MMA releases mobile search white paper

The Mobile Marketing Association has released its latest white paper, focusing on mobile search.

It aims to give an overview of the mobile search market, including its differences from traditional web search. The paper also outlines the opportunities for operators and marketers.

Mobile search is an increasingly important area for mobile games companies, especially those with their own D2C WAP portals hoping to attract more consumers.

With numerous metrics showing sharp growth in mobile internet usage, now's probably a good time to get up to speed on what's happening with mobile search, and how you can capitalise on it.

You can find the white paper here.