Mind Candy has launched a new Moshi Monstersmobile app part of plans to reinvigorate the company’s flagship brand and struggling business.
The London-based company, once a darling of the London tech scene, has fallen on hard times and is fighting to stave off administration.
Recently the firm said it may go out of business altogether if it cannot expand revenues and renegotiate repayments on a £6.5 million investor loan, with payments due to begin in January.
Operating losses for the firm reached £10.9 million in 2015, down from previous losses but still significant for the company.
Mind Candy also closed its Brighton studio Candy Labs in November 2015 as it looked to reduce costs.
In a bid to turn its fortunes around, Mind Candy is relaunching the Moshi Monsters brand by targeting a new and younger generation of players.
As well as continuing to support the web-based game, the firm is launching a new mobile app and storybook called Moshi Monsters Egg Hunt.
The app is aimed at a young audience of four to seven year olds and is available on the Apple App Store and Google Play. In it, users are tasked with finding and hatching Moshling eggs to grow their collection of Moshi Monsters.
The storybook meanwhile takes readers across the world of Moshi, at the end of which they’ll get a special egg to hatch within the mobile app. They’ll also receive five custom trading cards and a poster of their Moshling with the storybook.
Mind Candy is also working on a new animated show based on the IP, and is in talks with potential partners to make an entire series. It's not exactly clear just how far down the line production is on the show or whether a full series deal is close or likely, however.
Players can still play Moshi Monsters through the official website, too.
Other announcements surrounding Mind Candy’s plans for Moshi Monsters are expected in 2017.