roblox gets global age checks and Sonic Rumble’s early results | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Looking Ahead
The big games industry trends and stories to watch in 2026
We take a look at what's in store for the sector in the year ahead
Anniversary
Savvy Games Group CEO Brian Ward talks four years of growth, major acquisitions and what comes next
“If the people who played Scopely’s games over the last 12 months were a country, they would be the third largest country in the world"
Creative Candy
Competitive or casual? Designing Candy Crush with "a spectrum of flavours"
King’s senior game designer Mick Heijkens shares insights into game system overhauls, experimental design, and pleasing "a wide mix of playstyles"
Speaker Spotlight
"I admire anyone who manages to successfully release games with heart and personality"
Duolingo's Nicoll Hunt discusses passion projects, inspirations and team motivation
Speaker Spotlight
Why publishers should treat monetisation as one revenue system, not just a collection of tools
TeqBlaze chief product officer Olga Zharuk discusses optimising user acquisition, black boxes, and AI's potential in games
Speaker Spotlight
Almedia's Jan Sommerfeld on why an over-reliance on short-term ROAS is the mobile sector's most common mistake
The COO discusses the rewarded UA space and why companies should look further than D30 ahead of his PGC London talk
Speaker Spotlight
"Web and cross-platform strategies are often overlooked, yet they’re critical to long-term success"
We catch up with Morgan ahead of the show to discuss the present and future of web gaming.
Ai-assisted Optimisation
Teqblaze - from manual monetisation platform to AI-assisted optimisation
Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or control
Sophisticated Soft Launch
Soft launch is changing in 2026: How and where should you release your game?
Matej Lancaric and Claire Rozain discuss how soft launching games will change this year
Industry Insights
Should developers look for long-term partnerships and what makes a studio worth backing?
Evgeny Maurus shares insights on the shifting mobile games market and what studios must do to stay competitive
Enhanced Experience
UX in Candy Crush and the "deceptively complex" world of boosters
King’s principal UX designer Andrea Serfaty talks player experience, the Super Colour Bomb, and more
Speaker Spotlight
"2025 was a banner year for direct-to-consumer revenue"
FastSpring head of gaming Chip Thurston tells us why we're still in the early days of D2C ahead of his PGC London talk
D2c Revolution
Publishers bank record direct-to-consumer revenue
The latest results of the D2C revolution are in
Speaker Spotlight
Amber CEO Mihai Pohontu talks up the massive opportunities for AI and UGC
The chief exec of the development agency gives his opinions on the next big opportunities for games companies
New Year
Mobile Mavens' New Year's resolutions for 2026: Fewer bubbles, stop doomsaying, and sustainable growth
The Mobile Mavens share their ambitions for the coming year
Mobile Mavens
Mobile Mavens' New Year's resolutions for 2026: Advocate through action, play more games, and keep experimenting
The Mobile Mavens share their ambitions for the coming year
Speaker Spotlight
AudioMob on maintaining a balanced, data-driven strategy across multiple adtech partners
AudioMob's Suma Amreiz discusses implementing successful audio ads and the importance of using a balanced network of adtech partners
Big Year
Steel Media in 2025: Supporting the games industry with our biggest ever year of events and media
Serving up 8 PGConnects conferences for 11,000 delegates, 200,000 monthly visitors to PG.Biz and1.9M+ monthly on PocketGamer.com
Mobile Mavens
Games industry predictions for 2026: Make-or-break for pandemic era investments, D2C's evolution, and rapid scaling
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
Speaker Spotlight
Why D2C is a major relief valve for UA pressure
Neon head of customer success Liu Xu offers insights on maximising D2C performance
Speaker Spotlight
Local payment methods "key to unlocking scale" in the MENA market
Tamatem Plus MD Faisal Al Bitar discusses the D2C revolution ahead of his talk at PGC London on January 19th to 20th
Mobile Mavens
Mobile Mavens' games companies of the year 2025: Microfun, Supercent, Homa, Supercell, and more
The Mobile Mavens share which companies they think have had a notable year
Industry Voices
Heavy industry investment during the pandemic "made us all lose sight of building sustainable companies"
How to unlock new avenues in a tight funding climate