Hipster Whale's licensed game Disney Crossy Road has surpassed 31 million downloads since it first launched in April 2016.

The game is essentially a reskinned version of the original Crossy Road with Disney characters and worlds. It has proven popular with players, with over 170 billion in-game steps taken to date.

Crossy toys

To celebrate its first-year anniversary, Disney has partnered with toy manufacturer Moose Toys to produce a series of Disney Crossy Road-themed toys. The range will be available from April 1st 2017.

The merchandise has been modelled after the blocky art style of the game and comes in a variety of forms including plushes, miniature figurines, and backpack hangers. Prices range from $2.99 to $14.99.

The original Crossy Road was a huge success, scoring over 120 million downloads in its lifetime. Developer Hipster Whale has since established a publishing arm to help push fellow indie developers' games.