Global Lowdown
Unity's David Helgason and Kabam's Chris Petrovic lead PGC Helsinki's East Meets West track
The essential world market overview is back, bigger and better
Category Conscious
How to advertise to the Indian market
Locally grown knowledge
Moving Pictures
AdColony's Thorbjörn Warin on best practices for video ads
Short and to the point
Unconsole
Browser-based AirConsole energises microconsole slump
A new type of browser-based console is born
Guilt Trip
Bugbyte on how it's using push notifications to attack pirates' conscience
Sales up 15 percent
Oops
UPDATE: Machine Zone CEO sues Kabam after party banter turns sour
A Casual Connect party has sparked a lawsuit
Foundational
A history of Finland's mobile games industry: It started with Snake
The Garden of Eden
Hot Five
Designing a successful app store icon, Hearthstone's mobile woes and Retention 101
The most-read stories of last week on Pocket Gamer.biz
Big Spenders
Amazon's Mike Hines on how the top 50 games are driven by superfans
Keep your fans close
And The Winner Is?
What's the point of the IGF Awards anyway?
The Indie Mavens ponder its value
Bigger Things To Come?
League of Legends dev Riot Games makes time-limited debut on mobile
Live for one month only
Market Liquidity
TROPHiT announces its revolutionary virtual item exchange network
Re-engage through re-use of old assets
Spice It Up
HandyGames heats up Clouds & Sheep with branded hot chilli sauce
New merchandise angle
From The Horse's Mouth
#PGCHelsinki speaker Peter Willington on trends in mobile games PR from a journalist's point of view
What to expect at PG Connects Helsinki 2015
Reward Drive
POKKT on how to make the most of reward-based advertising
How to win friends
Primal Scream
Are mobile games with an 'action mouth' icon more successful?
IronSource reckons so
On The Up
NetEase posts 63% revenue surge in Q2 to $780 million
Fantasy Westward Journey and Blizzard licences lead
Nio Beginnings
N3TWORK acquires Swedish studio Nio Games to produce a new breed of mobile games
Euro Vision
Can't Beat The Original
Tencent pulls its version of hit game Tower of Saviors as players reject harder monetisation
Mad Head's original version remains popular
Flash Hit
Miniclip's Agar.io was most downloaded iOS game during July 2015
App Annie does its monthly roundup
Pitch Up And Pitch
How indies can get into Pocket Gamer Connects Helsinki 2015 for free
Limited offer ends midnight Friday 21 August
Cutting Edge
Pixel Toys on moving out of its startup phase with Warhammer 40,000: Freeblade
Gunfinger developer talks growing pains
Ad-vantage
How best to monetise freemium gamers, according to Google
IAPs are not the only way
Hey Small Spender
Kids' mobile games worth nearly 8% of global market
A new SuperData report looks at the children's mobile games market
Lonely Hearts
Fallout Shelter launches #DateADweller UA Tinder campaign
Bethesda tries a more usual brand of UA
Monster Mash
Japanese free-to-play RPG Monster Strike earns $4.2 million a day
Something has risen in the east.
The Iap Inspector
Dark Ages: The monetisation of Age of Empires: Castle Siege
IAPs from the players' perspective
A Golden Ratio
How Glu Mobile balances UA spend and in-game advertising revenue
Spend vs Save
App-y Days
Google, Amazon and Microsoft talk app store best practices
Get noticed and make money
Hockedoff
Clint Hocking leaves Amazon Game Studios for reasons unclear
Former Valve and LucasArts man departs
Myriad Devices
How Testbird worked with DeNA to prime One Piece for Chinese success
Fixing critical bug
Finding Audiences
Ex-Lionhead man Keith Anderson joins Wargaming to run European marketing
Connecting players to games
Case Closed
Hothead Games settles with Glu over Deer Hunter 2014 copying claim
Payments are now ongoing
Making Of
Cocktails and IAPs: The making of Paradise Bay
We go behind the scenes of King's latest game.
Keep Them Coming Back
The four pillars of retention
Bee7's John Rankin wants you to read to the end
Drain Pain
Hearthstone on mobile could be losing Blizzard millions
Players switching from PC to mobile may be costing Blizzard.
Dynamic
F2P market is evolving faster than game diversity, argues #PGCHelsinki speaker Lasse Seppanen
What to expect at PG Connects Helsinki 2015
Om Nom Knowledge
How Zeptolab distilled 150 ideas into 50 prototypes, 5 soft launches, and one King of Thieves
There's no pleasing some people
Indie Ideas
Her Story dev, Boomlagoon, Tilting Point and The Guardian give Indie Inspiration at PGC Helsinki
Details of developer-focused track revealed
Incubate
Why Stugan is the accelerator every indie developer needs
Nestled in the Swedish woods, a new type of accelerator has been created
Bird Brand
Rovio's Mighty Eagle Peter Vesterbacka on why brands are best
As since proved by Angry Birds 2
Core Move
iDreamSky invests $10 million into US core dev Rumble Entertainment
Big bet
Expanding The Nest
Rovio spreads its wings with new country director for India
Anurag Sachdeva is taking Angry Birds east.
Hot Five
DeNA discusses Nintendo deal, and King's profit drop while Com2us gains
We round up the top five stories of last week
Ua Play
MMX Racing looks to boost install rates with PlayCanvas playable 3D ads
Early engagement
Broader Vision
Why we need more games without Nolan North's voice in them
Carter Dotson is diversifying
Istanbul-built, China-bound
iDreamSky snaps up Chinese publishing rights for US hit Toy Blast
Will its healthy US grossing translate Eastward?
Step Up
MobilityWare promotes former COO Jeff Erle to CEO
The California firm shaping up for the future
Sweet
Friday Flashback: Candy Crush Saga revealed as the second 'billion dollar' mobile game
Puzzle & Dragons has a rival
Growth Area
With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars
Sticky eyeballs