While the main focus of our regular Moneti$er column is the analysis of F2P monetisation techniques, we also like to take a holistic approach.
After all, the best monetisation techniques are useless if no one actually plays your game because it has a poor user experience or they can't work out which menu goes to the store.
In that context, I've taken a quick look at game load times.
My reasoning is because I play a lot of games - see my Diary of a Promiscuous Gamer - I've noticed my preference for playing some titles is influenced by how long they take to load.
So, being a numbers-sort-of-guy, I decided to stick some numbers into a spreadsheet.
Stop-watch in hand
My methodology was simple. I'd time how long it took to boot up a game on my iPad 3 - yeah, it's the one lacking RAM, but that's the same for all the games I'm measuring.
In terms of process, I worked through the sequence of games that I was playing, timing each from icon launch to gameplay; also calculating an average across of each session in case local conditions such as my wireless connection, RAM etc was having an impact.
Family Guy: The Quest for Stuff is the fastest game to load.
The first thing I noticed was that many games take a cunning approach to loading. They will load what looks like the game screen, but actually the game isn't yet playable.
For example, Boom Beach looks like it's loaded but then smoothly zooms into your base, adding a couple of seconds to the overall time.
This made my process more complex as I was looking to measure the time it took from hitting the icon to the game actually being playable.
A vital connection is made
Another surprise was the variation in load times. Obviously there are different approaches to loading a game, especially in terms of the technical aspects of connecting to a server and exactly what is loaded when.
Still, both Zynga's FarmVille 2 and EA's Dungeon Keeper seem to have particular issues in terms of the time it takes to load.
Dungeon Keeper was the slowest performer, and was the only game not to load everytime. Indeed, it crashed twice and launched a 'Reconnect' button which I had to press to restart the process on another two occasions.
(These can be seen by the two peaks on its load time graph.)
Dungeon Keeper is also strange because as you load the game it launches a little imp you have to slap before it will complete the load. Presumably this is a way to limit server bandwidth costs.
Dungeon Keeper was by far the worst performer.
Zynga's FarmVille 2 was the other game that struggled in terms of load times, although from the trajectory of the graph, it's clear the company is trying to improve the situation.
Similar to Dungeon Keeper, FarmVille 2 has a two-stage loading process, although in this case it loads your farm objects in stages and then fires up a final splash screen, which adds a couple of seconds to the overall time.
Again, I can only think it's a bandwidth control issue.
So, looking at our graph, which measures 10 load times for five games, it's clear that TinyCo's Family Guy: The Quest for Stuff is by far the fastest game to load - typically around 10 seconds.
Boom Beach is fast - just under 20 seconds - while Game of Thrones is also dependent on the quality of wireless connection. After all, it is a cross-platform web game.
As already discussed Dungeon Keeper is the worst performer, and while FarmVille 2 is the most messy in terms of the user experience, its load time is decreasing.
The thick red line is the average of the five games and was plotted to show the variation in local conditions (wifi, available RAM etc).
Keep it under 30
In addition to looking at these five high profile games, I also recorded the load times of some other games I am regularly playing.
The average load times across ten sessions are shown in the second graph.
As is clear, most of them have load times of between 20-30 seconds, which the average of ten games each over ten sessions being 30 seconds (shown by the red line).
Interestingly, aside from Dungeon Keeper and FarmVille 2, the only other game that was consistently above this average was Crytek's The Collectables, which needs to log into the Mobage social gaming network before it loads up.
As for my personal conclusions, it provided a solid context to my gut feeling that whenever I am settling down to play some games on my iPad, Dungeon Keeper and FarmVille 2 aren't the first titles I launched, whereas Family Guy and Boom Beach often are.
In that manner, I suggest you ensure your game loads within a maximum of 30 seconds and recommend that it's as close to 20 seconds as you can manage.