Genre Strategies
FreePlay talks 2bn downloads and hybridcasual's rapid growth
"We consider creatives production to be one of our core strengths," says head of publishing Ivan Spijarskiy
Changing Times
Navigating payment freedom: Gaining a lead in the new app store landscape
Ben Cousens shares on monetisation strategies in the new app store economy
Inside Look
Scaling Screw Master 3D from WeChat to global markets
The CEO of EOGAMES discusses how its partnership with Supersonic and new strategies helped to scale the game
Week In Views
Real-money ban hits India's growth, Destiny lands on mobile and Uma Musume shines overseas | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Shifting Market
What next for Finland's games industry?
Ahead of Pocket Gamer Connects Helsinki on October 7th to 8th, we take a look at a transformative time for the sector
Franchise Insights
The first year of Zynga's Game of Thrones: Legends from launch to $24 million
Zynga’s Director of design Joe Canose discusses lessons from Game of Thrones: Legends first year
Revolutionising Mobile Monetisation
GeeMee GamePlay: Revolutionising mobile monetisation with playable ads
Find out how GeeMee's playable ads integrate engaging game mechanics directly into the advertising experience across different industries and campaign objectives
Ai Insights
How a solo creator scaled a daily game to 1,000 users without writing a single line of code
Columbia business school grad Brandon Newquist explains how he leveraged AI tools to build and scale The Sphinx Riddle
Week In Views
Safe In Our World creates new mental health accreditation and Moshi Monsters Kickstarter comeback | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Gamescom Insights
4 takeaways from Devcom and Gamescom 2025: The DTC revolution, Asian publishers make a splash, and room for optimism
We analyse some of the big stories and trends coming out of Europe's largest games expo
New Era
Outfit7 on growing a global IP with the next era of My Talking Tom Friends 2
Ante Odić, TT&F games division president discusses building a scalable player led sequel
Behind The Scenes
Behind Black Deck’s rise: A case study in product, monetisation, and trust
SayGames’ Katya Sabirova shares on Black Deck’s journey from early struggles to a $30M hit
Taking Global Games To China
Bridging global games and the Chinese market - An interview with Monte Singman
"Many studios assume that a straightforward translation will suffice, but the Chinese market is far more complex"
Marvellous Mena
Kucheza Gaming CEO Bukola Akingbade on building Africa’s future through play and education
"African studios must build business models that can sustain themselves right from day one"
Week In Views
Appcharge secures $58m, Fortnite returns to iOS in Australia, and the Moshi Monsters relaunch stalls | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Everyone Wants A Piece
Everything is a games platform: Part two
Duolingo, Spotify, Netflix and others make moves in gaming
Rewarded Ua Insight
Rewarded UA Is a strategic advantage – if you treat it that way
"If there's one thing I want gaming companies to take away, it’s this: rewarded networks aren’t just traffic sources, they’re strategic partners"
Market Resilience
ZiMAD’s journey to a 170 million download hit
CEO Dmitry Bobrov shares on the business strategy behind Magic Jigsaw Puzzles
Jobs In Games
Jobs in Games: Rababa Games' Mohammad Al-Qawasmeh on how to build a career as a programmer
In this series, we highlight the talented team members working in the games industry and how they got their break
Week In Views
AppLovin and Unity spar, Talofa’s fitness-first focus, and is the Online Safety Act fit for purpose? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Money Makers
How much direct-to-consumer revenue are mobile games publishers making?
All the major mobile games companies are talking about it. And the results are in
Mobile Mavens
“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act
New safety laws raise questions for the future of online play
Fitness Formula
How Talofa Games' Monster Walk aims to stand out from Pokémon Go
CEO Jenny Xu discusses raising $6.3 million, making exercise accessible and fun, and why it's targeting a Gen Z audience
New Beat
Why the NextBeat team is joining the gamified learning revolution at Duolingo
Co-founders Simon Hade and Olly Barnes discuss why they went from seeking funding to joining the learning platform
Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
Lean Ai Driven Ua Strategies
UA is broken - Here’s how developers can fix it without hiring a bigger team
MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies
Studio Strategy
Inside Wooga’s strategic shift
New MD Dennis Korf on prioritising June's Journey, learning from Claire's Chronicles and what comes next
Epic Vs. Everyone: Linkouts
In the face of ongoing legal change, what are the opportunities for mobile games companies?
"Don’t be surprised if pretty soon players in any part of the world can start making off-platform purchases in-app with zero friction"
Marvellous Mena
"I was pleasantly surprised that singers actually want to be in video games"
Masseka Games founder Teddy Kossoko on building a mobile game that monetises celebrity feuds
Portugal's Egames Lab Consortium
Infinity Games’ André Miraldo on why Portugal is the perfect place to develop its soothing puzzling games
Infinity Games excels at creating relaxing puzzle games, a success André Miraldo, its marketing lead, attributes to the support provided by Portugal
On The Leash
The heavy hand of regulation
Regulators continue to fight big tech with mixed results
New Rules
Decoding Apple's new App Store business terms in the EU
Futura Digital delves into the latest rules for the EU App Store as the iPhone giant battles with the DMA
Happy 10th Birthday Heroiclabs
A heroic ten years
"We kept seeing studios reinvent the wheel: building complex backend systems from scratch instead of focusing on the game itself... we knew there had to be a better way."
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
Find out how ThinkingData is unifying data analytics and live ops into a single scalable platform for developers and publishers worldwide
Pgc Barcelona
Tilting Point’s Sylvain Etard talks rewarded platforms, retargeting and the "UA jungle"
Etard spoke at PGC Barcelona 2025, revealing insights into reaching users
Data Driven Growth
“Our portfolio includes several dozen studios earning over €1m in monthly revenue”: Magify’s Evgeniy Kurenkov on scaling smarter live ops
Evgeniy Kurenkov discusses how Magify is helping studios turn data into revenue and plans for the future of the platform
How Oem Ads Can Deliver
User acquisition’s next level: How mobile OEM advertising is changing the game
"OEM channels allow marketers to reach users at crucial points, such as during device activation, system-level app discovery, and through native notifications."
Marvellous Mena
Mekan Games founder Evans Kiragu on targeting global markets, prototyping strategy and embracing web-first development
"While funding is good and welcomed, it is a full-time job as well to get it."
Week In Views
Why acquisitions fail, Netflix Games' investment plans, and the big H1 2025 genre analysis | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Competitive Gaming
Esports World Cup CGO: “We want to make esports go mainstream”
Fabian Scheuermann on taking inspiration from Wimbledon and why mobile has the biggest potential for competitive gaming
Twists And Turns
Is the EU set for "total capitulation" on App Store regulation?
Regulators hit a wall as the UK struggles to get out of bed and the EU deals with nightmares of a Trump retaliation
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Going Global
"The China market is like bootcamp for how to be a winning global player"
Joymaker VP of business development Tom van Dam gives us the lowdown on China's bustling games market
Global Ambitions
Can India's Nazara really crack $10 billion?
CEO and joint MD Nitish Mittersain discusses the company's key acquisitions, why M&A fails, and the future of India's games market
Ad Creatives
Key insights for adapting ideas into high impact marketing creatives
AppQuantum’s Vladimir Paklin shares on building lasting creative success
Partnership Tips
Three red flags to watch for when communicating with a publisher
Beresnev Games founder Oleg Beresnev discusses what to look out for and making the most of a publishing partnership
Ambitions And Aspirations
"We had no idea what we were doing": Herman Narula on Improbable's early years and its future
The Improbable co-founder and CEO discusses the UK company's journey, industry trends, and advice for founders
Networking
Reasons AI won’t beat you at networking
Trust, discernment, innovation - why AI can’t replace the power of the human mind in B2B networking
Week In Views
Moon Active takes aim at Scopely, Roblox opens doors to Major IPs, and Rollic's $100m hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Underrated?
The UGC revolution the games industry is clueless about
How well do you know UGC?