And the winner is...
Jackpot Party x Carnival: Cruise A Day (SciPlay)
This award recognises the most impactful and successful marketing campaign, responsible for directly turbo-charging the growth of a game between June 2025 and May 2026. This can be through any medium, including online, TV, IRL or other.
And the other finalists for Best Marketing Campaign were...
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Barbie x Talking Angela (Outfit7)
MARVEL Strike Force 'Isn’t That Fantastic?' (Scopely)
Stumble Guys: Player Portrait Series (Scopely)
Subway Surfers City launch (SYBO Games)
The Division Resurgence launch (Ubisoft)
Toon Blast x Giancarlo Esposito (Peak)
Zynga x Survivor Season 50
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