Gameforge to tackle free-to-play at F2P Summit in London

Adding to its existing roster of speakers, organisers behind the F2P Summit bound for Shoreditch in London on 26 September have added Gameforge to the event's line up.

CEO Cartsen van Husen will take to the stage to detail the firm's transition from paid releases to free-to-play just a couple of months after the German publisher announced a major move on mobile.

Forging ahead

"I hope to bring some of our hard-won insight and practical advice to delegates," commented Carsten van Husen.

"As a major European online game publisher that is trusted by many significant developers to manage their game properties, Gameforge has been honoured to meet the challenges of the free-to-play market.

"My talk will touch on localising our games for specific cultural differences, how an effective monetisation system based on micro-transactions is developed, and how we coped with major product launches — both the highs and the lows."

Not specifically focused on mobile, van Husen will instead detail lessons learned from the firm's web-based release AION.

Other previously announced speakers include Alex Dale from King.com and Boss Alien's Jason Avent, as well as Codemasters co-founder David Darling.

Early bird tickets which offer a saving of £100 are available until 5 September from the F2P Summit website.