Barcelona Beckons
How Barcelona became Scopely's largest games hub
We speak to the Monopoly Go developer's director of operations Néstor Pequeño about its Spanish expansion
Mobile Mavens
How to launch a new game in 2025
Our Mobile Mavens share insights and advice on launching a new game in today’s market
New Offerings
Why investor Jetapult is building AI platform GamePac
“Our philosophy is that tools should adapt to the studio, not the other way around," said Jetapult CEO Sharan Tulsiani
Kill Your Darlings
Can Squad Busters 2.0 hit the mark for Supercell?
A look at the game's early failings and whether "kill your darlings" should apply to live games, too
Game Set And Match
Anyone for eTennis? An interview with Roland-Garros' Aymeric Labaste
Aymeric Labaste, Director of International Development at Roland-Garros tells PG.biz about the company's approach to eTennis and why Tennis Clash might be the future of fandom
Legal View
A legal breakdown of what happens next in the Epic Games vs. Apple case shaking up the mobile market
Futura Digital partner Alexandra Kurdyumova and associate Nazar Volkov analyse the latest ruling opening up the App Store
Mena
Kiro'o Games' lofty ambitions for the African games market
Madiba Guillaume Olivier discusses the studio's upcoming mobile game, $1m funding goal, and its vision for the future of games in Africa.
Animal Appeal
Seven years of Zoo 2: Animal Park: Longevity, season passes, and the importance of new content
We speak with Zoo 2: Animal Park’s project manager Bernd Willuhn about the game’s long-term appeal, remaining accessible to newcomers and more
Speaker Spotlight
Iyad Alsabouni on developing deeper experiences and more meaningful connections with players
"My advice would be to invest in user-centred design. Games that connect with players on an emotional and aesthetic level build lasting communities."
Squad Up
Squad Busters 2.0: "I’d say this is the biggest change to a game of this scale from Supercell and possibly ever"
Supercell head of marketing Rob Lowe and head of Squad Busters Johnathan Rowlands share insights on the latest update, reflecting on the game’s performance in its first year
Marvellous Mena
Kanessa Muluneh on Rise of Fearless, play-to-earn mechanics, and tapping into Africa’s mobile audience
"I want to unlock doors that have never been opened before."
Week In Views
Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Major Acquisition
How Tripledot's AppLovin deal is positioning it as a major global force in mobile games
We speak with Tripledot CEO and co-founder Lior Shiff on the $800m acquisition of AppLovin’s games business
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy: Part two
Our Mavens share their insights on what this means for the industry and what may happen next
Week In Views
Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Apple Policy
DTC industry leaders weigh in on the Apple App Store ruling
The industry responds to Apple’s ruling that could change the face of mobile monetisation
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Level Design
How King builds tournament levels for Candy Crush All Stars
Lead level designer Therese Sander gives us a behind the scenes look at how Candy Crush All Stars levels are designed for the high-stakes competition
Magic And Mysteries
Jam City talks Harry Potter: Hogwarts Mystery’s seventh anniversary and the power of storytelling
General manager Bryan Shaw and product lead Nicole Adams discuss immersion, loveable characters and bespoke brand alignment
Cross-platform
Inside Once Human's mobile expansion
Starry Studio's Sun Xiangyu reveals how Once Human transitioned from PC to mobile
Week In Views
What an IPO means for Discord, Pocketpair challenges Nintendo, and Switch 2 fuels apps surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Dma Hits
The EU deals out tepid DMA fine to Apple, but potentially meaningful change
The European Commission is trying to enforce its rules. What happens next?
Long Term Strategy
Behind the scenes: How teamwork and strategy have sustained Clockmaker for over a decade
Belka Games' Anna Bobrikova looks at the structure, culture and strategy behind Clockmaker
Speaker Spotlight
UKIE CEO Nick Poole on what it really takes for an indie game to succeed globally
"The industry has faced some tough times lately and we need honest conversations about how to build resilient teams and foster inclusive workplaces"
Earth Day
“The time for taking drastic action is now and it starts with all of us"
TreesPlease Founder and CEO Laura Carter discusses how games can be used for good in the battle against climate change
Transmedia
A Minecraft Movie and The Last of Us fly the transmedia flag
A look at the successes and failures of games spinning off into other entertainment mediums
Marvellous Mena
How Steer Studios launched Grunt Rush while training a new development team
"We juggled training the team, building production pipelines, and developing the game all at once, whilst gradually bringing in experts throughout production to support."
Interview
SuperPlay's CEO on launching Disney Solitaire and delivering back-to-back hits
"We don't develop something not to launch it. We develop something to go all in and make it a top-grossing title"
Decade Of Growth
A decade of Elvenar: €200 million in revenue and still growing
Product manager Anna Sieprawska speaks on a decade of the fantasy city-builder, offering insight on the games longevity
Web3 & Ai
Saga’s Rebecca Liao on how AI agents can power mobile game retention
Saga’s CEO on bringing a Hero Hunters game character to life
Week In Views
Supercell's investment push, Minecraft movie rakes in $301m, and industry M&A hits $6.6bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Global Divisions
Political maelstrom: Trade wars and rivalries are shaking up games and tech
How the week's upheavals are creating uncertainty as to what happens next
Mobile Mavens
Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?
As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release
Supercell Investments
Why Supercell wants to invest in games companies
Supercell Investments lead Jaakko Harlas tells PocketGamer.biz what its looking for, what it offers, and taking more shots at goal
From Tv To Games
How Netflix and Charlie Brooker are turning Black Mirror into more than just a TV show
Black Mirror creator Charlie Brooker and Netflix’s GM of narrative games Sean Krankel share details on the collaborative process behind the new game Thronglets
Mena Month
The opportunity for anime games in MENA
Tamatem group product manager Shorouq Ghneim discusses the company's launch of Land of Heroes and anime's popularity in the region
Entrepreneur Insights
From zero to €1.6 million: The "no-BS" guide to solopreneur freedom
UA and marketing expert Matej Lancaric shares what actually matters when building your own business
Mena Month
How Savvy aims to grow its games empire after $3.5bn Niantic deal
PocketGamer.biz speaks to CEO Brian Ward about buying the Pokémon Go developer Niantic, how it works with Scopely, and its plans outside of mobile
Long-term Success
My.Games on evolving War Robots into a billion-dollar franchise
Executive producer Boris Burangulov reflects on the long journey of War Robots from live ops to expanding the IP
Fixing The Bad Ads Problem
Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Living Characters
Flipping the script: How Operative Games is reinventing interactive storytelling with AI
Industry veterans Jon Snoddy and Jon Kraft discuss their new startup bringing persistent AI game characters into your everyday life
Week In Views
Netflix Stories cancelled, Supercell expands into film and TV, while Nintendo Switch 2 gets a launch date | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Trade Wars
Trump tariffs bite just as the games industry was getting back on its feet
Ampere Analysis' Louise Wooldridge discusses the potential impacts on the sector
Supercell Speaks
Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas
Paananen speaks with a16z speedrun to give advice and talk Supercell history
Jobs In Games
Jobs in Games: Why InnoGames’ Marc Morian left the games industry and what brought him back
In this series, we highlight the talented team members working in the games industry and how they got their break
Marvellous Mena
Lobah on raising $12m and the opportunity for culturalised games in MENA
We talk with Lobah head of product and partnerships Ibrahim El Kawam fresh on the back of the studio's big-money investment
Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Platinum Partner @ Pgc
GeeMee at PGC SF: connecting, innovating, and powering revenue growth
"There's a growing acknowledgement of the need for ad solutions that better consider both technical implementation and user experience."
Mobile Mavens
Mobile Mavens: How serious is market saturation and is it an excuse for failure?
We asked industry experts their opinions on market saturation and how big or little its impact is
Gdc Interview
How Status created a million-user AI social simulation in a month
Feed of dreams: WishRoll’s CEO on hitting 500,000 daily active users by letting teenagers role-play as influencers in their own fantasy worlds