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Epic Games' new 88/12 revenue-share split will give more back to Unreal Marketplace creators

Epic Games' new 88/12 revenue-share split will give more back to Unreal Marketplace creators

88 per cent of revenue made on the Unreal Marketplace will now go to the creators in an updated revenue-share policy.

Moving away from the more traditional 70/30 split adopted by other digital stores, Unreal Marketplace creators will now receive 88 per cent of revenue from their products. The store serves assets for Unreal Engine development, akin to the Unity Asset Store.

In some big news for creators, Epic Games also announced that the new revenue split will apply retroactively. Developers can expect a payday to make up that 18 per cent difference on all items sold since the Marketplace launched back in 2014.

Unreal success

A strong year for the game and engine developer is behind the generous change, thanks in no small part to the runaway success of a certain battle royale hit.

Fortnite on mobile has made five times the revenue of Playerunknown's Battlegrounds on the platform, in spite of only half the downloads. It's already reportedly made well over $1 billion.

“Thanks to both the Marketplace’s growth and the success of Fortnite, Epic now conducts a huge volume of digital commerce,” said Epic CEO Tim Sweeney.

“The resulting economies of scale enable us to pass the savings along to the Unreal Engine Marketplace community, while also making a healthy profit for Epic.”

The Marketplace saw sizeable growth in the first half of 2018, with 30 per cent more active sellers.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer, game developer and public speaker. Relatively new to the scene, she's already been recognised by GamesIndustry.biz and A MAZE for contributions to games culture. Her work has regularly appeared in PCGamesN, alongside sites like RPS, Eurogamer and Polygon.

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