Ad Creatives
Key insights for adapting ideas into high impact marketing creatives
AppQuantum’s Vladimir Paklin shares on building lasting creative success
Partnership Tips
Three red flags to watch for when communicating with a publisher
Beresnev Games founder Oleg Beresnev discusses what to look out for and making the most of a publishing partnership
Ambitions And Aspirations
"We had no idea what we were doing": Herman Narula on Improbable's early years and its future
The Improbable co-founder and CEO discusses the UK company's journey, industry trends, and advice for founders
Networking
Reasons AI won’t beat you at networking
Trust, discernment, innovation - why AI can’t replace the power of the human mind in B2B networking
Week In Views
Moon Active takes aim at Scopely, Roblox opens doors to Major IPs, and Rollic's $100m hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Underrated?
The UGC revolution the games industry is clueless about
How well do you know UGC?
Anniversary
Behind Free Fire's eighth anniversary: How Garena builds for longevity
Garena global marketing lead Cindy Chen tells us how Free Fire’s eighth anniversary reflects a broader vision for future global growth and having a player-first design
Hybrid Hit
How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month
Utku Erdinç suspects that "in the history of mobile gaming, a very small number of studios have experienced this much growth in only one and a half years"
Opening Up?
"It’s a great time to explore the Chinese games market"
We speak to MyGamez CEO Mikael Leinonen about the opportunities and challenges in China's lucrative games sector
Week In Views
Raising investment in 2025 and Pokémon Go's $8.8 billion milestone | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marvellous Mena
How African game studios can compete globally
“We need to attract our diaspora back or collaborate with international partners to upskill and polish local talents"
Marvellous Mena
Gimzat Studios co-founders Khaled Mansour and Ahmed Khalaf talk hybridcasual strategy, platform priorities and MENA opportunities
"To reach Africa’s growing mobile audience, localisation and device optimisation are critical."
The Future Of Rewarded Ua
Beyond the initial engagement: Almedia's VP of Product on data-driven rewarded UA
"I said earlier that not all users are equal, but with deep data and a better understanding of player behaviour, it’s possible to encourage users to become more valuable"
Development Journey
Inside mobile hitmaker Lilith Games
Lilith Games' Vincent Ou guides us through the Chinese company's company culture, development strategy and live ops tactics it's used to create billion-dollar hits AFK Journey and Rise of Kingdoms
Failure To Launch
What happens now for Xbox's mobile ambitions?
Microsoft's mobile strategy is cooked
Week In Views
Layoffs at Xbox raise questions about its future, and Rovio needs the greenlight from Sega | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marketing Merge Mansion
How Metacore cracked Japan's mobile market with Merge Mansion
Shuhei Watanabe discusses advertising campaigns, cultural differences in Asia, and Merge Mansion’s successful marketing strategy
Fun & Effective Playable Ads
How to build great playable ads for casual games
"Across most casual game categories, playable ads consistently outperform video formats in ROI and registration rates"
Five Ways To Optimise Webshops
Five proven in-game linkout strategies to drive iOS players to your webshop
"The best way to minimise friction and boost conversions is by using an in-game web popup that lets players complete their purchase without ever leaving the game"
Roguelike Reimagining
Angry Birds Bounce game lead talks brick breaker genre, development under Sega and "a great deal of interest on Apple Arcade"
Bryan Cook reveals all from the ideation phase, prototyping, design decisions and creating the first Angry Birds game since Rovio’s acquisition by Sega
Week In Views
Why government support is key to games industry growth, and Uma Musume: Pretty Derby's global launch | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Annivasery
“We're not just building games, we're building habits”
UMX Studio CEO Ali Alharbi on the developer's 11th anniversary, studio growth, Jetapult funding and lessons learned
Ops + Creative = Games
Why the future of game studio success is operational, not just creative
'When everyone has access to the same powerful tools, the same distribution channels, and the same marketing megaphones, how do you stand out?"
Industry Insights
How Suitsme’s Gala Iefremova is driving growth in fashion games and building opportunities for women
CEO & founder of w7g Gala Iefremova shares on how the fashion genre is adapting beyond a niche and supporting women in games
Moshi Monsters Mobile
Mind Candy CEO talks Moshi Monsters comeback: New mobile game, toys and merch are "all on the table"
Christianne Amodio reveals the value of fan feedback and the "outpouring of support" since the Moshi Monsters comeback Kickstarter was targeted with fake pledges
Marvellous Mena
Maliyo Games founder Hugo Obi talks investing in talent, funding challenges and launching MaliyoCon
"Mobile gaming today is more like running a media company than launching a static product"
Week In Views
Kickstarter's curious campaigns, Finland's new immigration rules, and why publishers love solitaire | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Gen Ai
How the generative AI revolution is changing games
Reality and opportunity converge to spark industry disruption
Behind The Scenes
Why Flexus doesn't set hard development deadlines
Flexus founder Semyon Kozyura on why new games aren’t built on deadlines but on originality and vision
The Future Of Football?
David Olim explains how FootAR is reinventing the live sports experience through augmented reality
FootAR was recently awarded "Best Application of the Year" at VRAR Expo China. CEO David Olim explains why the augmented reality app is so revolutionary
Behind The Scenes
How Rockbite Games transformed its idle game into an idle RPG
Rockbite founders Avetis Zakhaeyan and Gevorg Kopalyan share how Idle Outpost evolved from a niche trading game into a deeper idle RPG and what comes next
Ip Strategy
How Playtika tackles its evolving IP partnerships
We caught up with Solitaire Grand Harvest general manager Roi Glazer to discuss the power of of brand partnerships
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
What Do Developers Want?
Apple Games and the future of iOS gaming
Apple's big moment wasn't quite to be. Developers react with their wish list for the App Store and iOS gaming
Mobile Mavens
Mobile Mavens: Apple Games reaction and a feature wish list for the App Store
Industry experts give their opinions on this week's announcements and what the iPhone giant can do to win over developers
Strong Soft Launch
Nice Plans Studio's ambitions to independently scale a new shooter in a challenging mobile market
Co-founder and CEO Roman Malakhov talks metrics, ambitions and becoming a "fully independent studio"
Industry Insights
Win or lose: Mastering the art of mobile game balance and monetisation
Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities
Conference Roundup
6 takeaways from PGC Barcelona: A bustling industry hub, DTC hits overdrive, and AI hype continues
A look at some of the trends and key talks from our debut conference in the Catalonia capital
Mobile Mavens
Mobile Mavens: Direct-to-consumer strategies for an open App Store
We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead
Playful Project Management
How Codecks is building a games-focused project management tool teams actually want to use
"These tools just can't focus on what we actually need because they're too busy trying to be everything to everyone"
Week In Views
Zynga's failed cross-platform ambitions and Nintendo Switch 2's global launch | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Crunch Time
Apple’s big moment
Will the tech giant make a big statement at WWDC or pretend the world hasn't changed?
Portugal's Games Strategy
Driving growth in Portugal’s games industry
António Jardim Fernandes, executive director of the Dorisol Hotels group and president of ACIF-CCIM, talks about Portugal’s role in the growth of the global games industry
Week In Views
FTC drops the Microsoft Activision antitrust case and mobile games have returned to growth | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Sweet Solitaire
Candy Crush Solitaire has "surpassed internal business expectations"
King business director of new games Anna Busquet talks development, design philosophy and "rigorous testing" behind the company’s first global launch in five years
Barcelona Beckons
Barcelona, here we come!
A look ahead to the debut of Pocket Gamer Connects in the vibrant Spanish city
Dynamic Dtc
DTC evolving fast after App Store ruling as web shops alone leave "a lot of untapped potential on the table"
Appcharge chief marketing officer Gil Tov-Ly talks Epic vs Apple, the implications for DTC and the latest tools bolstering conversion
Industry Insights
VCs launching credit funds: Opportunities and conflicts
Mobile Finance Collective's Martin Macmillan on the growing trend of venture capital firms launching credit funds to finance user acquisition
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Barcelona Beckons
Sandsoft CEO on how a cohesive national strategy could level up Spain's games industry
We speak to Sandsoft CEO David Fernandez about Barcelona's bustling games hub and what it needs to continue growing