Kindle Fire launch prompts biggest ever day for Amazon's e-readers

Such is the broad base of Amazon's business, it's entirely possible the online retail giant could be soaring in one sector only to slump in another.

Indeed, while the firm's Q3 financial report missed expectations revenue down 73 percent to $63 million Amazon's renewed Kindle business was cited as a top performer.

Biggest order day ever

"September 28th was the biggest order day ever for Kindle, even bigger than previous holiday peak days," said Amazon founder and CEO Jeff Bezos.

"We introduced Kindle Fire for $199, Kindle Touch 3G for $149, Kindle Touch for $99, and our all new Kindle for only $79."

Bezos claimed it's not just Fire that's been a star performer, however.

"In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we're seeing with Kindle Fire pre-orders, we're increasing capacity and building millions more than we'd already planned."

[source: Business Wire]