Gameloft revamps its Gameloft LIVE social gaming platform with standalone app for Android

With social gaming platforms for mobile companies evolving fast - see EA's Origin as an example - Gameloft has revamped its Gameloft LIVE! service.

Claiming 7 million subscribers (although not breaking out active users), it's now also being packaged in a standalone app that's currently available on Gameloft's Android Store.

It will be coming to Android Market, with an iOS version due too.

Chat and spend

The most obvious change is a new 3D interface, while features such as avatar creation and customisation, messaging and real-time chatting, as well as achievements, leaderboards, rewards and challenges available.

Of course, Gameloft also takes the opportunity to drive the downloads of games through special promotions and offers, including using its own virtual Cash currency and XP points.

You can find out more about the app here.