Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Level Design
How King builds tournament levels for Candy Crush All Stars
Lead level designer Therese Sander gives us a behind the scenes look at how Candy Crush All Stars levels are designed for the high-stakes competition
Magic And Mysteries
Jam City talks Harry Potter: Hogwarts Mystery’s seventh anniversary and the power of storytelling
General manager Bryan Shaw and product lead Nicole Adams discuss immersion, loveable characters and bespoke brand alignment
Cross-platform
Inside Once Human's mobile expansion
Starry Studio's Sun Xiangyu reveals how Once Human transitioned from PC to mobile
Week In Views
What an IPO means for Discord, Pocketpair challenges Nintendo, and Switch 2 fuels apps surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Dma Hits
The EU deals out tepid DMA fine to Apple, but potentially meaningful change
The European Commission is trying to enforce its rules. What happens next?
Long Term Strategy
Behind the scenes: How teamwork and strategy have sustained Clockmaker for over a decade
Belka Games' Anna Bobrikova looks at the structure, culture and strategy behind Clockmaker
Speaker Spotlight
UKIE CEO Nick Poole on what it really takes for an indie game to succeed globally
"The industry has faced some tough times lately and we need honest conversations about how to build resilient teams and foster inclusive workplaces"
Earth Day
“The time for taking drastic action is now and it starts with all of us"
TreesPlease Founder and CEO Laura Carter discusses how games can be used for good in the battle against climate change
Transmedia
A Minecraft Movie and The Last of Us fly the transmedia flag
A look at the successes and failures of games spinning off into other entertainment mediums
Marvellous Mena
How Steer Studios launched Grunt Rush while training a new development team
"We juggled training the team, building production pipelines, and developing the game all at once, whilst gradually bringing in experts throughout production to support."
Interview
SuperPlay's CEO on launching Disney Solitaire and delivering back-to-back hits
"We don't develop something not to launch it. We develop something to go all in and make it a top-grossing title"
Decade Of Growth
A decade of Elvenar: €200 million in revenue and still growing
Product manager Anna Sieprawska speaks on a decade of the fantasy city-builder, offering insight on the games longevity
Web3 & Ai
Saga’s Rebecca Liao on how AI agents can power mobile game retention
Saga’s CEO on bringing a Hero Hunters game character to life
Week In Views
Supercell's investment push, Minecraft movie rakes in $301m, and industry M&A hits $6.6bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Global Divisions
Political maelstrom: Trade wars and rivalries are shaking up games and tech
How the week's upheavals are creating uncertainty as to what happens next
Mobile Mavens
Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?
As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release
Supercell Investments
Why Supercell wants to invest in games companies
Supercell Investments lead Jaakko Harlas tells PocketGamer.biz what its looking for, what it offers, and taking more shots at goal
From Tv To Games
How Netflix and Charlie Brooker are turning Black Mirror into more than just a TV show
Black Mirror creator Charlie Brooker and Netflix’s GM of narrative games Sean Krankel share details on the collaborative process behind the new game Thronglets
Mena Month
The opportunity for anime games in MENA
Tamatem group product manager Shorouq Ghneim discusses the company's launch of Land of Heroes and anime's popularity in the region
Entrepreneur Insights
From zero to €1.6 million: The "no-BS" guide to solopreneur freedom
UA and marketing expert Matej Lancaric shares what actually matters when building your own business
Mena Month
How Savvy aims to grow its games empire after $3.5bn Niantic deal
PocketGamer.biz speaks to CEO Brian Ward about buying the Pokémon Go developer Niantic, how it works with Scopely, and its plans outside of mobile
Long-term Success
My.Games on evolving War Robots into a billion-dollar franchise
Executive producer Boris Burangulov reflects on the long journey of War Robots from live ops to expanding the IP
Fixing The Bad Ads Problem
Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Living Characters
Flipping the script: How Operative Games is reinventing interactive storytelling with AI
Industry veterans Jon Snoddy and Jon Kraft discuss their new startup bringing persistent AI game characters into your everyday life
Week In Views
Netflix Stories cancelled, Supercell expands into film and TV, while Nintendo Switch 2 gets a launch date | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Trade Wars
Trump tariffs bite just as the games industry was getting back on its feet
Ampere Analysis' Louise Wooldridge discusses the potential impacts on the sector
Supercell Speaks
Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas
Paananen speaks with a16z speedrun to give advice and talk Supercell history
Jobs In Games
Jobs in Games: Why InnoGames’ Marc Morian left the games industry and what brought him back
In this series, we highlight the talented team members working in the games industry and how they got their break
Marvellous Mena
Lobah on raising $12m and the opportunity for culturalised games in MENA
We talk with Lobah head of product and partnerships Ibrahim El Kawam fresh on the back of the studio's big-money investment
Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Platinum Partner @ Pgc
GeeMee at PGC SF: connecting, innovating, and powering revenue growth
"There's a growing acknowledgement of the need for ad solutions that better consider both technical implementation and user experience."
Mobile Mavens
Mobile Mavens: How serious is market saturation and is it an excuse for failure?
We asked industry experts their opinions on market saturation and how big or little its impact is
Gdc Interview
How Status created a million-user AI social simulation in a month
Feed of dreams: WishRoll’s CEO on hitting 500,000 daily active users by letting teenagers role-play as influencers in their own fantasy worlds
Historical Perspective
Kelly Vero on women's overlooked contributions to games and tech
The game industry veteran's new book traces the path of women innovators from ancient Egypt to modern developers
Week In Views
Tencent props up Ubisoft leadership, and Pokémon gets the LEGO treatment | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
The Future Of Iap
Monetisation trends 2025: Insights from Elevatix CEO Kseniia Maiboroda on revolutionising IAPs
Find out why the Elevatix CEO believes the future of mobile gaming lies not just in profitability but in building trust and lasting relationships with players
Aliexpress Gaming
Games of AliExpress: Play-to-earn and the future of shopping
Department of Play's Will Luton provides a deep dive into the retail site's mobile game strategy
Industry Insights
Million Victories' big year and ambitions for a billion dollar future
CEO Benoit Ducrest shares the highlights of 2024 and the teams even bigger ambitions for the future
New Studio
Space Ape vets launch Offroad Games
New studio takes Space Ape-developed titles Chrome Valley Customs and Fastlane: Road to Revenge with it
High Stakes
How Playstack bet on Balatro and won big
Playstack CEO Harvey Elliott shares a behind the scenes look at the journey of Balatro
Marvellous Mena
Sandsoft's CEO on the publisher's hybridcasual evolution and global expansion
David Fernandez Remesal discusses the publisher's journey throughout the past year and its plans for 2025
Gdc Takeaways
Five takeaways from GDC 2025: A quieter year, AI was the big trend, and the engine wars go silent on the show floor
The impact of a challenging few years and an industry in transition was reflected in the show's attendance and on the show floor
Industry Insight
"Do not raise money to develop a game. Raise money to sell a game"
EGDF president Hendrik Lesser comments on new and existing European games industry issues, but offers advice on making it to 2026
Marvellous Mena
"The most accessible platform to reach South Africans is mobile"
Pineapple on Pizza CEO Kushal Jeethendra Sithlu discusses upcoming mobile titles, localisation efforts and funding challenges
Speaker Spotlight
CrazyGames' Rabia Dincer on why web gaming can democratise access to high-quality games
"Keep an eye on the growth of web gaming, which could democratise access to high-quality games without the need for expensive hardware"
Week In Views
Alternative app stores aren't offering anything new for users, and Sonic Rumble insights | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Full Capability Studio Partners
Developer relations through East Side Games' lens
Wally Nguyen, the Chief Revenue Officer of East Side Games talks to PG.biz about the importance of identifying developer partners and 'full-capability studios'
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Speaker Spotlight
Filuta AI CEO: "The biggest opportunities lie in AI-assisted game development, procedural content generation and intelligent automation"
Filuta AI CEO and founder Filip Dvorak is set to discuss game testing with planning agents at PGC San Francisco 2025