Why government support is key to games industry growth, and Uma Musume: Pretty Derby's global launch | Week in Views

Why government support is key to games industry growth, and Uma Musume: Pretty Derby's global launch | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

“We're not just building games, we're building habits”

“We're not just building games, we're building habits”

UMX Studio CEO Ali Alharbi on the developer's 11th anniversary, studio growth, Jetapult funding and lessons learned

Why the future of game studio success is operational, not just creative

Ops + Creative = Games

Why the future of game studio success is operational, not just creative

'When everyone has access to the same powerful tools, the same distribution channels, and the same marketing megaphones, how do you stand out?"

How Suitsme’s Gala Iefremova is driving growth in fashion games and building opportunities for women

Industry Insights

How Suitsme’s Gala Iefremova is driving growth in fashion games and building opportunities for women

CEO & founder of w7g Gala Iefremova shares on how the fashion genre is adapting beyond a niche and supporting women in games

Mind Candy CEO talks Moshi Monsters comeback: New mobile game, toys and merch are

Moshi Monsters Mobile

Mind Candy CEO talks Moshi Monsters comeback: New mobile game, toys and merch are "all on the table"

Christianne Amodio reveals the value of fan feedback and the "outpouring of support" since the Moshi Monsters comeback Kickstarter was targeted with fake pledges

Maliyo Games founder Hugo Obi talks investing in talent, funding challenges and launching MaliyoCon

Marvellous Mena

Maliyo Games founder Hugo Obi talks investing in talent, funding challenges and launching MaliyoCon

"Mobile gaming today is more like running a media company than launching a static product"

Kickstarter's curious campaigns, Finland's new immigration rules, and why publishers love solitaire | Week in Views

Kickstarter's curious campaigns, Finland's new immigration rules, and why publishers love solitaire | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

How the generative AI revolution is changing games

How the generative AI revolution is changing games

Reality and opportunity converge to spark industry disruption

David Olim explains how FootAR is reinventing the live sports experience through augmented reality

The Future Of Football?

David Olim explains how FootAR is reinventing the live sports experience through augmented reality

FootAR was recently awarded "Best Application of the Year" at VRAR Expo China. CEO David Olim explains why the augmented reality app is so revolutionary

Why Flexus doesn't set hard development deadlines

Behind The Scenes

Why Flexus doesn't set hard development deadlines

Flexus founder Semyon Kozyura on why new games aren’t built on deadlines but on originality and vision

How Rockbite Games transformed its idle game into an idle RPG

Behind The Scenes

How Rockbite Games transformed its idle game into an idle RPG

Rockbite founders Avetis Zakhaeyan and Gevorg Kopalyan share how Idle Outpost evolved from a niche trading game into a deeper idle RPG and what comes next

How Playtika tackles its evolving IP partnerships

How Playtika tackles its evolving IP partnerships

We caught up with Solitaire Grand Harvest general manager Roi Glazer to discuss the power of of brand partnerships

Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views

Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Apple Games and the future of iOS gaming

What Do Developers Want?

Apple Games and the future of iOS gaming

Apple's big moment wasn't quite to be. Developers react with their wish list for the App Store and iOS gaming

Mobile Mavens: Apple Games reaction and a feature wish list for the App Store

Mobile Mavens: Apple Games reaction and a feature wish list for the App Store

Industry experts give their opinions on this week's announcements and what the iPhone giant can do to win over developers

Nice Plans Studio's ambitions to independently scale a new shooter in a challenging mobile market

Strong Soft Launch

Nice Plans Studio's ambitions to independently scale a new shooter in a challenging mobile market

Co-founder and CEO Roman Malakhov talks metrics, ambitions and becoming a "fully independent studio"

Win or lose: Mastering the art of mobile game balance and monetisation

Industry Insights

Win or lose: Mastering the art of mobile game balance and monetisation

Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities

6 takeaways from PGC Barcelona: A bustling industry hub, DTC hits overdrive, and AI hype continues

Conference Roundup

6 takeaways from PGC Barcelona: A bustling industry hub, DTC hits overdrive, and AI hype continues

A look at some of the trends and key talks from our debut conference in the Catalonia capital

Mobile Mavens: Direct-to-consumer strategies for an open App Store

Mobile Mavens: Direct-to-consumer strategies for an open App Store

We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead

How Codecks is building a games-focused project management tool teams actually want to use

Playful Project Management

How Codecks is building a games-focused project management tool teams actually want to use

"These tools just can't focus on what we actually need because they're too busy trying to be everything to everyone"

Zynga's failed cross-platform ambitions and Nintendo Switch 2's global launch | Week in Views

Zynga's failed cross-platform ambitions and Nintendo Switch 2's global launch | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Apple’s big moment

Apple’s big moment

Will the tech giant make a big statement at WWDC or pretend the world hasn't changed?

Driving growth in Portugal’s games industry

Portugal's Games Strategy

Driving growth in Portugal’s games industry

António Jardim Fernandes, executive director of the Dorisol Hotels group and president of ACIF-CCIM, talks about Portugal’s role in the growth of the global games industry

FTC drops the Microsoft Activision antitrust case and mobile games have returned to growth | Week in Views

FTC drops the Microsoft Activision antitrust case and mobile games have returned to growth | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Candy Crush Solitaire has

Sweet Solitaire

Candy Crush Solitaire has "surpassed internal business expectations"

King business director of new games Anna Busquet talks development, design philosophy and "rigorous testing" behind the company’s first global launch in five years

Barcelona, here we come!

Barcelona Beckons

Barcelona, here we come!

A look ahead to the debut of Pocket Gamer Connects in the vibrant Spanish city

DTC evolving fast after App Store ruling as web shops alone leave

DTC evolving fast after App Store ruling as web shops alone leave "a lot of untapped potential on the table"

Appcharge chief marketing officer Gil Tov-Ly talks Epic vs Apple, the implications for DTC and the latest tools bolstering conversion

VCs launching credit funds: Opportunities and conflicts

Industry Insights

VCs launching credit funds: Opportunities and conflicts

Mobile Finance Collective's Martin Macmillan on the growing trend of venture capital firms launching credit funds to finance user acquisition

How UA expert Claire Rozain scales creative production with AI

Industry Insights

How UA expert Claire Rozain scales creative production with AI

Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th

Sandsoft CEO on how a cohesive national strategy could level up Spain's games industry

Barcelona Beckons

Sandsoft CEO on how a cohesive national strategy could level up Spain's games industry

We speak to Sandsoft CEO David Fernandez about Barcelona's bustling games hub and what it needs to continue growing

Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views

Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

CrazyGames' Rabia Dincer on the untapped potential of the humble web browser

Speaker Spotlight

CrazyGames' Rabia Dincer on the untapped potential of the humble web browser

"Building a great game, then figuring out monetisation and audience later. In today’s landscape, that’s backwards"

Fortnite returns, what now for the mobile market?

Consequential Comeback

Fortnite returns, what now for the mobile market?

Fortnite's return to the US App Store has far-reaching consequences

Rovio's ambitions to become a key player in Barcelona's dev scene

Barcelona Beckons

Rovio's ambitions to become a key player in Barcelona's dev scene

We speak to Rovio VP of marketing Luis de la Camara about the Angry Birds developer's Spanish operations

How Barcelona became Scopely's largest games hub

Barcelona Beckons

How Barcelona became Scopely's largest games hub

We speak to the Monopoly Go developer's director of operations Néstor Pequeño about its Spanish expansion

How to launch a new game in 2025

How to launch a new game in 2025

Our Mobile Mavens share insights and advice on launching a new game in today’s market

Why investor Jetapult is building AI platform GamePac

Why investor Jetapult is building AI platform GamePac

“Our philosophy is that tools should adapt to the studio, not the other way around," said Jetapult CEO Sharan Tulsiani

Can Squad Busters 2.0 hit the mark for Supercell?

Kill Your Darlings

Can Squad Busters 2.0 hit the mark for Supercell?

A look at the game's early failings and whether "kill your darlings" should apply to live games, too

Anyone for eTennis? An interview with Roland-Garros' Aymeric Labaste

Game Set And Match

Anyone for eTennis? An interview with Roland-Garros' Aymeric Labaste

Aymeric Labaste, Director of International Development at Roland-Garros tells PG.biz about the company's approach to eTennis and why Tennis Clash might be the future of fandom

A legal breakdown of what happens next in the Epic Games vs. Apple case shaking up the mobile market

A legal breakdown of what happens next in the Epic Games vs. Apple case shaking up the mobile market

Futura Digital partner Alexandra Kurdyumova and associate Nazar Volkov analyse the latest ruling opening up the App Store

Kiro'o Games' lofty ambitions for the African games market

Kiro'o Games' lofty ambitions for the African games market

Madiba Guillaume Olivier discusses the studio's upcoming mobile game, $1m funding goal, and its vision for the future of games in Africa.

Seven years of Zoo 2: Animal Park: Longevity, season passes, and the importance of new content

Seven years of Zoo 2: Animal Park: Longevity, season passes, and the importance of new content

We speak with Zoo 2: Animal Park’s project manager Bernd Willuhn about the game’s long-term appeal, remaining accessible to newcomers and more

Iyad Alsabouni on developing deeper experiences and more meaningful connections with players

Speaker Spotlight

Iyad Alsabouni on developing deeper experiences and more meaningful connections with players

"My advice would be to invest in user-centred design. Games that connect with players on an emotional and aesthetic level build lasting communities."

Squad Busters 2.0:

Squad Busters 2.0: "I’d say this is the biggest change to a game of this scale from Supercell and possibly ever"

Supercell head of marketing Rob Lowe and head of Squad Busters Johnathan Rowlands share insights on the latest update, reflecting on the game’s performance in its first year

Kanessa Muluneh on Rise of Fearless, play-to-earn mechanics, and tapping into Africa’s mobile audience

Marvellous Mena

Kanessa Muluneh on Rise of Fearless, play-to-earn mechanics, and tapping into Africa’s mobile audience

"I want to unlock doors that have never been opened before."

Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views

Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

How Tripledot's AppLovin deal is positioning it as a major global force in mobile games

Major Acquisition

How Tripledot's AppLovin deal is positioning it as a major global force in mobile games

We speak with Tripledot CEO and co-founder Lior Shiff on the $800m acquisition of AppLovin’s games business

The industry reacts to landmark ruling against Apple's App Store payment policy: Part two

The industry reacts to landmark ruling against Apple's App Store payment policy: Part two

Our Mavens share their insights on what this means for the industry and what may happen next

Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views

Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

DTC industry leaders weigh in on the Apple App Store ruling

DTC industry leaders weigh in on the Apple App Store ruling

The industry responds to Apple’s ruling that could change the face of mobile monetisation