Pley Partnership
Xsolla partners with Pley to expand browser game monetisation for mobile studios
The partnership targets monetisation gaps in markets with limited app store payment support
Company Profile
Xsolla
Website
www.xsolla.com/
About
Xsolla is a global video game commerce company, established in 2005. Specializing in video game industry services, it aids developers and publishers in funding, marketing, launching, and monetizing games on multiple platforms.
Based in LA, it serves major clients like Valve and Twitch.
Related People
Damon Marshall
SVP Mobile Growth & Partnerships
Inês Ramalho
Business Development Manager - EMEA
Sebastian Zechel
Senior business development manager
Lee Jacobson
Senior Vice President of Business Development
Chris Cheever
VP of Global Business Development
Serena Lipscomb
Public relations manager
Andrey Kalugin
MENA Regional Director
Berkley Egenes
Chief Marketing & Growth Officer
Rytis Joseph Jan
SVP global strategic initiatives and government relations
David Stelzer
President
Sam Gaglani
EVP of Global Business Development and Global Partnerships
Konstantin Golubitsky
CEO
Chris Hewish
President
Travis Anderson
Head of business partnerships
+11 more
Articles featuring Xsolla
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$1bn In D2c On Pc
Xsolla data reveals direct-to-consumer PC game transactions surpassed $1 billion in 2025
Transaction data across Xsolla's publisher network shows D2C on PC operating at scale across more than 1,000 games, an opportunity the market has historically overlooked
Pgc Barcelona
Direct-to-consumer in games: Promise versus reality
At PGC Barcelona, experts from Xsolla, Breeze and Worldline assessed how far the app stores have really opened up and whether D2C is paying off
D2c At Pgc Barcelona
The D2C window is open. Here's how mobile studios can walk through it
Berkley Egenes, Chief Marketing & Growth Officer, Xsolla takes a deep dive into the growing opportunities for European game developers to go direct to consumers.
Pgc Barcelona
Welcoming Xsolla as Diamond Sponsor for Pocket Gamer Connects Barcelona 2026
The two-day Iberian event returns for its second edition on June 15th and 16th
Region Guide
Download our free region report delving into the games industry across Spain and Portugal
Get the lowdown on the state of the market on the Iberian Peninsula ahead of Pocket Gamer Connects Barcelona on June 15th and 16th
Market Development
Inside Azerbaijan’s push to build a global games development ecosystem
Rytis Joseph Jan and Shahin Aliyev discuss building and scaling games studios in Azerbaijan’s emerging market
Region Guide
Learn all about the UK games industry with our free region report
Dive into the state of one of the world's oldest and largest games hubs in our new report, publishing in partnership with Xsolla
New Partnerships
Xsolla partners with Dubai Films and Games Commission to expand global opportunities for MENA developers
The partnership will create a Dubai-based studio accelerator program for game developers
New Partnerships
Xsolla partners with Skich to support alternative mobile game distribution
Xsolla becomes merchant of record for Skich mobile marketplace
Top 30
Xsolla partners with PocketGamer.biz for regional Top Game Maker reports
We’ll be celebrating the top developers and publishers across the UK, Nordics, Europe, China, Southeast Asia, MENA and more
Google Play Update Details
The true cost of Google's Level Up: What the fee table doesn't show
Google’s fee update looks simple, but the real cost shows up in lock-in, add-ons and rules
New Partnerships
Xsolla and CYGMA team up to grow Cyprus’ game development sector
The deal gives local studios access to global monetisation infrastructure and publishing support
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
Africa Is Mobile
Mobile leads as Africa’s games industry generated $2.29bn in 2025
Google Play continues to dominate mobile distribution across Africa, while Apple App Store retains a smaller but higher-value audience in select markets
Company Spotlight
Xsolla's bold rebrand signals a new era for game developer events
Xsolla will be demonstrating its new visual identity at PGC London on the second floor of The Brewery on January 19th and 20th
Titanium Sponsor
Xsolla kicks off two weeks of industry programming, community events and expanding support for global developers across the UK
Coordinated activations in the UK underscore Xsolla’s ongoing commitment to building all the things for the video community in Europe
All The Things!
Xsolla introduces new corporate identity, offers "all the things" developers could ever need
As Xsolla celebrates its 20th anniversary, the company is introducing a whole new corporate look and planning to make itself the ultimate toolbox for developers worldwide
New Partnerships
Xsolla and HP launch global ecosystem to train and support future game developers
Pilot programs will roll out in Saudi Arabia, Azerbaijan, and the UAE, targeting over 100,000 young creators
Xsolla State Of Play
Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8
Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies
Jobs Roundup
November 2025’s Movers and Shakers: Supercell hires and departures, Hutch's new CEO, Rovio promotions, and more
Our regular roundup of the mobile games industry's movers and shakers
New Era
An Epic deal for Google?
Epic and Google propose new rules for how you monetise your games
Expansions
Xsolla becomes resident of Azerbaijan’s Technopark as it plots local industry investment
The move strengthens Azerbaijan’s digital ecosystem with Xsolla’s global games commerce platform
Major Shift
Google Play injunction can "transform Android game economics"
Tech giant forced to allow alternative payment systems in the US until 2027 under court ruling in Epic Games case
Accelerator Programme
Xsolla and Scaffold Institute launch accelerator to help studios grow and monetise games
The 12-week programme guides developers in building a playable demo and publisher-ready pitch deck
Sponsorship Deal
Xsolla extends Stevenage FC sponsorship to 2028
Partnership with English football club will run until at least the 2027 to 2028 season
Speaker Spotlight
Speaker Spotlight: Sam Gaglani
"Make the game fun, the rest will follow"
Game Monetisation
Beyond microtransactions: The future of game monetisation lies in loyalty, not loot boxes
Xsolla’s Chris Meredith on moving beyond microtransaction towards player-first monetisation
Podcast
From offerwall to always-on: Xsolla’s take on player engagement
The PocketGamer.biz podcast team and guests give you the state of play, here's where to get it and what's inside this week's episode
Expanding Partnerships
DMCC and Xsolla announce Accelerator and Incubator Programme at Gamescom 2025
The new programme aims to connect MENA talent with global publishers and investors
Dtc Future
“Direct-to-consumer isn’t optional anymore”
Xsolla VP of monetisation products Artem Liubutov discusses the future of monetisation and getting players to your web shop
Dtc Revolution
FunPlus "forced to chase DTC” after IDFA deprecation
4X strategy specialist opted in to Apple's alternative business terms in the EU
New Offerings
Xsolla unveils Unity SDK to give developers more monetisation freedom
The move is part of Xsolla’s push to boost direct-to-consumer revenue across mobile, PC, and web
Strategic Move
Xsolla expands platform reach with SDKs for Windows Store and Epic Games Store
Partnership with Pley and Discord Bot launch expands cross-platform reach
Direct-to-consumer
Xsolla and Second Dinner launch new Marvel Snap Web Shop
Players Can Redeem the Global ‘WEBLAUNCH’ Code at Launch to Access Special Offers and Exclusive Rewards
New Partnerships
Xsolla partners with Defold to simplify in-game purchases for web developers
“This is a huge win for our developers heading into the Game Jam,” said Defold product owner Björn Ritzl
Pgc Barcelona
Who’s backing the big event? Meet the Pocket Gamer Connects Barcelona 2025 sponsors
Meet the leading companies that make our debut into Barcelona on June 3rd and 4th possible
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Acqusitions
Xsolla acquires Ludo to boost player engagement and revenue growth for developers
The move will see Xsolla integrate Ludo’s questing tool into its web shop and rewards solutions
Buy Button
Xsolla launches external payment option Buy Button for Mobile Games after Apple court ruling
A US court ruling on April 30th has dictated that Apple must allow external payment links in-app without taking a commission
Apple Policy
DTC industry leaders weigh in on the Apple App Store ruling
The industry responds to Apple’s ruling that could change the face of mobile monetisation
New Partnerships
Xsolla partners with Ukie to boost UK games industry and support developers
Primary focus is to focus is to improve monetisation and commercialisation strategies
Xsolla Report Q1 2025
Xsolla releases Q1 2025 report on the future of global gaming and game development: Analysis of metrics and emerging trends
Key topics include the global gaming market, mobile monetization trends, player engagement led by gen Z and gen alpha, and rising investments tools and platforms
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Purchasing Power
Xsolla launches direct-to-consumer publishing suite
The toolkit brings Xsolla's services into one place to drive web store sales
Event Partnership
Xsolla partners with Pocket Gamer Connects to support mobile developers in 2025
Games commerce company will provide expertise in direct-to-consumer monetisation to developers across the globe
Mena Guide
Seven reasons why you can't ignore the MENA market
Discover why the MENA region is becoming a global hotspot for business growth in the games industry
New Partnerships
Xsolla partners with AppsFlyer for improved web shop analytics and ad tracking
Deal aims to provide improved ad tracking for web shop purchases
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
Xsolla’s Chris Meredith on game changing trends and the EU’s Digital Markets Act
“In the next 12 months, a key trend will be the shift towards hybrid monetisation models.”