Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Platinum Partner @ Pgc
GeeMee at PGC SF: connecting, innovating, and powering revenue growth
"There's a growing acknowledgement of the need for ad solutions that better consider both technical implementation and user experience."
Mobile Mavens
Mobile Mavens: How serious is market saturation and is it an excuse for failure?
We asked industry experts their opinions on market saturation and how big or little its impact is
Gdc Interview
How Status created a million-user AI social simulation in a month
Feed of dreams: WishRoll’s CEO on hitting 500,000 daily active users by letting teenagers role-play as influencers in their own fantasy worlds
Historical Perspective
Kelly Vero on women's overlooked contributions to games and tech
The game industry veteran's new book traces the path of women innovators from ancient Egypt to modern developers
Week In Views
Tencent props up Ubisoft leadership, and Pokémon gets the LEGO treatment | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
The Future Of Iap
Monetisation trends 2025: Insights from Elevatix CEO Kseniia Maiboroda on revolutionising IAPs
Find out why the Elevatix CEO believes the future of mobile gaming lies not just in profitability but in building trust and lasting relationships with players
Aliexpress Gaming
Games of AliExpress: Play-to-earn and the future of shopping
Department of Play's Will Luton provides a deep dive into the retail site's mobile game strategy
Industry Insights
Million Victories' big year and ambitions for a billion dollar future
CEO Benoit Ducrest shares the highlights of 2024 and the teams even bigger ambitions for the future
New Studio
Space Ape vets launch Offroad Games
New studio takes Space Ape-developed titles Chrome Valley Customs and Fastlane: Road to Revenge with it
High Stakes
How Playstack bet on Balatro and won big
Playstack CEO Harvey Elliott shares a behind the scenes look at the journey of Balatro
Marvellous Mena
Sandsoft's CEO on the publisher's hybridcasual evolution and global expansion
David Fernandez Remesal discusses the publisher's journey throughout the past year and its plans for 2025
Gdc Takeaways
Five takeaways from GDC 2025: A quieter year, AI was the big trend, and the engine wars go silent on the show floor
The impact of a challenging few years and an industry in transition was reflected in the show's attendance and on the show floor
Industry Insight
"Do not raise money to develop a game. Raise money to sell a game"
EGDF president Hendrik Lesser comments on new and existing European games industry issues, but offers advice on making it to 2026
Marvellous Mena
"The most accessible platform to reach South Africans is mobile"
Pineapple on Pizza CEO Kushal Jeethendra Sithlu discusses upcoming mobile titles, localisation efforts and funding challenges
Speaker Spotlight
CrazyGames' Rabia Dincer on why web gaming can democratise access to high-quality games
"Keep an eye on the growth of web gaming, which could democratise access to high-quality games without the need for expensive hardware"
Week In Views
Alternative app stores aren't offering anything new for users, and Sonic Rumble insights | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Full Capability Studio Partners
Developer relations through East Side Games' lens
Wally Nguyen, the Chief Revenue Officer of East Side Games talks to PG.biz about the importance of identifying developer partners and 'full-capability studios'
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Speaker Spotlight
Filuta AI CEO: "The biggest opportunities lie in AI-assisted game development, procedural content generation and intelligent automation"
Filuta AI CEO and founder Filip Dvorak is set to discuss game testing with planning agents at PGC San Francisco 2025
Funding Overdrive
Games industry investment heats up ahead of PGC and GDC
Money streams into the sector ahead of one of the biggest weeks in the sector's calendar
Speaker Spotlight
Web shops, DTC experiences and creating value for players: Stash's Archie Stonehill talks top tips ahead of PGC San Francisco
Stonehill is set to give a talk titled How to Steer Players to Your Web Shop (Without Breaking the Rules!)
Ready To Rumble
Behind the scenes of Sonic Rumble's delay, development and the Rovio x Sega partnership
Rovio's head of beacon growth Veli Kiviaho teases crossover content and a desire to reach "busier players"
Speaker Spotlight
Aghanim's Conor McLaughlin on why direct-to-consumer will be a game changer
"The single biggest opportunity right now in mobile gaming is direct to consumer. There is no debate. The question is how to do it effectively."
Motorised Mayhem
TinyBytes CEO Andres Constantinidis on Massive Warfare, Battle Cars and why the numbers just keep going up
From Massive Warfare's 70 million downloads to Battle Cars 100 percent monthly revenue growth, TinyBytes focus on motorised mayhem is setting the mobile games world on fire
Transmedia
Making alternative app stores appealing to players: Amilova's plans to build a transmedia community
PocketGamer.biz speaks to ChibiPhoenix CEO Adrien Bacchi about its ambitious plans to extend its platform for manga and comics to games
Interview
How STAN aims to become India's Discord
STAN CEO and co-founder Parth Chadha talks building a Discord competitor, untapped opportunities, and identifying gaps in India's games industry.
Lta X Mmm: Game On!
LTA + Next-Gen MMM = winning growth strategies across search, TikTok, and beyond
GAME ON! Get Kochava and TikTok’s Gaming Growth Guide to Level Up Your ROAS
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
M&a
It was Tripledot?! What the UK studio's acquisition of AppLovin's games business means
The mystery buyer was revealed this week
International Women's Day
How Drest relaunched on Unity to merge fashion with gaming
As part of International Women's Day 2025, we speak to Drest founder and co-CEO Lucy Yeomans about her career and founding a fashion gaming company
International Women's Day
"Establishing credibility was my biggest hurdle as a young entrepreneur"
As part of International Women's Day 2025, we speak to WalkMe Mobile Solutions CEO Lígia Gonçalves about building her own company
International Women's Day
"Inclusion isn’t just a nice-to-have, it’s a core part of how we create better games"
As part of International Women's Day 2025, we speak to King's Marta Cortiñas about her career and work on Candy Crush Solitaire
Capturing Audiences
Why people click: The power of creative hooks
Supersonic creative lead Giacomo Maragliulo details how mobile game creatives make players click
Ai Legal Guide
Smart AI use: A guide for game studios
Futura Digital's Alexandra Kurdyumova and Valeria Gziryan delve into the legal and development issues surrounding generative AI in games
A New World
Ludia plots M&A and hiring spree after Jam City exit
CEO Jimmy Gendron discusses the Montreal company's ambitions to build "the next leading independent publisher in Canada"
Week That Was
New studios emerge, and Pokémon Sleep hits $150m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Market Challenge
Can alternative app stores break through?
Amazon shuts down its Android App Store and Epic third-party revenues are down on PC. What next for alternative marketplaces?
Build Your Creator Programme
Building a world-class creator programme: key insights from Nexus CEO Justin Sacks
Justin Sacks, co-founder and CEO of Nexus explains why creator programmes are now a ‘must-have’ for live service games
Sponsored
In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Georgina King, Business Manager of Ads at Scopely
Industry Insights
Boosting app engagement with retargeting: Proven tactics for games and beyond
Mintegral’s Jenny Lin shares why retargeting is such a popular tactic for games and e-commerce companies
Marvellous Mena
“We aim to merge games with Africa’s finest tunes and rhythms''
Weza Interactive Entertainment CEO and co-founder Odongo George Ahere discusses mobile rhythm game Riziki, funding challenges and tapping into the African market
Week That Was
When big acquisitions fail, the resurgence of card games, and Niantic's wildfire relief donations | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Trends Report
Developer Trends Survey: Layoffs, rising UA costs and lack of investment key concerns as industry hopes for better 2025
We delve into our Mobile Games Developer Trends Survey Winter 2024/25 report for key insights and industry sentiments
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Game Law
Career insights on breaking into games law
"It was my student radio and journalism experience that had caught the eye of the hiring team, less so my degree"
Week That Was
Who will buy AppLovin's games studios, Olympics esports delayed, and DeNA's profits surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Supercell Strategy
Supercell: The old versus the new
"We believe that creating new games is an essential part of a games company," says Supercell CEO Ilkka Paananen
Global Trends
Outfit7's Jernej Česen: "Mobile gaming isn’t just about fun gameplay anymore, it’s about creating lasting memories"
We catch up with industry leaders to get their insights on the state of play in the games sector
Marvellous Mena
"Mobile web-based gaming is set to play a significant role in our future"
Sea Monster Entertainment CEO and co-founder Glenn Gillis discusses impact games, EdTech in Africa, funding challenges and building a climate resilience game