Mobile-only focus powers Flurry to $25 million investment

App analytics specialist Flurry has just raised $25 million in the company's latest funding round, with the firm now openly pointing towards a potential initial public offering (IPO) in 2013.

The latest investment means total funding at Flurry which is reportedly on track to pull in between $80 million and $100 million in sales this year has now passed the $50 million mark, with the money set to be used to aid the firm's expansion into South Korea, Japan and Latin America.

The round, which was led by Crosslink Capital, also included previous investors Menlo Ventures, Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, First Round Capital and Draper Richards.

Mobile mover

Funds will also be invested in Flurry's ad platform for publishers AppSpot and Ad Analytics, which allows advertisers to monitor the effectiveness of their campaigns.

Indeed, president and CEO Simon Khalaf admitted the company still has $9 million left over from its last funding round to spend.

The key to Flurry's success, claimed Khalaf in an interview with GigaOM, is that unlike other firms in the sector the company is solely focused on mobile.

"Social is a feature but mobile is a market," said Khalaf.

"Mobile is growing so fast, disrupting industries. You have computing, content and broadband revolutions meeting and the total addressable market is in the hundreds of millions to billions."

In all, Flurry now claims to track 32 billion data points a day across 250 million devices, with Khalaf claiming that, at the company's current rate, an IPO could follow in the second half of 2013.

[source: GigaOM]