Marvellous Mena
How Nimble Fox Games is building a hybridcasual studio around speed, but not chaotic speed
Founder Qasim Ali on building a Saudi pipeline, killing games fast and why quality alone is not enough
Industry Voices
Zynga’s Javi Digiorgio on creative resilience and Spain’s rising games scene
Industry experts share their insight ahead of Pocket Gamer Connects Barcelona
Mobile's Key Challenges
Is Metacore a warning sign?
The Merge Mansion developer's challenges and acquisition by Supercell highlights mobile’s big challenges
Week In Views
GameStop's eBay bid, Xbox's leadership reset and Candy Crush's marketing lessons | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Industry Insights
Why copying best practices won’t help your company grow
Nikita Guk explains why copying best practices from successful studios rarely works and what actually drives organisational performance
India On The Rise
LVL Zero founding partner Krish Anurag on selecting studios, equity-free funding and building India's global game pipeline
"The best teams aren't building just for India. They're building from India for players across the globe"
Week In Views
Behaviour Interactive layoffs and Pokémon TCG Pocket’s staying power | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Industry Insights
Understanding residual cohort value: The hidden asset in mobile gaming and apps
Martin Macmillan looks at how mobile studios can better understand long-term player value
Industry Voices
“We’re getting out of a conservative trend and into a more innovation-driven moment”
Industry leaders on creativity, AI, and funding gaps in one of Europe’s rising game hubs
Brazil Games
How Brazil is accelerating games as a cultural export
Brazil Games' Patrícia Sato discusses why the organisation set up an accelerator program and the importance of games as a cultural export
Mobile Mavens
“Burnout is essentially design failure”: The Mobile Mavens weigh in on player burnout
The Mobile Mavens discuss how studios manage player burnout and build long lasting player relationships
Aurora Awards Uk
“I've seen inconsistent availability of computer science subjects and low take-up for girls”
Nicky Ormrod on the need to go back to school to fix the gender imbalance in games
Hypercasual Evolution
What happened to hypercasual? The market’s evolution over the past year
Eugene Tatonkin explores how hypercasual games have changed over the past year and what the latest market data reveals
Global Ambition
Afrime Studios founders on funding Unyverse and building for 670m players of colour
“We've been in rooms where the vision is clear, the opportunity is clear, and you still feel the weight of scepticism that isn't evenly distributed"
Africa Is Mobile
"If players are not consistently returning and genuinely enjoying the experience, no payment model will succeed"
Maliyo Games’ founder Hugo Obi on mobile monetisation in Africa, execution gaps and why retention matters more than pricing
Week In Views
Game Pass price cuts and Super Mario Galaxy’s box office dominance | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Competing In Casual
King president Todd Green talks new game development, competition and "doubling down" on the casual market
As part of our tour of the London studio, we speak to Green about how King operates what its relationship with parent company Microsoft is like
Ai Gamechangers
"AI writes the code, but a human has to care"
Jonathan Bjerk of Curve Clash on how AI helped a non-coder publish a multiplayer game in under seven months
Mobile Mavens
“Government support has moved from a nice-to-have benefit to a priority”: The Mobile Mavens on where games studios choose to build
Our Mobile Mavens discuss whether government support has become essential for studios competing in the global games market
Government Backing
The UK's games hub gets a boost in the face of global competition
A look at UK and global incentives for the games industry and their impact
Week In Views
Xbox Game Pass’ value debate and Doki Doki Literature Club’s policy clash | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Thinking Ai Launches Agentic Engine
ThinkingAI and MiniMax Announce Partnership on Agentic Engine to Deliver Real-Time Operations
ThinkingData has rebranded as ThinkingAI and partnered with MiniMax to launch Agentic Engine - an autonomous enterprise agentic platform designed to disrupt traditional data analysis
Anniversary
Starvania Studios CEO reflects on four years of growth, Bahamut breakthrough and what comes next
“We once nearly lost hope of getting Bahamut and the Waqwaq Tree to the finish line, and now it is an award-winning success across multiple platforms”
Industry Insights
Why game developers should prioritise player trust over instant dopamine
Jaroslav Stacevic says that game developers should focus on respecting players’ time and building trust
Industry Insights
Forecasting mobile game profitability: How publishers predict UA performance
Iaroslav Kobozev discusses how mobile studios predict long-term profitability from early user acquisition performance
Global Merchant Of Record
Navigating the global payments frontier - an interview with Fastspring's Christopher Bunk
“We become the seller of record in every transaction, which means we own the tax obligation, we own the fraud risk, and we handle compliance globally”
Live & Kicking
How Tilting Point and AN Games are taking on the 4X strategy space with Avatar: Realms Collide
We chat with project director Junhyoung Lee about the developer's live ops strategy and working on the popular IP
Studio Strategy
Supercell president: "If we want to be one of the very best mobile game companies in the world, great live ops isn't enough"
We speak with Sara Bach about Supercell's new and live game challenges, lessons from China and how it's restructuring to adapt to the modern mobile market
Africa Is Mobile
Why monetisation in Africa is still a retention problem
"The studios that win here will be the ones who understood the conditions that actually exist, not the ones chasing a market size number that doesn't reflect their reality"
Week In Views
Playtika’s next move, The Division Resurgence’s early numbers and Game of Thrones’ next mobile title | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Recognition
What Ilkka Paananen's BAFTA Fellowship means for mobile
BAFTA honours a mobile leader and snags Google Play as its headline partner in show of recognition for mobile
Discord Developments
Selfless spending, linked accounts and how developers get the most out of Discord
Discord senior developer Anthony Tešija talks increasing play sessions and getting users spending on games they play, as well as games they don’t
The Big Interview
Bafta Fellow and Supercell CEO Ilkka Paananen on a 25-year career in mobile gaming
As the Finnish entrepreneur receives a BAFTA Fellowship, we catch up with Paananen to discuss his career in games and the mobile market's key challenges
Mobile Mavens
“The centre of the game industry isn’t moving from West to East it’s dissolving entirely”: The Mobile Mavens on gaming’s global power shift
Our Mobile Mavens discuss whether power in games is moving from West to East
Industry Insights
From Game of War to Last Asylum: The evolution of 4x monetisation
Jakub Remiar discusses the evolution of 4x games and the rise of hybrid onboarding
Africa Is Mobile
"Ads remain the most common and viable monetisation model across Africa's gaming markets today"
Michael Oscar Esio shares his perspective on game monetisation, player behaviour and growth opportunities in Africa
Week In Views
Rec Room runs out of road and Fire Emblem Shadows' paltry earnings | Week in Views
The PocketGamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Industry Insights
From Helix Jump to Little Farm Story: How h8games reinvented itself
Oleg Batrakov shares on how the studio evolved after Helix Jump to create Little Farm Story
Mobile Mavens
The Mobile Mavens reflect on Epic Games' latest layoffs
Our Mobile Mavens weigh in on the layoffs and what they mean for the company and future of Fortnite
Africa Is Mobile
"After our five years of tests, we think only hybrid monetisation will work in Africa"
Kiro'o Games CEO Olivier Madiba discusses the realities of game monetisation in Africa, player behaviour and long-term growth across the continent
Google Play Update Details
The true cost of Google's Level Up: What the fee table doesn't show
Google’s fee update looks simple, but the real cost shows up in lock-in, add-ons and rules
Week In Views
Unity follows AppLovin, Roblox brand deal controversy and Wuthering Waves' live ops success | Week in Views
The PocketGamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Personal Pets
How Monopoly Go's Pets Season sparked 12,000 fan submissions and community engagement
This two-month season includes players’ pets as stickers, brand-new Style Tokens and a charity initiative
Master Plan
Savvy Games Group's CEO on M&A, China and rising Eastern influence
We speak to Brian Ward about how it works with its growing empire, Scopely's freedom, and opportunities in growing sectors like UGC
Mobile Mavens
"This is a fundamental shift in the way that games are rated": The Mobile Mavens on PEGI's new rules
Our Mobile Mavens share their insights on PEGI's updated age rating criteria and what it means for the wider games industry
Aurora Awards Uk
"True innovation can only come from a group with different perspectives and experiences"
Sumo Digital's Catherine Bygrave on the crucial role of women in managing current industry challenges
Industry Insights
What our data reveals about ad quality and player churn in mobile games
Ivona Pinjak analyses player churn across ad networks, formats and platforms using Unity's AdQuality tool
Update Insights
Developing Wuthering Waves: "Every addition requires months or longer to meet our quality standards"
The Kuro Games team talks narrative foundations, engagement, version 3.0 and beyond
Week In Views
ByteDance's Moonton acquisition, Fortnite's Google Play comeback and a $2bn milestone for Farm Heroes Saga | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Squeezed Margins
Matthew Ball interview: Can new stores and D2C turn the tide on high UA costs?
A look at mobile gaming's discovery challenges and the pressure on profit margins as marketing and ad exchange expenses soar