Funding Overdrive
Games industry investment heats up ahead of PGC and GDC
Money streams into the sector ahead of one of the biggest weeks in the sector's calendar
Speaker Spotlight
Web shops, DTC experiences and creating value for players: Stash's Archie Stonehill talks top tips ahead of PGC San Francisco
Stonehill is set to give a talk titled How to Steer Players to Your Web Shop (Without Breaking the Rules!)
Ready To Rumble
Behind the scenes of Sonic Rumble's delay, development and the Rovio x Sega partnership
Rovio's head of beacon growth Veli Kiviaho teases crossover content and a desire to reach "busier players"
Speaker Spotlight
Aghanim's Conor McLaughlin on why direct-to-consumer will be a game changer
"The single biggest opportunity right now in mobile gaming is direct to consumer. There is no debate. The question is how to do it effectively."
Motorised Mayhem
TinyBytes CEO Andres Constantinidis on Massive Warfare, Battle Cars and why the numbers just keep going up
From Massive Warfare's 70 million downloads to Battle Cars 100 percent monthly revenue growth, TinyBytes focus on motorised mayhem is setting the mobile games world on fire
Transmedia
Making alternative app stores appealing to players: Amilova's plans to build a transmedia community
PocketGamer.biz speaks to ChibiPhoenix CEO Adrien Bacchi about its ambitious plans to extend its platform for manga and comics to games
Interview
How STAN aims to become India's Discord
STAN CEO and co-founder Parth Chadha talks building a Discord competitor, untapped opportunities, and identifying gaps in India's games industry.
Lta X Mmm: Game On!
LTA + Next-Gen MMM = winning growth strategies across search, TikTok, and beyond
GAME ON! Get Kochava and TikTok’s Gaming Growth Guide to Level Up Your ROAS
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
M&a
It was Tripledot?! What the UK studio's acquisition of AppLovin's games business means
The mystery buyer was revealed this week
International Women's Day
How Drest relaunched on Unity to merge fashion with gaming
As part of International Women's Day 2025, we speak to Drest founder and co-CEO Lucy Yeomans about her career and founding a fashion gaming company
International Women's Day
"Establishing credibility was my biggest hurdle as a young entrepreneur"
As part of International Women's Day 2025, we speak to WalkMe Mobile Solutions CEO Lígia Gonçalves about building her own company
International Women's Day
"Inclusion isn’t just a nice-to-have, it’s a core part of how we create better games"
As part of International Women's Day 2025, we speak to King's Marta Cortiñas about her career and work on Candy Crush Solitaire
Capturing Audiences
Why people click: The power of creative hooks
Supersonic creative lead Giacomo Maragliulo details how mobile game creatives make players click
Ai Legal Guide
Smart AI use: A guide for game studios
Futura Digital's Alexandra Kurdyumova and Valeria Gziryan delve into the legal and development issues surrounding generative AI in games
A New World
Ludia plots M&A and hiring spree after Jam City exit
CEO Jimmy Gendron discusses the Montreal company's ambitions to build "the next leading independent publisher in Canada"
Week That Was
New studios emerge, and Pokémon Sleep hits $150m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Market Challenge
Can alternative app stores break through?
Amazon shuts down its Android App Store and Epic third-party revenues are down on PC. What next for alternative marketplaces?
Build Your Creator Programme
Building a world-class creator programme: key insights from Nexus CEO Justin Sacks
Justin Sacks, co-founder and CEO of Nexus explains why creator programmes are now a ‘must-have’ for live service games
Sponsored
In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Georgina King, Business Manager of Ads at Scopely
Industry Insights
Boosting app engagement with retargeting: Proven tactics for games and beyond
Mintegral’s Jenny Lin shares why retargeting is such a popular tactic for games and e-commerce companies
Marvellous Mena
“We aim to merge games with Africa’s finest tunes and rhythms''
Weza Interactive Entertainment CEO and co-founder Odongo George Ahere discusses mobile rhythm game Riziki, funding challenges and tapping into the African market
Week That Was
When big acquisitions fail, the resurgence of card games, and Niantic's wildfire relief donations | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Trends Report
Developer Trends Survey: Layoffs, rising UA costs and lack of investment key concerns as industry hopes for better 2025
We delve into our Mobile Games Developer Trends Survey Winter 2024/25 report for key insights and industry sentiments
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Game Law
Career insights on breaking into games law
"It was my student radio and journalism experience that had caught the eye of the hiring team, less so my degree"
Week That Was
Who will buy AppLovin's games studios, Olympics esports delayed, and DeNA's profits surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Supercell Strategy
Supercell: The old versus the new
"We believe that creating new games is an essential part of a games company," says Supercell CEO Ilkka Paananen
Global Trends
Outfit7's Jernej Česen: "Mobile gaming isn’t just about fun gameplay anymore, it’s about creating lasting memories"
We catch up with industry leaders to get their insights on the state of play in the games sector
Marvellous Mena
"Mobile web-based gaming is set to play a significant role in our future"
Sea Monster Entertainment CEO and co-founder Glenn Gillis discusses impact games, EdTech in Africa, funding challenges and building a climate resilience game
Industry Insights
How game development teams identify and hire the right junior analysts
Azur Games’ Maxim Kozhnov explains how logical thinking can outweigh technical skills when hiring analysts
Week In Views
UK rejects calls for stronger consumer protections and Nintendo's Fire Emblem Heroes hits $1.3bn in revenue | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Sweet Treats
King's new release puts a Candy Crush twist on a classic card game
Executive producer Marta Cortinas shares on the development journey of Candy Crush Solitaire
Sponsored
Mastering non-conventional UA channels - emergence, growth and trends for 2025
How important are non-conventional user acquisition channels in the game marketing mix today?
Demographic Insights
The reward(ed) generation: What Gen Z’s financial trends mean for your mobile games studio
ZBD’s Ben Cousens shares insight on how to capture the Gen Z audience
Week In Views
Marvel Snap lands new publisher and Pokémon Sleep surpasses $140m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Very Big Indie Pitch
Club Soko's unique style wins the Very Big Indie Pitch at Pocket Gamer Connects London
Find out who took the top three spot at PGC London's big indie pitching content
Storytelling Reinvented
Reimagining Storytelling: How AI Makes Narratives More Personal and Interactive
Storytelling has always been about connection - through books, films, or games - Talefy explains how AI can help make those connections deeper, stronger and more personal
New Studio
NextBeat CEO Simon Hade on spinning out from Space Ape Games and a “music-first” future
The team intends to launch a rock and mental focused rhythm game as well as creating new music games and having a focus on wellness and education
Hybrid Monetisation
Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025
In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025
Ai Advances
Practical AI: How Sifor Games harnessed genAI tools to build its games
"AI can help level the playing field for indie developers"
Partnership
Homa and Gnarly Game Studio on surpassing 100m downloads through the power of collaboration
Homa and Gnarly Game Studio released the action FPS game Agent Hunt and Frontline Heroes together
Week In Views
PGC London’s hot topics from GTA 6 hype to insights on AI, alternative app stores and UA | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Women In Games
From Space Ape to Ubisoft and beyond: Saikala Sultanova shares her decade-long marketing journey
Liftoff invites inspirational women to discuss their achievements, challenges and aspirations. This time, we hear from Saikala Sultanova, Co-founder of the UA Society.
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
"The next big opportunity in mobile is out-of-game engagement"
"The next big opportunity in mobile is out-of-game engagement which enhances the gameplay experience"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Speaker Spotlight
BoomBit's Kamil Kufel on the application of AI in business intelligence
"I believe many studios still don’t use AI enough or don’t realise how beneficial it can be in many areas. At BoomBit, almost all teams leverage AI to optimise some processes"
Speaker Spotlight
Alla Tytarenko on why speaking a common data language is crucial for every developer
"A unified approach to data isn’t just operationally efficient - it’s a catalyst for your product’s success"