Next Games' top tips for making money from incentivised video ads

Mitchell Smallman on the watching economy

Next Games' top tips for making money from incentivised video ads

At Pocket Gamer Connects Helsinki 2015, Mitchell Smallman from Next Games spoke about the power of incentivised video ads.

For its debut game Compass Point: West, 75% of players watch an incent video ad every day.

And Next Games is generating $0.06 ARPDAU from its audience.

Top tips

Smallman gave three pieces of solid advice for developers looking to make the most of the opportunity.

  • 1. Integrate your incentivised ads within the game's core loops

"Make sure your ad is providing something that players want," Smallman said.

"Over value the ad for your players."

In this way, while Next Games is gaining $0.06 per ad, it's giving players around $0.30 in in-game value.

  • 2. Partner with multiple ad network partners

This helps you showing repeat ads.

"It's a lot more work but it's worth it," Smallman explained.

  • 3. And don't overload your inventory

"Make ads valuable," Smallman said.

"You don't want people to have the opportunity to watch 10 ads in a row."

You can see all our speaker videos from Pocket Gamer Connects Helsinki 2015 on our YouTube Playlist.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.