Industry Insights
How game development teams identify and hire the right junior analysts
Azur Games’ Maxim Kozhnov explains how logical thinking can outweigh technical skills when hiring analysts
Week In Views
UK rejects calls for stronger consumer protections and Nintendo's Fire Emblem Heroes hits $1.3bn in revenue | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Sweet Treats
King's new release puts a Candy Crush twist on a classic card game
Executive producer Marta Cortinas shares on the development journey of Candy Crush Solitaire
Sponsored
Mastering non-conventional UA channels - emergence, growth and trends for 2025
How important are non-conventional user acquisition channels in the game marketing mix today?
Demographic Insights
The reward(ed) generation: What Gen Z’s financial trends mean for your mobile games studio
ZBD’s Ben Cousens shares insight on how to capture the Gen Z audience
Week In Views
Marvel Snap lands new publisher and Pokémon Sleep surpasses $140m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Very Big Indie Pitch
Club Soko's unique style wins the Very Big Indie Pitch at Pocket Gamer Connects London
Find out who took the top three spot at PGC London's big indie pitching content
Storytelling Reinvented
Reimagining Storytelling: How AI Makes Narratives More Personal and Interactive
Storytelling has always been about connection - through books, films, or games - Talefy explains how AI can help make those connections deeper, stronger and more personal
New Studio
NextBeat CEO Simon Hade on spinning out from Space Ape Games and a “music-first” future
The team intends to launch a rock and mental focused rhythm game as well as creating new music games and having a focus on wellness and education
Hybrid Monetisation
Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025
In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025
Ai Advances
Practical AI: How Sifor Games harnessed genAI tools to build its games
"AI can help level the playing field for indie developers"
Partnership
Homa and Gnarly Game Studio on surpassing 100m downloads through the power of collaboration
Homa and Gnarly Game Studio released the action FPS game Agent Hunt and Frontline Heroes together
Week In Views
PGC London’s hot topics from GTA 6 hype to insights on AI, alternative app stores and UA | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Women In Games
From Space Ape to Ubisoft and beyond: Saikala Sultanova shares her decade-long marketing journey
Liftoff invites inspirational women to discuss their achievements, challenges and aspirations. This time, we hear from Saikala Sultanova, Co-founder of the UA Society.
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
"The next big opportunity in mobile is out-of-game engagement"
"The next big opportunity in mobile is out-of-game engagement which enhances the gameplay experience"
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Speaker Spotlight
BoomBit's Kamil Kufel on the application of AI in business intelligence
"I believe many studios still don’t use AI enough or don’t realise how beneficial it can be in many areas. At BoomBit, almost all teams leverage AI to optimise some processes"
Speaker Spotlight
Alla Tytarenko on why speaking a common data language is crucial for every developer
"A unified approach to data isn’t just operationally efficient - it’s a catalyst for your product’s success"
Mobile Mavens
Mobile Mavens: What will a US TikTok ban mean for the games industry?
We ask industry experts for their thoughts on the imminent US TikTok ban
Week In Views
PGC London is almost here, Archero 2's first week, and Nintendo Switch 2 revealed | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Speaker Spotlight
Layer AI's Joona Rahko on the transformative power of AI in game development
"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."
Speaker Spotlight
SplitMetrics' Thomas Kreibernegg on making multichannel work for you
"However, the goal should be for your LTV to be at least three times your CAC, which means you can scale the audience for games healthily and generate more revenue."
Interview
The evolution of communications strategies in games
Raptor PR founder and MD Rana Rahman gives his no-BS opinions on media messaging and the changing PR landscape
Speaker Spotlight
Nefta's Daniel Bowen on embracing new tech and opportunities in advertising
The firm's VP of sales will be speaking at Pocket Gamer Connects London, which takes place on January 20th to 21st
Game Design
Designing games for global audiences and different cultures
Innovecs Games’ Svitlana Rumiantseva shares how stories, art and tech can all be impacted by cultural differences
Global Trends
My.Games CEO Elena Grigorian: "The mobile market is fighting for margins at all costs"
We catch up with industry leaders to get their insights on the state of play in the games sector
Hybridcasual
An inside look at Funcell’s Trash Tycoon growth strategy
Funcell CEO Abhishek Malpani shares on the development of the game and working with a publishing partner
Speaker Spotlight
Filuta AI's Filip Dvorak on the rise and rise of AI
Filuta AI founder Filip Dvorak explains why generative AI is not the holy grail of artificial intelligence and why composite AI may offer developers even greater opportunities
The Next Revolution
Tech revolutions in game development: First engines, now backends
A look at how off-the-shelf backends have matured, mirroring the historic shift that took place in game development environments
Speaker Spotlight
Media Bodies' Sara Guerola on the power of podcast marketing in games
"We're at a place where influencer marketing has become more stable and acceptable, and Podcasts are the natural next step"
Gaming Empire
Scopely's secret sauce
How the Monopoly Go developer built its $10 billion empire and where it goes from here
Speaker Spotlight
AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond
"One of the biggest challenges for gaming companies is finding that delicate balance of monetising their apps in an effective manner, while still providing an enjoyable user experience..."
Marvellous Mena
"Our ultimate goal is to make web gaming seamless, scalable, and more accessible for developers worldwide"
Playgama founder Dmitry Kachmar talks funding, HTML5 popularity, influx of investment in the MENA region and more
Very Big Indie Pitch
The Big Indie Interviews: Record Games on their award-winning social music game Starstruck Galaxy
Music battles, rhythm games, and community combine in this PGC Helsinki pitch competition second place winner from an English indie developer
Studio Journey
How Scopely's cultural tenet of 'iterate to greatness' led to $10bn in revenue
Pocketgamer.biz catches up with Scopely Co-CEOs Walter Driver and Javier Ferreira as 2025 kicks off
Speaker Spotlight
East Side Games' Elin Jonsson on building successful brand partnerships
"Many companies rush into brand integrations or IP partnerships without fully understanding the brand’s identity"
Browser Based Games
“Conflict of Nations is as multi-platform as any other website, and that has been a challenging but instrumental factor of its success”
Dorado Games’ head of product Oliver Kutnik shares on the decade long journey of Conflict of Nations
Live Ops Advice
SciPlay on why your live ops strategy will make or break your mobile game
SciPlay’s group vice president, US games Cameron Stewart shares on the transformation and future of live ops
Speaker Spotlight
Xsolla’s Chris Meredith on game changing trends and the EU’s Digital Markets Act
“In the next 12 months, a key trend will be the shift towards hybrid monetisation models.”
Stories To Watch
The big games industry trends and stories to watch in 2025
A look at a few of the key stories to keep an eye on this year
Trends
The evolution of pull-the-pin: Why is this a good thing for the games industry
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Predictions
Games industry predictions for 2025 part three: Rewarded UA, the year of AI, and price pressure on Western devs
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
Predictions
Games industry predictions for 2025 part two: More layoffs, the future of UA, and HTML5 explodes in popularity
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
Predictions
Games industry predictions for 2025: Generative AI, games as ecosystems, and thrive in '25
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
New Year
Mobile Mavens' New Year's resolutions for 2025 part two: Healthy lifestyles, greater accountability, and long-term thinking
The Mobile Mavens share their ambitions for the coming year
New Year
Mobile Mavens' New Year's resolutions for 2025: Prioritising transparency, valuing developers, and work-life balance
The Mobile Mavens share their ambitions for the coming year
Year In Review
Mobile Mavens' highlights and lowlights of 2024 part two: "The competitive UA landscape has been particularly intense"
The big names in the industry tell us how a challenging year in the industry went for them and their business
Year In Review
Mobile Mavens' highlights and lowlights of 2024: "While 2024 has been a tough year, I remain optimistic"
The big names in the industry tell us how a challenging year in the industry went for them and their business