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Analytics firm Appfigures unveils new mobile market intelligence platform

Explorer offers insights into app performance

Analytics firm Appfigures unveils new mobile market intelligence platform

US analytics outfit Appfigures has unveiled a new mobile market intelligence platform called Explorer.

The tool provides details about various apps, publishers and SDKs. Users can check out data on an app’s popularity, performance, audience demographics and where apps advertise.

Appfigures said such information would help publishers, investors and marketers identify new opportunities, keep an eye on the performance of competitors and analyse the size of parts of the mobile market.

Mobile Explorer

“Whether you’re looking to size up the market, identify apps by their performance, or monitor competitors, Appfigures Explorer has the data and search tools you need,” said Appfigures CEO Ariel Michaeli.

“With Explorer we focused on making the most accurate data easy to access, which translates into it being actionable for a wide range of use cases.”


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Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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