Guide To Ua
Marketing
Game Marketing Analysis
Don’t blame marketing for product failures
Why the product is a key part of the marketing
Marketing Avenues
Mobile Games University - Indie Marketing 101: Where and how to promote your game
We take a look at the marketing avenues open to indies
Ua Strategy
Knowledge Base - UA 101: How to put together your mobile user acquisition strategy
Make the most of your money and maximise your game downloads
Ua Overview
Knowledge Base - UA 101: An overview of the different types of paid user acquisition and ads on mobile
A breakdown of user acquisition types and which avenues you might consider
Best Practice
Mobile Games University - ASO 101: How to convert viewers to players with your app description
Pitching your game to potential players
Eye-catcher
Mobile Games University - ASO 101: How to make the most eye-catching app screenshots
A picture is worth a thousand words
Iconic Design
Mobile Games University - ASO 101: Perfecting your app icon design
How the right app icon can increase visits and conversion
Key Keywords
Mobile Games University - ASO 101: How to make the most out of your app store keywords
Improve your discoverability with keyword optimization
Namesake
Mobile Games University - ASO 101: How to choose the best app name
Why your app's name is important for ASO and SEO